OtarTheMad wrote: »OtarTheMad wrote: »Zenimax Online Studios Is now part of Xbox, so I want to give a big piece of advice to Microsoft/Xbox executives too, if you are willing to report to them our opinions:
I only follow Xbox (and Bethesda etc.) on socials and I buy only it since the OG launch - I don't get ANY Xbox game or service ad or notification of articles since the 360 era! Instead I get tons of Nintendo and PlayStation ads thrown at me from every angle: I got more ads for Concord than for CoD on Game pass, which I didn't see at all.
I never ever got an ESO ad, and I have thousands of hours in it from 2017.
Microsoft/Xbox/Zenimax marketing is really bad IMHO. Someone need to step up their game, seriously.
Edit: before this gets deleted by a mod, this comment IS on topic, extremely even. The game desperately needs more aimed marketing investments to reach more players.
I came back to the game years ago when they released Morrowind. They didn't need to market it to me. All they had to do was create something I was actually interested in.
Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
Well, Ithelia and that story wasn’t just from ZOS. Devs made it a point to say that Bethesda had a hand in all of that. So if players think it’s lore breaking, they should look at Bethesda.
No, pretty sure it was all ZOS. Bethesda signed off on it and may have providedinput, though.
Rich literally went out of his way during the Global Reveal to thank Bethesda for help and input on Ithelia and the story and painted a picture that it was more of a joint effort this time.
Theist_VII wrote: »After playing Throne and Liberty, it’s so easy to see what ESO’s Game Director would need to do in order to keep the game relevant, but it’s too late.
Zenimax had until the latest round of new MMOs to innovate and they sat on their hands.
Now we’ve got great story, great gameplay, great personalization, and huge open-world PvP the likes of vanilla Cyrodiil… all from a different game.
Did I mention it’s full Crossplay?
You forgot to mention free to play. I’ll be trying it out with the official launch, for sure.
I do agree with the other comments but I have never played a f2p game that didn't drive me nuts with ads pay to win and blocked content under a paywall.
Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
What Ithelia essentially does is allow them to create their own dragon breaks, so they can create new lore; new stories completely separate from TES games. A whole different timeline. And once they've squeezed all the money they can out of it, they'll just kill off Ithelia, Hermaeus Mora will come in like the men in black and wipe everyone's mind, and it will be as if it never happened.
"dragon breaks" are the ESO equivalent of time travel and alternate universes in DC/Marvel: basically a license to introduce ridiculous plot changes and get away with it. Someone popular died? No problem! Just bring in another one from an alternate universe, or retrieve them from the past. Problem solved!Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
What Ithelia essentially does is allow them to create their own dragon breaks, so they can create new lore; new stories completely separate from TES games. A whole different timeline. And once they've squeezed all the money they can out of it, they'll just kill off Ithelia, Hermaeus Mora will come in like the men in black and wipe everyone's mind, and it will be as if it never happened.
OtarTheMad wrote: »OtarTheMad wrote: »Zenimax Online Studios Is now part of Xbox, so I want to give a big piece of advice to Microsoft/Xbox executives too, if you are willing to report to them our opinions:
I only follow Xbox (and Bethesda etc.) on socials and I buy only it since the OG launch - I don't get ANY Xbox game or service ad or notification of articles since the 360 era! Instead I get tons of Nintendo and PlayStation ads thrown at me from every angle: I got more ads for Concord than for CoD on Game pass, which I didn't see at all.
I never ever got an ESO ad, and I have thousands of hours in it from 2017.
Microsoft/Xbox/Zenimax marketing is really bad IMHO. Someone need to step up their game, seriously.
Edit: before this gets deleted by a mod, this comment IS on topic, extremely even. The game desperately needs more aimed marketing investments to reach more players.
I came back to the game years ago when they released Morrowind. They didn't need to market it to me. All they had to do was create something I was actually interested in.
Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
Well, Ithelia and that story wasn’t just from ZOS. Devs made it a point to say that Bethesda had a hand in all of that. So if players think it’s lore breaking, they should look at Bethesda.
No, pretty sure it was all ZOS. Bethesda signed off on it and may have providedinput, though.
Rich literally went out of his way during the Global Reveal to thank Bethesda for help and input on Ithelia and the story and painted a picture that it was more of a joint effort this time.
