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How do I get past this business model?

  • spartaxoxo
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    People discussing predatory monetization of businesses is how we got better awareness of gambling addictions and protections for gamblers, healthier and safer food, laws that guarantee stuff is what is being advertised, etc. You don't need to stop spending money to be critical of business practices and discussing them can effect positive change. The entire reason that Microsoft added the policy about lootboxes it did was to avoid regulation that itself stemmed from people talking about the predatory nature of them to the point lawmakers around the globe started taking action. No company needing to be boycotted necessary.

    IMO, anyone who claims discussing monetization practices of businesses is disingenuous is just being wildly consumer unfriendly. It is of the utmost importance that society keeps corporations in check and watch for consumer unfriendly practices. Being critical of one aspect of game does NOT mean that you have to stop liking other stuff about it and stop playing either.

    I don't think anyone needs to have the same opinion about any particular item for sale, but I think it is good to discuss things if you see an item you feel is predatory with others.

    ETA
    In this case for example, the crafting bag is most definitely not required for success. And you think of other subs for other games, they do offer more substantial things behind their sub. I still think they it's a little predatory, but not as much as I did before thanks to the power of discussion.
    Edited by spartaxoxo on January 25, 2022 12:27AM
  • RicAlmighty
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    spartaxoxo wrote: »
    People discussing predatory monetization of businesses is how we got better awareness of gambling addictions and protections for gamblers, healthier and safer food, laws that guarantee stuff is what is being advertised, etc. You don't need to stop spending money to be critical of business practices and discussing them can effect positive change. The entire reason that Microsoft added the policy about lootboxes it did was to avoid regulation that itself stemmed from people talking about the predatory nature of them to the point lawmakers around the globe started taking action. No company needing to be boycotted necessary.

    IMO, anyone who claims discussing monetization practices of businesses is disingenuous is just being wildly consumer unfriendly. It is of the utmost importance that society keeps corporations in check and watch for consumer unfriendly practices. Being critical of one aspect of game does NOT mean that you have to stop liking other stuff about it and stop playing either.

    Clearly the topic starter was not meant as some sort of Public Service Announcement about the dangers of loot boxes and gambling, it was a rant about the personal peeves that OP has with the game. You can be as critical of business practices as you want, but unless you do stop supporting the practice, why would anything change? It's part of the point I was making with spending 1500 hours in a game that bothers you so much that you write a multi paragraph rant about it using phrases like "stirs resentment every-time I play. " I played Destiny 2 for many years, in the middle of last year I started to feel a similar way. I felt that the monetization was no longer something I agreed with; I felt that the direction of the content management was no longer something I agreed with, and so I posted constructive feedback on Bungie's forum, and then I stopped playing the game. Because why I would choose to continue to spend my time doing something that made me feel unhappy or resentful?

    Offer suggestions for improvement by all means, but offer ones that make sense and have a basis in reality. Offering ones that only benefit the players to the detriment of the developer is just a waste of time and will accomplish nothing. If you want meaningful change in the game then you need to make meaningful change yourself. Use your wallet or your time and vote with it. If you complain, but keep playing and buying Crowns, then what reason would Zos have to concern themselves with what you say?
    Edited by RicAlmighty on January 25, 2022 12:34AM
    Content Pass is not the answer. It is a question, the answer is No.
  • spartaxoxo
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    spartaxoxo wrote: »
    People discussing predatory monetization of businesses is how we got better awareness of gambling addictions and protections for gamblers, healthier and safer food, laws that guarantee stuff is what is being advertised, etc. You don't need to stop spending money to be critical of business practices and discussing them can effect positive change. The entire reason that Microsoft added the policy about lootboxes it did was to avoid regulation that itself stemmed from people talking about the predatory nature of them to the point lawmakers around the globe started taking action. No company needing to be boycotted necessary.

    IMO, anyone who claims discussing monetization practices of businesses is disingenuous is just being wildly consumer unfriendly. It is of the utmost importance that society keeps corporations in check and watch for consumer unfriendly practices. Being critical of one aspect of game does NOT mean that you have to stop liking other stuff about it and stop playing either.

