For the past three weeks, guilds on PC-NA have found themselves spoofed at Guild Trader time. GMs have logged in to find a clone of their guild in their usual Trader spot.
These clone guilds have been formed as follows:
- The name is identical bar one character (e.g. switching lower case "l" (el) for upper case "I" (eye)).
- An identical guild tabard.
- Players in the guild have trollish @names like "WeStoleYourTrader" and "UMadBro" (examples of the type of name, not real @names to avoid Naming and Shaming).
- The guild is selling nothing but Tomatoes from 69 gold through 420 gold up to 6,969,696 gold.
While of course no guild is "owed" a Trader spot, nor indeed does any guild "own" a Trader spot, these clone guilds are causing significant confusion to players as well as significant concern to Guildmasters. Theoretically,
with the font used in game, any guild whose name contains a lower case "l" or upper case "I" could be cloned.
It is only possible to see the difference between the real and cloned guilds
if you use Gamepad Mode, which
forces the Guild names into block capitals.
In addition, GMs and Guild Officers are concerned about the risk to guild reputations IF said clone guilds were to recruit openly. Even though the guilds concerned so far have been bigger ones (in Vivec City and Wayrest respectively),
any guild could be copied in this way if their name contains a character that can easily be switched out in the ESO standard font.
Multiple GMs have reported the cloned guilds, even citing parts of the Terms of Service or Code of Conduct that we believe this spoofing is against, but our tickets have been closed on the basis that Support believe that no violation has occurred.
Please would ZOS look at this situation again and tell us for certain whether this trollish behaviour is considered acceptable, or not.
Screenshots:Tuesday 2nd December 2025
Real Savage Blade is on Sebastian Brutya, fake Savage Biade is on Mauhoth.


Guild Tabards are identical. Guild names appear identical in the standard game font.

Tuesday 9th December 2025
Real Unstable Unicorns is on Atin, fake Unstabie Unicorns is on Morg. Notice that again the Guild Tabards are identical.

Tuesday 16th December 2025
Savage Biade is back in Vvardenfell.