A few things to bolster pursuing AvA objectives:

1. Dynamic value for capturing/holding keeps. The longer a keep is held, the more AP is worth to players who help capture/defend it (previously suggested) but (new-->) also the more points it's worth in scoring for the overall campaign. So a keep may be worth one or two points when capped, but after an hour that goes up a point and another point each additional hour up to some cap (4? 5? 6?).

2. Dynamic power for Elder Scrolls. The relative value and power of an Elder Scroll are in flux as mortals make choices and decisions. At key times the power of a scroll might be greater or lesser. In gameplay, this is revealed by a message "The Elder Scroll of Ghartok waxes in power" followed by having that scroll gaining a special highlight on the map. After half an hour that, the message "The Elder Scrolls of Ghartok is revealed" appears and that scroll's bonuses are increased (could be a new bonus, could just buff the existing bonuses) for an hour or two. When it returns to normal this is accompanied by the message "The Elder Scroll of Ghartok wanes in power" and the special highlight disappears along with the bonus.

3. Add mobile flags like supply convoys with NPC guards that can be capped/defended for AP (previously suggested). (new-->) Add special loot like two or three supply crates of 30 potions, 30 provisions, etc. of the variety sold at keeps by the merchants, as well as a small amount of crafting material sold at such merchants and a chance at a motif page from that Alliance's style.






EDITED FOR TYPOS


(These suggestions have been added to a larger post about improving AvA where I collect such things.)