    Clearly the topic starter was not meant as some sort of Public Service Announcement about the dangers of loot boxes and gambling, it was a rant about the personal peeves that OP has with the game. You can be as critical of business practices as you want, but unless you do stop spending money, why would anything change? It's part of the point I was making with spending 1500 hours in a game that bothers you so much that you write a multi paragraph rant about it. Offer suggestions for improvement by all means, but offering ones that only benefit you to the detriment of the developer is just a waste of time and will accomplish nothing. If you want meaningful change in the game then you need to make meaningful change yourself. Use your wallet or your time and vote with it. If you complain, but keep playing and buying Crowns, then what reason would Zos have to concern themselves with what you say?

    I have personally witnessed improvements made to monetized systems to feedback like this, perhaps not this particular system, but companies do make at least small changes where they are able. Like ZOS started disclosing odds on it's loot boxes prior to Microsoft thing, for example.

    People complained about that hat that didn't have hair, so they went back and changed it.

    They have made improvements based off feedback to new expansions based off complaints to old ones.

    I very much doubt this one gets any where because at the end of the day, they know that bag is the most significant part of their sub. And players found it for the most part good and fair part of their sub for years now. So that's probably a non-starter. But they haven't made any new QOL features plus only. So, that's a good sign that this particular feedback has already been addressed as much as it will be.

    I hope to never see an entirely new QOL feature in Plus again. Plus should get extra benefits not the entire system imo.
    Edited by spartaxoxo on January 25, 2022 12:39AM
  • Blinx
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    The sole reason I sub IS the damn craftbag, I buy PVE DLC when it's on sale, only thing I don't own is Murkmire because reasons.

    So today I reached my personal goal of CP 1560, and I have purchased the last storage chest with writ vouchers, once my sub expires at the end of this month, I'm going to try doing without, most crafting uses the same ingredients/items , so will only keep, and stock those, there are so many items I never crafted with just clogging up my inventory-I'm about to do a purge

    I would def sub if I needed crowns tho, but I already have 12k, that should hold me for a bit

    While it's true that items in the CS are mostly cosmetic, no one wants their toon to look like a pauper, they're our avatars, and most people want them to look good, yet every nice cosmetic/costume/mount is only CS, or even worse Crates.
    Edited by Blinx on January 25, 2022 1:00AM
  • Merlin13KAGL
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    My chief complaint is that if you do buy DLC, you have to buy it twice (if you play NA and EU).

    If they'd add, say +10 inventory slots with each DLC, they'd outright sell a lot more DLC's, even to those that currently sub.

    Regarding one-time-purchase of craft bag, I'm willing to bet you wouldn't like the price required to make it worth them losing 2-5 years of sub funds. Besides, you already have free access to the craft bag every time they do a free ESO+ event, you just don't have continuous access to it.
    Just because you don't like the way something is doesn't necessarily make it wrong...

    Earn it.

    IRL'ing for a while for assorted reasons, in forum, and in game.
    I am neither warm, nor fuzzy...
    Probably has checkbox on Customer Service profile that say High Aggro, 99% immunity to BS
  • Dexter411
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    OP does not mention that ESO Plus gives access to all DLCs except latest chapters yet the DLCs can be bought that are clearly overpriced. Why would you pay X Crowns for one! DLC when you get more crowns and access to all DLCs with ESO Plus

    The "whatever" Editions to only confuse customer into buying wrong thing.

    The overprices service tokens(like paying 3500 crowns for race and name change)

    Pushing content after content, when most of the old content(gear, zones, story and slapping new systems that will drop fps if you play for X hours) is forgotten, does the Molag Bal story makes sense anymore?!

    The same old bugs that are not fixed(Molag Kena can still be hardlocked, bug exists since release of Imperial City)

    And finally powercreep is massive in ESO without a doubt
    Edited by Dexter411 on January 25, 2022 4:39AM
  • Iron_Warrior
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    My solution for avoiding overpriced items is simple. I think about all the cool games that i can buy with the money.

