Maintenance for the week of July 6:
• PC/Mac: No maintenance – July 6
• ESO Store and Account System for maintenance – July 8, 10:00AM EDT (14:00 UTC) - 12:00PM EDT (16:00 UTC)
I think on the 4th try it finally sent a code. By then I'd given up and quit without checking. When I went back to try to use it, it wouldn't take it. But got another code.