But i seriously feel they would sell much more crowns if they made the slots account wide for 1500 crowns. The price is so high it is a deterrent to buy at the moment. I dont know even one guy in game who bought it.
SydneyGrey wrote: »They probably won't lower the price now, because it would tick off the few people who have bought outfit slots. I expect they'll have a sale at some point, though, because of the outrage. I refuse to buy the slots at this price, but I would if they were half off.
I don't usually use the word "greed" when I talk about companies, because companies exist to make money, BUT I think ZOS saw how excited people were about the outfit system, so they made the prices for slots sky-high. They did the same with that Nocturnal costume ... people were talking about how much they loved it when it was datamined, so they raised the price sky-high.
Lesson learned: If you like anything that was datamined, or on the PTS, DON'T TELL THEM.
LadyAstrum wrote: »
Yes, I think they gauge excitement/hype for certain things and price accordingly.
I feel quite empty thinking about buying outfit slots at the current price. I'm willing to pay for certain things, but this blatant greedy price feels vampire-like, as if I'll be sucked dry if I buy any slots. It's difficult, because I keep wanting save outfits, but can't.
SydneyGrey wrote: »Lesson learned: If you like anything that was datamined, or on the PTS, DON'T TELL THEM.
OrdoHermetica wrote: »Speaking as someone with some marketing and sales experience, their model is outright, textbook predatory. It's also infuriatingly short-sighted, and I could rant on and on about how this sort of thing will actually dramatically cut into their profits in the long term, but I'm pretty certain I'd be wasting my breath, so I won't.
Merlin13KAGL wrote: »It's $25 for a name change in this game.
A single database entry modified by a completely automated script.
I'm not sure why 1500 crowns for something like this comes as a surprise to anyone here.
lordrichter wrote: »What I don't understand is why they do not want people to make full use of the Outfit system.
lordrichter wrote: »Edit... besides, costumes don't get purchased because they are too expensive. Lower the crown cost. Drive sales.
anitajoneb17_ESO wrote: »lordrichter wrote: »Edit... besides, costumes don't get purchased because they are too expensive. Lower the crown cost. Drive sales.
I don't know how many times I'll have to explain that WE DON'T KNOW.
We don't know if costumes sell well or not. And unless someone here has access to ZOS internal data, none of us knows that. And we don't know their objective, meaning that we don't know what "selling well" or "selling bad" means for ZOS.
We don't know either how much more or less sales would occur if the price changes.
If 100 players buy sthg at 1000 crowns, it means 100 000 income.
if 120 players buy the same thing at 600 crowns, it means 72000 income. More unit sales but less income.
Let's stop thinking that we know better than ZOS what they should or should not do and stick to our choices as customers : buy if we think it's value for money and can afford it, or don't buy if we don't or can't. In that position, we also have every right to express why we don't buy - but not what they should have done.
lordrichter wrote: »Of course we know that high prices are a reason why people don't purchase costumes. We also know that lower costs tend to drive sales. We don't have to know sales numbers to figure this out.
anitajoneb17_ESO wrote: »lordrichter wrote: »What I don't understand is why they do not want people to make full use of the Outfit system.
In other words, I believe the reason for making outfit slots expensive, is to preserve the attractivity of costumes.
anitajoneb17_ESO wrote: »
So you make a statement but you don't care to back it up with any kind of reasoning ?
As someone with some marketing and sales experience, you are well aware that models are developed based on quantitative and qualitative studies of consumer behaviour, and decisions are made according to a chosen goal.
Given that you don't know that goal and don't have any of the data, I wonder how you can say that the model is bad. It's pretty much like saying "they chose the wrong type of car" without knowing their budget, nor if hey intended to use that car for everyday town use, races or a roundtrip around the planet.
That you as a customer are not happy with the price of outfit slots is understandable (neither am I), but that doesn't mean it's a bad choice for the company.
SydneyGrey wrote: »...I don't usually use the word "greed" when I talk about companies, because companies exist to make money, BUT I think ZOS saw how excited people were about the outfit system, so they made the prices for slots sky-high. They did the same with that Nocturnal costume ... people were talking about how much they loved it when it was datamined, so they raised the price sky-high.
Lesson learned: If you like anything that was datamined, or on the PTS, DON'T TELL THEM.
Anthony_Arndt wrote: »
So I'd like to say great system to the developers!
...and absolutely nothing good to say about the sad sacks who set the prices.
Merlin13KAGL wrote: »It's $25 for a name change in this game.
A single database entry modified by a completely automated script.
I'm not sure why 1500 crowns for something like this comes as a surprise to anyone here.
OrdoHermetica wrote: »
How is that even justified?....Wouldn't they make more money if it was cheaper? (aka people would buy it) I am not buying any at that price.
Yes. Yes they would. Their marketing and sales strategy is old school and one that a lot of businesses are moving away from, because it's not sustainable in the long run. Turns out cynicism and appealing to people's base impulses loses its effectiveness over time.
They seem to be sticking to their guns, however, despite some of the earliest critical reviews from gaming and industry publications citing high cost as a serious drawback. Clearly they have data that shows that their system is working for them, at least for now - and "for now" seems to be the time frame that matters to them, not what these practices will very likely do to their base down the road.
anitajoneb17_ESO wrote: »OrdoHermetica wrote: »Speaking as someone with some marketing and sales experience, their model is outright, textbook predatory. It's also infuriatingly short-sighted, and I could rant on and on about how this sort of thing will actually dramatically cut into their profits in the long term, but I'm pretty certain I'd be wasting my breath, so I won't.
So you make a statement but you don't care to back it up with any kind of reasoning ?
As someone with some marketing and sales experience, you are well aware that models are developed based on quantitative and qualitative studies of consumer behaviour, and decisions are made according to a chosen goal.
Given that you don't know that goal and don't have any of the data, I wonder how you can say that the model is bad. It's pretty much like saying "they chose the wrong type of car" without knowing their budget, nor if hey intended to use that car for everyday town use, races or a roundtrip around the planet.
That you as a customer are not happy with the price of outfit slots is understandable (neither am I), but that doesn't mean it's a bad choice for the company.
I just hope the posts in this thread aren't an example of the behavior identified in this thread:
https://forums.elderscrollsonline.com/en/discussion/395491/the-psychology-of-zos-forum-part-1/p1
If you're complaining about the price or feel it's unfair then please don't give in to temptation and buy an outfit slot.
I have the crowns and only really need 2 or 3 total outfit slots, but am not buying on principle at this time. The real test comes 2, 3 months down the road when the pricing doesn't change; will you still have the willpower to protest?