    For example i'm a big yakuza fan but i stll haven't played like a dragon. So whenever i see a cool overpriced cosmetic i just think to myself: "to hell with this mount. I can buy like a dragon with that money"

    For me the only things that really worth it are the dlcs and the banker.
  • Paulytnz
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    I am from New Zealand and ESO+ for me works out at $20 per month. I tell myself that this game is worth paying a measly $5 per week for what I get out of it. You can't even see a movie for that price. You might be able to buy a few cups of coffee at a café but that's about it....

    I used to play GW2 as well, and yes their model is very good. I can agree with you on the loot boxes, limited time sales and some of the other stuff from the Crown Store (char only clothing/armoury slots etc). However when it comes to the craft bag and ESO+ I think it's fine.

    Pay that ESO+ price (it's cheap I promise) and just think of it as purchasing some crowns (because you get some free with the ESO+ purchase) while also getting the other bonuses such as the craft bag, ability to dye Costumes and double bank/housing slots for free.

    That's the only answer I have for you.
    Edited by Paulytnz on January 25, 2022 5:16AM
  • freespirit
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    I've been reading through this thread and trying to decide why I sub and always have, also thinking about crates and all the fluff in the Crown Store that personally I have trained myself not to look at!

    I thought the crafting bag was my biggest reason for subbing but now I'm not so sure. I really like being able to go where I want, whenever I want, I always buy the new chapter every year too.

    I vividly remember the day I logged in and my plus hadn't renewed due to an expired card, the contents of my bank were terrifying! 😱

    However I think probably..... well besides my hoarding disease...... that having half the number of spaces in my houses would ruin the game for me, I can lose hours in my houses. 🏗

    Plus the little things like dying outfits/costumes with ease I tend to overlook but would definitely miss.

    I think op you just have to be willing to accept ESO is a game, you are in control of how you play that game and if it's affecting your mood negatively maybe you need to step away for a while

    When the Crown Store was quite new they put two motifs in it that were NOT available ingame, it was at that point that I personally came to the realisation that I would never, ever have everything in this game and made my peace with it! 💕
    When people say to me........
    "You're going to regret that in the morning"
    I sleep until midday cos I'm a problem solver!
  • TelvanniWizard
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    FOMO is a very disgusting customer manipulating practice, and what´s even worse is that I´m sure that it doesn´t truly make much more profit than the good ol´ honest having all your stuff always available.
  • Saieden
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    I think most people misunderstand the actual business/pay model of ESO because how ZoS present it and what it is in practice are very different. This is not to say that it is bad value (if you spend wisely) though it is a bit misleading and I do wish ZoS would clean up a few things and rebalance crown prices for non-cosmetic items/utility (it would actually make them more money through higher turnover).

    Initial purchase: This essentially a semi-single player version of the game with all the base content plus a little extra. If you simply consider the sheer amount of solo content you can do, this is more $/hour value than most, if not all, modern AAA games. You do of course have inventory limitations without ESO+, and this is essentially turns many of the extraneous activities above "questing and killing" into demo versions of themselves. It also serves as a means for players that have invested many 100s of hours into the game and probably paid cash for expansions as they came out to still be able to access the content they've purchased, be it through cash or crowns. The alternative, because this is a sub supported game at it's core, is that if you cancel your sub, you literally can't play at all after it expires.

    ESO+: The full version of the game with everything accessible and the subscription that essentially "keeps the lights on", including regular new content to an extent (without which, any MMO just dies). It is just a pity they went with the "create-problem-sell-solution" strategy to get people in on the sub. If they were honest about it and said "yeah, complete housing and crafting capability, AND free access to all historical content are included in the deal" it would look a better than what happens with most players, myself included, where you start out thinking "OK, the sub seems nice but I can do a lot still" only to eventually realize that even something as simple crafting writs take 10 times longer than needed without the bag purely because you need to bank/vendor/sort your rewards from the boxes. If ZoS had done something like added the craft bag to the base game, but limited it to only a single stack of each item, they would've saved a ton of bad rep and possibly many players a lot longer after unsubbing, potentially resubbing later (PS, it's not too late).

