In my opinion, you need to announce something big, medium or long term, otherwise, people would think this game is on managed decline.
Stop talking rhetoric, or vague statements, like in corporate announcements. Better say nothing than "we want the best for ESO".
For example, a key indicator of how things might go, is how much new talent are you going to hire, how many new people. Because all we have heard so far is there are a number of teams in firefighter mode, and the management was prioritizing people from one fire to the next. Some features or zones that were added recently have the potential, but it was obvious some effort was cut at some point.
A second indicator for me would be how much are you willing to engage with the community in terms of considering the feedback, and be willing to listen more to the community. Until now, devs were quite opaque to what they want to do, and why they don't implement or add certain things.
I want to see a new vision. Right now, the big studios that really shine, are those who are close in touch with their communities.