In 7.5 years of playing ESO I have NEVER seen one advert for the game on the web.
In 7.5 years of playing ESO I have NEVER seen one advert for the game on the web.
I've found that simply because I haven't witnessed something does not confirm an event never occurred. Within the past 7.5 years Elder Scrolls Online has appeared on a variety of platforms, from ESPN to WebMD. Recently as April 1, 2022, ESO ads appeared on Everyday Health: Cancer; MassLive; and WebMD: Baby & Newborn.
If a tree falls in a forest and no one is around to hear it, does it make a sound?
Yep! I prefer the more formal events to have advance notice but impromptu stuff like the current event is a nice surprise.