    New Chapter Expansions: The sub is probably just not enough to keep up the cost of both maintenance (both hardware and man hours) and new content, and this yearly cash injection is kinda necessary though also gives a nice bump on the earnings calls. There is really not much to say about this, we've since the "pay more, get content" model since the 90's.

    Crown Store: This, obviously, mostly exists for the investors and accountants. I say mostly because I do honestly believe that there is nothing fundamentally wrong with having a store for cosmetics and some QoL features for extra revenue for players that can afford to give a little extra support. Sadly, the majority of items are grossly overpriced, and it is clearly sucking quality play-to-win content out of the game, specifically mounts, pets and costumes. There is nothing wrong in having things to pay for, the problem comes when almost EVERYTHING cool or striking MUST be paid for. What makes this sadder for me, is that the ESO community at large (most MMOs probably) are quite a vain bunch, which makes kinda makes pay-to-win in the social game. The consumables in the Crown Store are just straight up masochistic to even have them in there and just bring ZoS so much bad rep and actively turn people away from buying anything in the store at all, for reasons well-discussed elsewhere. For me the most non-sensical and counter-profit decisions are the upgrades, such as outfit/armory slots, skill line and skyshard unlocks, etc. While there are most certainly whales out there unlocking every skyshard on 17 alts because they can, the vast majority of players will simply never touch these upgrades/unlocks. If, for example, the skyshards were priced at 10 Crowns per 3 shards (1 skill point), I guarantee FAR more crowns would ultimately be bought, because the whales are going to spend what they spend anyway and this actually reasonably costed for the amount of time saved (remember, there are plenty of other in game benefits to fetching them manually, such as xp, loot, gathering, exploration/delve achievements, etc). The same goes for armory slots; I myself would be completely happy to 1 month of sub crowns to access to another slot on all my characters, or even pay 150-200 Crowns per character, but 1500 for a single slot is absolutely outrageous.

    ZoS, you have a great game, but your addiction to relying on the Crown Store for short-term profits is seriously holding back both your reputation as well as opportunity to make more money from the loyal playing customer-base over the long term.
  • etchedpixels
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    DarkWombat wrote: »
    • I don't like all these mounts and cool items behind loot boxes.
    • I don't like artificial "LIMITED TIME" pop ups when I log in to create fear of missing out.
    • I don't like buying an expansion like the Skyrim one, and only getting to play half of the story and find out there is another half that is not included in the expansion.
    • I don't like it how expansions and their land masses and content have gotten smaller and smaller and the content seems to be getting worse not better.
    • I don't like it how damage done is based on total mana or stamina, a system so bad that no MMO in history has used it before and the only one who uses it is the one universe that actually had the most hybrids in its single player games, so this system actually hurts that!
    • I don't like it that you can't purchase a craft bag, and it stirs resentment every-time I play. Something like a crafting bag should not be the number one reason to get a subscription and designing this as a negative to get you to subscribe feels bad.

    Whats funny is I actually like the combat, I like the graphics and UI with addons. I love the music and love being in Tamriel.
    Its just when I log in, I get mad. I have to physically try to play the game and not think about it.

    How do I get past this or is there even a way?

    The game has to make enough money to keep the shareholders happy and be worth running or it goes away.

    It's capitalism. There is a certain amount of value generated in you playing the game (or you wouldn't bother). The job of the seller is to take that value for the shareholders, the job of the buyer is to keep it. It's just another game.

    So don't buy loot boxes, don't bother with limited time items that are at the end of the day just temporary bits in an imaginary universe and have no physical reality. Only you can work out what you actually get value from. Is yet another "cool" imaginary reskin of a bear that walks like it stepped on a land mine worth more than a large bag of donuts is a question only you can answer.