I interpreted that as a means to quell the "ZOS is out of control with the lore" dissent. Maybe they provided input, but I never got the impression that ZOS was doing the bidding of Bethesda. I got the impression that ZOS wanted to do it, maybe got some resistance from Bethesda, and worked out an arrangement.
Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
What Ithelia essentially does is allow them to create their own dragon breaks, so they can create new lore; new stories completely separate from TES games. A whole different timeline. And once they've squeezed all the money they can out of it, they'll just kill off Ithelia, Hermaeus Mora will come in like the men in black and wipe everyone's mind, and it will be as if it never happened.
Have you actually played to the REAL end of Gold Road? The extra 3 quests (and skill points) that are only available if you've completed BOTH Gold Road and Necrom AND both their prologue quests?
That, by the way, was... an interesting decision: to have some of the actual story, in this year's paid content, gaited behind other previous paid content - you have to either buy Necrom or have ESO+ subscription, West Weald is NOT fully self-contained: merely buying West Weald on an account that doesn't have Necrom or a subscription, gives you only 2/3 of the story.
(Which suggests to me, in fact, that West Weald may have been originally in the design stage as the Q4 DLC sequel to Necrom, and it was Executive Meddling that forced it to be shifted to the next year and fleshed out to become an entire Chapter in its own right.)
Parasaurolophus wrote: »I really don’t want to say this, but I’m afraid it’s already too late. You can’t step into the same river twice. ZOS (Zenimax Online Studios) prioritized casual players for too long, and this strategy worked for a while. To be fair, back then, it probably made sense. But casual players are casual for a reason—they just prefer moving on to newer projects. Even casual players will eventually get tired of the same annual, repetitive content. ESO is aging and can no longer compete with newer projects.
Online games often show remarkable resilience, but for some reason, I feel like ESO won’t last much longer in its current state.
I do agree with the other comments but I have never played a f2p game that didn't drive me nuts with ads pay to win and blocked content under a paywall.
They're rare, but exist.
Warframe is often touted as the not evil example of how to monetize a f2p game. I have looked at it. I'd say that claim holds water.
Ravensilver wrote: »Parasaurolophus wrote: »I really don’t want to say this, but I’m afraid it’s already too late. You can’t step into the same river twice. ZOS (Zenimax Online Studios) prioritized casual players for too long, and this strategy worked for a while. To be fair, back then, it probably made sense. But casual players are casual for a reason—they just prefer moving on to newer projects. Even casual players will eventually get tired of the same annual, repetitive content. ESO is aging and can no longer compete with newer projects.
Online games often show remarkable resilience, but for some reason, I feel like ESO won’t last much longer in its current state.
Actually... I've become a casual player over the years. And even I'm no longer really fired up for the current content. The events are the same. The rewards get less interesting with each event. Most rewards end up in the store for rl money.
My main fun in the game is still housing, but even there I'm starting to lose interest, since most of the houses are *still* huge affairs, or crown shop items. The slots still haven't been expanded (and I'm *still* extremely sore about that 2-year long thread on the housing forum that simply got removed, without ever getting feedback from the dev that started it, and without *any* of our ideas or suggestions even considered fro implementation). The furniture plans are getting more and more difficult to farm and the materials needed are getting more and more elitist.
Even my best friend, who *loves* housing, says she's discouraged because she feels that there's just no way to have a chance at making and using the newer furnishings because of the plans and the materials involved.
I don't mind grind - I mean, I play WoW, for Goddess' sake! The Queen of grind! But I always feel that I can accomplish something when doing so. And I haven't had that feeling in ESO for quite a while.
So I log in, pick up the daily reward, log out. That's the extent of my interaction with the game at the moment. Even as an aged 'casual', that I am these days...
Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
What Ithelia essentially does is allow them to create their own dragon breaks, so they can create new lore; new stories completely separate from TES games. A whole different timeline. And once they've squeezed all the money they can out of it, they'll just kill off Ithelia, Hermaeus Mora will come in like the men in black and wipe everyone's mind, and it will be as if it never happened.
Have you actually played to the REAL end of Gold Road? The extra 3 quests (and skill points) that are only available if you've completed BOTH Gold Road and Necrom AND both their prologue quests?
