In 4v4v4 most people queued for the pvp, so they kept at it despite the meager rewards. In two-teams players leave as soon as they get whatever shinies were used to lure them into situations like this:
KiltMaster wrote: »eh it's kinda like people have their superstitions ... whatever works for them, right?
I've maxxed out his favour without playing ToT at all, so not sure this is even an issue?
Well, at least you are realizing that vengeance is popular with the PvE community. The PvP community almost without exception hates vengeance. People who like PvP are already playing PvP. Vengeance will not, ever, under any circumstances, bring new players to ESO. It will do the opposite. It will drive away the few PvP players left.
And to answer your question, the PvE players populated vengeance because there was an associated Golden Pursuit. Once they had their pursuit completed they left and never came back.