    Also do the maths on how long you intend to play for and how much the real cash cost of the expansions you want access to and crowns is over time versus the subscription cost. The break even point assuming you don't have to play al the newest bits the year they come out is surprising, especially if like many players you subscribe for odd months now and then when you play that game for a chunk, and don't when you are not.
    Edited by etchedpixels on January 25, 2022 3:43PM
    Too many toons not enough time
  • AJones43865
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    DarkWombat wrote: »
    I have 1,500 plus hours into this game. I also sometimes play World of Warcraft, Guild Wars 2 and Lord of the Rings Online.

    I have a couple friends and also my son who dabble with ESO from time to time and we all agree the whole payment model just rubs us the wrong way. I try to tell myself if I pay a monthly subscription like WoW I get all the content minus any expansions but something about ESO still rubs me the wrong way.

    • I don't like all these mounts and cool items behind loot boxes.
    • I don't like artificial "LIMITED TIME" pop ups when I log in to create fear of missing out.
    • I don't like buying an expansion like the Skyrim one, and only getting to play half of the story and find out there is another half that is not included in the expansion.
    • I don't like it how expansions and their land masses and content have gotten smaller and smaller and the content seems to be getting worse not better.
    • I don't like it how damage done is based on total mana or stamina, a system so bad that no MMO in history has used it before and the only one who uses it is the one universe that actually had the most hybrids in its single player games, so this system actually hurts that!
    • I don't like it that you can't purchase a craft bag, and it stirs resentment every-time I play. Something like a crafting bag should not be the number one reason to get a subscription and designing this as a negative to get you to subscribe feels bad.

    Whats funny is I actually like the combat, I like the graphics and UI with addons. I love the music and love being in Tamriel.
    Its just when I log in, I get mad. I have to physically try to play the game and not think about it.

    How do I get past this or is there even a way?

    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.
  • SilverBride
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    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.

    All that will do is take away money that could be put into fixing this issue.
    PCNA
  • Casul
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    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.

    All that will do is take away money that could be put into fixing this issue.

    Vicious cycle.

    Pvp doesn't work, don't want to support game as protest, "pvp doesn't make any money", still try to play to keep voice heard. Repeat.
    PvP needs more love.
  • gariondavey
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    Just don't use eso+, that's what I do! Buy all dlc with gold for crowns. Buy 1 chapter when it comes out in the summer
    PC NA @gariondavey, BG, IC & Cyrodiil Focused Since October 2017 Stamplar (main), Magplar, Magsorc, Stamsorc, StamDK, MagDK, Stamblade, Magblade, Magden, Stamden
  • Casul
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    Just don't use eso+, that's what I do! Buy all dlc with gold for crowns. Buy 1 chapter when it comes out in the summer

    Console or PC? I did just this on PS4 but the economy is tough on PC if you are new.
    PvP needs more love.
  • Ksariyu
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    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.

    All that will do is take away money that could be put into fixing this issue.

    ZoS is owned by one of the biggest RPG development studios (Zenimax, the owners of the four-times re-released Skyrim), as well as Microsoft. They have money. Vote with your wallet. If you don't agree with something, don't pay for it. Remember that the entirety of Ashes of Creation is being funded by a single couple. If they can do it, so can a multi-million dollar corporation.
  • SilverBride
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    Ksariyu wrote: »
    Vote with your wallet. If you don't agree with something, don't pay for it.

    If you don't agree with something don't take part in it. But to continue to play a game while claiming it's unplayable or has shady business practices sends a very different message.
    PCNA
  • AJones43865
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    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.

    All that will do is take away money that could be put into fixing this issue.

    If that were true the seven years of paying for ESO+ would have bought us new hardware by now. They would have made the investment five years ago when this issue became undeniable.

    No reason to continue to pay for a product that no longer does what it says it does on the box.
  • SilverBride
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    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.

    All that will do is take away money that could be put into fixing this issue.

    If that were true the seven years of paying for ESO+ would have bought us new hardware by now. They would have made the investment five years ago when this issue became undeniable.

    No reason to continue to pay for a product that no longer does what it says it does on the box.