That, by the way, was... an interesting decision: to have some of the actual story, in this year's paid content, gaited behind other previous paid content - you have to either buy Necrom or have ESO+ subscription, West Weald is NOT fully self-contained: merely buying West Weald on an account that doesn't have Necrom or a subscription, gives you only 2/3 of the story.
(Which suggests to me, in fact, that West Weald may have been originally in the design stage as the Q4 DLC sequel to Necrom, and it was Executive Meddling that forced it to be shifted to the next year and fleshed out to become an entire Chapter in its own right.)
Four_Fingers wrote: »I really don't know how people can judge what is lore or not, given the Daedric Prince's ability to meddle in it and make things forgotten.
alternatelder wrote: »Ithelia sounded lore breaking, so my wonder is whether it did not widely attract the Elder Scrolls faithful who were in no mood for such things from ZOS.
What Ithelia essentially does is allow them to create their own dragon breaks, so they can create new lore; new stories completely separate from TES games. A whole different timeline. And once they've squeezed all the money they can out of it, they'll just kill off Ithelia, Hermaeus Mora will come in like the men in black and wipe everyone's mind, and it will be as if it never happened.
Have you actually played to the REAL end of Gold Road? The extra 3 quests (and skill points) that are only available if you've completed BOTH Gold Road and Necrom AND both their prologue quests?
That, by the way, was... an interesting decision: to have some of the actual story, in this year's paid content, gaited behind other previous paid content - you have to either buy Necrom or have ESO+ subscription, West Weald is NOT fully self-contained: merely buying West Weald on an account that doesn't have Necrom or a subscription, gives you only 2/3 of the story.
(Which suggests to me, in fact, that West Weald may have been originally in the design stage as the Q4 DLC sequel to Necrom, and it was Executive Meddling that forced it to be shifted to the next year and fleshed out to become an entire Chapter in its own right.)
It's not a new concept to continue the story into another chapter. Morrowind to Summerset are connected. I actually prefer a larger storyline stretched out from year to year.
ElderOfTamriel wrote: »Weird that inflation still is going on even further then. Theoretically: Less people equals less items available, equals higher price.
Ravensilver wrote: »Parasaurolophus wrote: »I really don’t want to say this, but I’m afraid it’s already too late. You can’t step into the same river twice. ZOS (Zenimax Online Studios) prioritized casual players for too long, and this strategy worked for a while. To be fair, back then, it probably made sense. But casual players are casual for a reason—they just prefer moving on to newer projects. Even casual players will eventually get tired of the same annual, repetitive content. ESO is aging and can no longer compete with newer projects.
Online games often show remarkable resilience, but for some reason, I feel like ESO won’t last much longer in its current state.
Actually... I've become a casual player over the years. And even I'm no longer really fired up for the current content. The events are the same. The rewards get less interesting with each event. Most rewards end up in the store for rl money.
My main fun in the game is still housing, but even there I'm starting to lose interest, since most of the houses are *still* huge affairs, or crown shop items. The slots still haven't been expanded (and I'm *still* extremely sore about that 2-year long thread on the housing forum that simply got removed, without ever getting feedback from the dev that started it, and without *any* of our ideas or suggestions even considered fro implementation). The furniture plans are getting more and more difficult to farm and the materials needed are getting more and more elitist.
Even my best friend, who *loves* housing, says she's discouraged because she feels that there's just no way to have a chance at making and using the newer furnishings because of the plans and the materials involved.
I don't mind grind - I mean, I play WoW, for Goddess' sake! The Queen of grind! But I always feel that I can accomplish something when doing so. And I haven't had that feeling in ESO for quite a while.
So I log in, pick up the daily reward, log out. That's the extent of my interaction with the game at the moment. Even as an aged 'casual', that I am these days...
I think it is incorrect to lay the blame at development for casual players. This delves into that debate over casual vs non-casual, and that was mainly just another way for players to divide each other into groups for forum PVP.
The related issue with retention isn't a focus on casual or hard core, group or solo, but lack luster in-game rewards coupled with a decrease in new things to do. They are too slow to improve rewards, and tend to focus on cash shop and FOMO too much.
They may think they already have enough to do, but i expect that only new players will see that. Not a stellar retention point of view.
Ravensilver wrote: »The slots still haven't been expanded (and I'm *still* extremely sore about that 2-year long thread on the housing forum that simply got removed, without ever getting feedback from the dev that started it, and without *any* of our ideas or suggestions even considered fro implementation).
