~ 7-10 pm CEST I'd say, 8-9 pm being most intense
"We’re currently working on plans that will add more capacity for our growing PC-EU community"
How to not say: "we're adding some more hardware" or "we are getting new servers"
From a business point of view:
This proves that EU megaserver has more players than NA megaserver. Every player is a potential buyer. If your buyer base is bigger on EU server, shouldn't EU get more attention and weight when making important decisions and also get appropriate treatment?