    If you don't agree with something don't take part in it. But to continue to play a game while claiming it's unplayable or has shady business practices sends a very different message.
    PCNA
  • Casul
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    My solution is to stop giving ZOS money for anything until they actually fix cyrodiil.

    All that will do is take away money that could be put into fixing this issue.

    If that were true the seven years of paying for ESO+ would have bought us new hardware by now. They would have made the investment five years ago when this issue became undeniable.

    No reason to continue to pay for a product that no longer does what it says it does on the box.

    If you don't agree with something don't take part in it. But to continue to play a game while claiming it's unplayable or has shady business practices sends a very different message.

    Argument is bad though.

    Game has bad performance so we shouldn't play it, but then by not playing, the game can't make money to fix issues.

    Vicious circle.

    Damned if you do, damned if you don't.
    Edited by Casul on January 25, 2022 7:33PM
    PvP needs more love.
  • ArchMikem
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    DarkWombat wrote: »
    I don't like it that you can't purchase a craft bag, and it stirs resentment every-time I play. Something like a crafting bag should not be the number one reason to get a subscription and designing this as a negative to get you to subscribe feels bad.

    As a subscriber I would be resentful if they did sell the crafting bag to non subscribers.

    But as nice as this bag is, it's not the only reason to subscribe. Double bank storage, double bag space and double housing furniture slots, plus free access to all DLCs and free crowns are also very nice perks.

    I agree, the OP's point about "half the Chapter content not being a part of the Chapter", in other words the Q4 Adventure zone, becomes moot since it becomes free to anyone with a Sub. All those other conveniences really make it worth it. I played the game for a LONG time without a Sub and lived with it just fine. Granted my Bank started getting strained when I slowly got into crafting my own potions, and I had to seriously prioritize, but once I became subbed, then let it expire again, I realized just how much better the Sub perks make the game, and I'm very willing to pay for it. Plus buying the year Sub gives you a TON of crowns, which is really nice.
    CP2,100 Master Explorer - AvA Two Star Warlord - Console Peasant - Khajiiti Aficionado - The Clan
    Quest Objective: OMG Go Talk To That Kitty!
  • SilverBride
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    BuildMan wrote: »
    If you don't agree with something don't take part in it. But to continue to play a game while claiming it's unplayable or has shady business practices sends a very different message.

    Argument is bad though.

    Game has bad performance so we shouldn't play it, but then by not playing, the game can't make money to fix issues.

    Vicious circle.

    Damned if you do, damned if you don't.

    The game isn't making money if people are playing but not paying. It is contradictaory to claim something is wrong but continue to take part in it anyway, and even moreso to do this while withholding any kind of support.
    PCNA
  • Casul
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    BuildMan wrote: »
    If you don't agree with something don't take part in it. But to continue to play a game while claiming it's unplayable or has shady business practices sends a very different message.

    Argument is bad though.

    Game has bad performance so we shouldn't play it, but then by not playing, the game can't make money to fix issues.

    Vicious circle.

    Damned if you do, damned if you don't.

    The game isn't making money if people are playing but not paying. It is contradictaory to claim something is wrong but continue to take part in it anyway, and even moreso to do this while withholding any kind of support.

    Sorry miscommunication, I meant playing as in support the game while also playing. Like if you don't like how pvp is performing so you don't buy the new dungeon because none of the sets will matter since the content you want to use them in is fundamentally broken.

    You want to support the game, but what's the point in buying content or subbing if you can't use said content in the content you want.

    Same issue in pve with that thread about the trifecta achievement being broken. You want to support the game, but what's the point of the content you want to play has fundamental issues and could result in a bad experience.

    If you give up then the issue never gets fixed because no one is bringing it to light, but if you stay and support the game then you are complicit in the disregard for your time and money.
    PvP needs more love.
  • SilverBride
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    @BuildMan Thank you for the clarification.
    PCNA
  • furiouslog
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    FOMO is a very disgusting customer manipulating practice, and what´s even worse is that I´m sure that it doesn´t truly make much more profit than the good ol´ honest having all your stuff always available.