AngryPenguin wrote: »Ravensilver wrote: »Parasaurolophus wrote: »I really don’t want to say this, but I’m afraid it’s already too late. You can’t step into the same river twice. ZOS (Zenimax Online Studios) prioritized casual players for too long, and this strategy worked for a while. To be fair, back then, it probably made sense. But casual players are casual for a reason—they just prefer moving on to newer projects. Even casual players will eventually get tired of the same annual, repetitive content. ESO is aging and can no longer compete with newer projects.
Online games often show remarkable resilience, but for some reason, I feel like ESO won’t last much longer in its current state.
Actually... I've become a casual player over the years. And even I'm no longer really fired up for the current content. The events are the same. The rewards get less interesting with each event. Most rewards end up in the store for rl money.
My main fun in the game is still housing, but even there I'm starting to lose interest, since most of the houses are *still* huge affairs, or crown shop items. The slots still haven't been expanded (and I'm *still* extremely sore about that 2-year long thread on the housing forum that simply got removed, without ever getting feedback from the dev that started it, and without *any* of our ideas or suggestions even considered fro implementation). The furniture plans are getting more and more difficult to farm and the materials needed are getting more and more elitist.
Even my best friend, who *loves* housing, says she's discouraged because she feels that there's just no way to have a chance at making and using the newer furnishings because of the plans and the materials involved.
I don't mind grind - I mean, I play WoW, for Goddess' sake! The Queen of grind! But I always feel that I can accomplish something when doing so. And I haven't had that feeling in ESO for quite a while.
So I log in, pick up the daily reward, log out. That's the extent of my interaction with the game at the moment. Even as an aged 'casual', that I am these days...
I think it is incorrect to lay the blame at development for casual players. This delves into that debate over casual vs non-casual, and that was mainly just another way for players to divide each other into groups for forum PVP.
The related issue with retention isn't a focus on casual or hard core, group or solo, but lack luster in-game rewards coupled with a decrease in new things to do. They are too slow to improve rewards, and tend to focus on cash shop and FOMO too much.
They may think they already have enough to do, but i expect that only new players will see that. Not a stellar retention point of view.
Well, at least you are agreeing that all developement over the last number of years has been strictly for the casual player who does not participate in any end game content. (housing and fashion ARE NOT end game because people can participate in those activities on day one with the purchase of crowns)
Well, support hasn't gotten back to me on buying a Tel Galen home, so enjoy your game guys. I'm out.
I used to play Warframe a lot (not really sure why I stopped, TBH — I think it’s because I can only handle playing one MMO at a time) and can confirm that it is absolutely one of the best, least predatory F2P games out there.
There are ways to boost your progress via the store, of course, but doing so completely defeats the whole purpose of that game’s grind. The grind IS the purpose.
MISTFORMBZZZ wrote: »But the fact you have to pay with real money for inventory space is another story anyway
AngryPenguin wrote: »Ravensilver wrote: »Parasaurolophus wrote: »I really don’t want to say this, but I’m afraid it’s already too late. You can’t step into the same river twice. ZOS (Zenimax Online Studios) prioritized casual players for too long, and this strategy worked for a while. To be fair, back then, it probably made sense. But casual players are casual for a reason—they just prefer moving on to newer projects. Even casual players will eventually get tired of the same annual, repetitive content. ESO is aging and can no longer compete with newer projects.
Online games often show remarkable resilience, but for some reason, I feel like ESO won’t last much longer in its current state.
Actually... I've become a casual player over the years. And even I'm no longer really fired up for the current content. The events are the same. The rewards get less interesting with each event. Most rewards end up in the store for rl money.
My main fun in the game is still housing, but even there I'm starting to lose interest, since most of the houses are *still* huge affairs, or crown shop items. The slots still haven't been expanded (and I'm *still* extremely sore about that 2-year long thread on the housing forum that simply got removed, without ever getting feedback from the dev that started it, and without *any* of our ideas or suggestions even considered fro implementation). The furniture plans are getting more and more difficult to farm and the materials needed are getting more and more elitist.
Even my best friend, who *loves* housing, says she's discouraged because she feels that there's just no way to have a chance at making and using the newer furnishings because of the plans and the materials involved.
