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Has the bottom fallen out of the market for guild sales?
If zos flooded the market on purpose, then it's trying to smash the trade of the rich elite guilds and players.
That would be an interesting story.
This situation can only affect inactive players. And honestly, they don't care about the current price; they've seen it all and will continue to hold their assets. Those who trade actively have already adapted. During panic, profits are higher than without it, so for active traders, this situation is rather a blessing.