    Current estimates put FOMO Marketing at $600 billion in annual revenue (for reference, US GDP is about $21 trillion, not all of which can use FOMO to market though). About 60% of millennials have reported that they purchased something (at least one time) within 24 hours of seeing a FOMO advert for a product that they did not otherwise intend to buy.

    So there is probably something to it, but it's also difficult to precisely enumerate the benefit to the seller. I'm not sure that it's correct to characterize it as "predatory" though, as some people have suggested. Predatory tactics are typically illegal in that they conceal information required by the consumer to make an informed purchase while utilizing aggressive psychological tactics to ensure a sale. It could be said that FOMO is taking advantage of a consumer's particular mindset (what you characterize as manipulation), but generally speaking, all other information about the product is available to the consumer, and there is time to make a choice.

    With a limited time house in ESO, sure, it might be up for a limited time which creates an artificial limitation to which FOMO tactics can be applied, but I can go in there, walk around, and ruminate on the decision before deciding to purchase. As such, it's not completely manipulative either. I think that some people dislike it when the FOMO marketing tactics are transparent to them, and they feel as if their intelligence is being insulted. It's just that those people are likely to be in the minority if the 60% millennial statistic is believable.

    As for the OP, I sub to ESO+ purely because of the craft bag. If I could buy that once, I'd do it, and then not continue to buy the sub, even though I'd still want ZOS to keep the lights on. If a lot of people did the same, that would cause ZOS's revenues to drop. Any gaming subscription service necessitates the provision of a benefit that is attractive enough to provide value to the player if they are going to offer a functionally equivalent gaming experience to non-subscribers as well. I think that the craft bag is a pretty good solution to meet this requirement. I don't characterize it as unethical or wrong compared to any other comparable benefit that could potentially be offered.

    I guess I'd be asking, what's the alternative attractive benefit that does not venture into P2W?
  • SilverBride
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    furiouslog wrote: »
    FOMO is a very disgusting customer manipulating practice, and what´s even worse is that I´m sure that it doesn´t truly make much more profit than the good ol´ honest having all your stuff always available.

    Current estimates put FOMO Marketing at $600 billion in annual revenue (for reference, US GDP is about $21 trillion, not all of which can use FOMO to market though). About 60% of millennials have reported that they purchased something (at least one time) within 24 hours of seeing a FOMO advert for a product that they did not otherwise intend to buy.

    Companies put items on sale for various reasons. They may have overstocked some items and want to get that inventory moving. They also have sales to bring more customers into the store who may purchase more than just the sale items. This is smart marketing.

    Fear of Missing Out is a consumer impulse problem. People need to learn they don't need every new shiny that is dangled in front of their faces.
    PCNA
  • Casul
    Casul
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    furiouslog wrote: »
    FOMO is a very disgusting customer manipulating practice, and what´s even worse is that I´m sure that it doesn´t truly make much more profit than the good ol´ honest having all your stuff always available.

    Current estimates put FOMO Marketing at $600 billion in annual revenue (for reference, US GDP is about $21 trillion, not all of which can use FOMO to market though). About 60% of millennials have reported that they purchased something (at least one time) within 24 hours of seeing a FOMO advert for a product that they did not otherwise intend to buy.

    Companies put items on sale for various reasons. They may have overstocked some items and want to get that inventory moving. They also have sales to bring more customers into the store who may purchase more than just the sale items. This is smart marketing.

    Fear of Missing Out is a consumer impulse problem. People need to learn they don't need every new shiny that is dangled in front of their faces.

    Personally I don't really mind FOMO. It is everywhere, and we do need to have some accountability as consumers. I just wish the value wasn't decreasing over the years.

    I remember when the sub used to net 10-15 crown crates per year during the trials. Those disappeared and were replaced with 10-15% discounts. Following that, the crown store prices have only been going up so that 10-15% is just the original value.
    PvP needs more love.
  • AJones43865
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    nvm- something is making my posts all stack in a previous quote for some reason.
    Edited by AJones43865 on January 25, 2022 9:27PM
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