I don't mind grind - I mean, I play WoW, for Goddess' sake! The Queen of grind! But I always feel that I can accomplish something when doing so. And I haven't had that feeling in ESO for quite a while.
So I log in, pick up the daily reward, log out. That's the extent of my interaction with the game at the moment. Even as an aged 'casual', that I am these days...
I think it is incorrect to lay the blame at development for casual players. This delves into that debate over casual vs non-casual, and that was mainly just another way for players to divide each other into groups for forum PVP.
The related issue with retention isn't a focus on casual or hard core, group or solo, but lack luster in-game rewards coupled with a decrease in new things to do. They are too slow to improve rewards, and tend to focus on cash shop and FOMO too much.
They may think they already have enough to do, but i expect that only new players will see that. Not a stellar retention point of view.
Well, at least you are agreeing that all developement over the last number of years has been strictly for the casual player who does not participate in any end game content. (housing and fashion ARE NOT end game because people can participate in those activities on day one with the purchase of crowns)
Umm. No. Actually, I think the focus on retention has included all forms of end game. Housing and fashion are definitely end game, as are trial, dungeons, and PVP. I do not limit the definition. My statement about rewards, cash shop, FOMO, and new things to do applies to all of the different end game options.
My definition of casual player is not tied to what activity they perform in the game. It is how they go about doing it.
AngryPenguin wrote: »Ravensilver wrote: »Parasaurolophus wrote: »I really don’t want to say this, but I’m afraid it’s already too late. You can’t step into the same river twice. ZOS (Zenimax Online Studios) prioritized casual players for too long, and this strategy worked for a while. To be fair, back then, it probably made sense. But casual players are casual for a reason—they just prefer moving on to newer projects. Even casual players will eventually get tired of the same annual, repetitive content. ESO is aging and can no longer compete with newer projects.
Online games often show remarkable resilience, but for some reason, I feel like ESO won’t last much longer in its current state.
Actually... I've become a casual player over the years. And even I'm no longer really fired up for the current content. The events are the same. The rewards get less interesting with each event. Most rewards end up in the store for rl money.
My main fun in the game is still housing, but even there I'm starting to lose interest, since most of the houses are *still* huge affairs, or crown shop items. The slots still haven't been expanded (and I'm *still* extremely sore about that 2-year long thread on the housing forum that simply got removed, without ever getting feedback from the dev that started it, and without *any* of our ideas or suggestions even considered fro implementation). The furniture plans are getting more and more difficult to farm and the materials needed are getting more and more elitist.
Even my best friend, who *loves* housing, says she's discouraged because she feels that there's just no way to have a chance at making and using the newer furnishings because of the plans and the materials involved.
I don't mind grind - I mean, I play WoW, for Goddess' sake! The Queen of grind! But I always feel that I can accomplish something when doing so. And I haven't had that feeling in ESO for quite a while.
So I log in, pick up the daily reward, log out. That's the extent of my interaction with the game at the moment. Even as an aged 'casual', that I am these days...
I think it is incorrect to lay the blame at development for casual players. This delves into that debate over casual vs non-casual, and that was mainly just another way for players to divide each other into groups for forum PVP.
The related issue with retention isn't a focus on casual or hard core, group or solo, but lack luster in-game rewards coupled with a decrease in new things to do. They are too slow to improve rewards, and tend to focus on cash shop and FOMO too much.
They may think they already have enough to do, but i expect that only new players will see that. Not a stellar retention point of view.
Well, at least you are agreeing that all developement over the last number of years has been strictly for the casual player who does not participate in any end game content. (housing and fashion ARE NOT end game because people can participate in those activities on day one with the purchase of crowns)
Umm. No. Actually, I think the focus on retention has included all forms of end game. Housing and fashion are definitely end game, as are trial, dungeons, and PVP. I do not limit the definition. My statement about rewards, cash shop, FOMO, and new things to do applies to all of the different end game options.
My definition of casual player is not tied to what activity they perform in the game. It is how they go about doing it.
Housing and fashion are definately not end game activities. As the other poster pointed out these are activities that players can and do engage in on day 1 of playing ESO.
Also, in another post someone asked you what the add ons you claimed to have written were and you didn't respond. Care to respond now please?
