I know a lot of people are complaining that this is an "expansion" instead of a "DLC" and will be sold for real world currency instead of accessible via membership and/or bought with crowns.
But I think it's instructive to consider this in contrast to the other offerings by this company over the last few months that people (myself included) have complained about.

People are always trying to judge the "ethics" of companies based on things like their social responsibility or their environmental impact, but way back in the day we judged a company's ethics by if they delivered VALUE to consumers. It's still one of the cornerstones of business ethics (for people actually in business) and is the other side of the coin of Marketing.

FIRST,
Make no mistake about it, the reason most items are sold with "crowns" is because it allows you to divorce the real cost of the item from the decision to purchase it. These imaginary currencies exist specifically to keep you from analyzing the value of the purchase.

Furthermore, once people are hooked into the stream of converting real world currency for imaginary currency, it's much easier to convince you to buy junk that has no value. If you literally pulled out a credit card to pay $35 for a mount, many of you would be forced to consider than transaction in the context of what other things you could buy for $35 in the real world. Going to the movies, getting an oil change, a new sweater, etc.

But when your real life money has already been converted to crowns, the decision simply becomes "which one of these few limited crown offerings should I buy"?

SECOND,
Due to that, it's very easy to make absolute worthless junk and sell it. Things like a child's refrigerator drawing of a reindeer stretched over a horse skeleton for 4000 crowns.

It's like the old Seinfield quote. "It's a show about nothing. So why would they watch it? .......Because it's on TV"

They are trying to sell you nothing. Why would you buy it? Because it's in the crown store.

This has led to a feedback loop of negativity and LESS VALUE. The worse the items are in the crown store, the more people save their crowns, the more Zos overcharges for even more unrefined junk in an attempt to get you to use up the crowns.

BUT THIS IS A BETTER DIRECTION.
Zos has my congratulations on both offering real value with this expansion (as far as I can tell so far) and offering it for a legitimate price in the realm of normal commerce.
Anyone complaining about the cost of this expansion and the demand of real world currency for it has been duped by the fake currency system of crowns. This expansion offers the best value offering by Zos in years, if not since the launch of the game.

This expansion comes with a costume, mount, armor converter, pets, and more. Prior to this, the most recent mount cost over half as much as this expansion by itself...and it SUCKED. lol

THIS IS VALUE. GOOD JOB ZENIMAX.
I hope they have tremendous sales and make massive revenue from this expansion so they return to offering real content, real value, for real money.
(too bad Homestead doesn't feel more that way)