MISTFORMBZZZ wrote: »Today my eso plus ran out, since there is nothing to play anymore for me, on PS EU nothing interesting since i have archived everything i could in pvp and pve and the people i played with are on throne and liberty or stopped completely, i dont care about the craft bag limitations no more.
But the fact you have to pay with real money for inventory space is another story anyway
Housing and fashion are definately not end game activities. As the other poster pointed out these are activities that players can and do engage in on day 1 of playing ESO.
dk_dunkirk wrote: »Yes, but that is mainly being driven by Live Service greed, I think. Someone wants piles of cash to fill their pools with and live services are the golden path. MMOs are on that path, so naturally, they get investment. Not all of them succeed, The live service market demands constant player engagement to fuel the pool filling machines. Investors need engagement to be high so that when their pool is filled, they can start filling another one.
More seriously, I do think that the success of a few MMOs, maybe ESO among them, has prompted a "me too" attitude. That can lead to studios tossing their hat in the ring, or in the case of a few Korean games, the Western market ring. When enough of them fail, the studios that are just in it for the quick cash will back off and do something else.
World of Warcraft was an unparalleled and undisputed colossal success whose performance swiftly eclipsed their quite modest targets for the game.
Elder Scrolls Online's degree of success is unknown. As a privately owned company they have never been required to publish subscription numbers. Most MMOs are operated by publicly owned (i.e. on the stock market) companies and are legally required to regularly publicly report financial details like this.
I think ESO had been surviving on Skyrim money. For the sake of protecting the valuable Elder Scrolls intellectual property, Bethesda would have good motivation to keep the game alive and well supported, where other developers and MMOs would have been sold off or closed down.
Now that ESO is owned by the publicly owned Microsoft we may see subscription numbers soon. On the other hand, Microsoft would likely be even more keen to protect the Elder Scrolls IP for the sake of potential future earnings. I doubt they'd shut it down.I think they know what is wrong, and are incrementally trying different ideas to see what sticks. The ESO player population is not uniform. Not everyone wants PVP, dungeons, trials, veteran content, housing, card games, arenas, and stories, but some players want one or more of those things and may be completely disinterested in all the rest. I won't get into which of those things are more popular, simply because we don't know.
The question I have is what they are doing to minimize annoying players into leaving. They seem to do that. A lot.
Experimentation is a possibility and could be in the mix but I see a clear direction in most of their incremental baby steps which makes me think that in most cases they do know what they should have done and are moving in that direction.
But you're right. Players don't all necessarily see the same or would appreciate either that direction or what the game is on its way to that.
Personally I think they spectacularly dropped the ball on mods.
Zenimax's attempt to translate the immense value added by mods in the single player game Elder Scrolls games was to give players a barely functional UI and irritations like dreadful inventory management, and then leave it to modders to fix them.
I'm not fooled by that and I doubt anyone else is either.
What they should have done is create an online equivalent of eg. Skyrim with decently priced rentable servers and allow the full breadth of mods, with the obvious limitation of prohibiting IP infringement, so no turning the game into a Lord of The Rings fest.
Personally I wouldn't change much. Love the world and its lore. I'd play on a server which simply got rid of classes, ultimates (I don't like cooldown abilities and these are indirectly effectively that), and gave us less irritating inventory management and maybe a little more housing freedom. I'd also nix "weaving" and probably many dungeon mechanics.
But everyone with any niggling thing they don't like about the game could still enjoy and most importantly from the business's perspective pay for it, without the developers needing to settle on a single design which maximises the numbers of players pleased and minimises the number displeased.
Having been through a "merger of equals" between two Fortune 250's which became a textbook corporate raid, I've become sensitive to the side-channel signals when these things happen. At the recent anniversary event, right after the merger, it felt like Rich Lambert was making a bigger deal about how much money the game has made than would have made sense within the context of speaking to an audience of fans. It seemed to me that he was justifying their existence publicly for the sake of Bethesda's/ZOS's new Microsoft overlords. In my total "WAG" estimation, I think ESO has about 40K daily players across all platforms. WoW has literally 10 times that number. Heck, WoW Classic has twice that number alone. Now, ESO may be making lots of money, but "lots of money" isn't the goal. Companies like Microsoft are pushed by their investors to make ALL THE MONEY, and with player counts now at 2018 levels, I'm starting to worry.