ZOS is hiring an ESO Monetization Designer

Kalgert · May 2018

WhiteCoatSyndrome wrote: »

Kalgert wrote: »

Of course, we can't be sure to know if a game really was expensive to make, but I can safely guess that most of a Triple A game's budget goes in to marketing, and then possibly a CGI trailer, or other nonsense, while the rest goes in to the game production.

There was a panel/presentation at PAX East with some very interesting graphs; one of them was a breakdown of the budget. Marketing got about half (!!!) of it.

So, it is as bad as I thought it is?

Honestly, I thought it would be more than about a half of a game's budget, but half of a game's budget dedicated to marketing is still foul news.

Elsonso · May 2018

DoctorESO wrote: »

Rawkan wrote: »

Morgul667 wrote: »

Hopefully Zo$ will stop the cash grab madness

I doubt though

I doubt a buisness will stop making as much money as they can because people on an online forum are upset.

And these forums represent just a fraction of a fraction of a fraction of all people who play ESO.

Maybe in raw numbers, but not in ideas and opinions.

DirkRavenclaw · May 2018

Lol, i dont think a Monetization Designer has anything to do with Crown store, look at the description, the in game economy, the gold aspect, the virtuell stuff, that is what it is all about

Elsonso · May 2018

DirkRavenclaw wrote: »

Lol, i dont think a Monetization Designer has anything to do with Crown store, look at the description, the in game economy, the gold aspect, the virtuell stuff, that is what it is all about

I am fairly sure that this is a Crown Store related design position.

D0PAMINE · May 2018

I would bet the little bit of sanity I still have that crown store prices will go up.

Iselin · May 2018

This will be the 3rd or 4th hire for this position that has existed in ESO since 2015. Anyone who thinks this is a brand new position hasn't been paying attention.

The only part of this hire that is even remotely interesting is the turn-over rate for that job.

TheValar85 · May 2018

we do not know for sure how this going to effect the crownstore nor the crowns costs yet.

So it could be a harmless thing for everyone, until we do not know for sure how this will work out we shouldn't starting making conspiracies yet.

Surly we have everyright to do so because people dont like when strangers want to put their hands in our valets, and i get that too.

I only hope ZOS will not follow that business polictics as EA does. If thats the case ZOS better start hier people to make an offline patch for the game

(just saying becasue teh subb and play rates will be droped down to hell thats for sure)

darkstar2084 · May 2018

hmm what about improving game performance more and Eu servers. How about Set design because OP stuff gets to patch like sloads, sometimes what gets put on pts is junk and the community have to give ideas to fix it or something get overly nerfed. Another thing is Wroble is stretched so thin and doing 7 peoples jobs. ZOS have the money coming in now so there shouldn't be any more excuses.

KochDerDamonen · May 2018

+ add another no-neck dweeb that couldn't give a skeever's rear about the game to the payroll
"H-hey guise, this neato phone game I play sells these stones that can be exchanged for dubloons that can be spent on..."
'Very good very good, give us the money little man'
"T-the whales won't know what hit their wallets s-sir!"

DoctorESO · May 2018

lordrichter wrote: »

DoctorESO wrote: »

Rawkan wrote: »

Morgul667 wrote: »

Hopefully Zo$ will stop the cash grab madness

I doubt though

I doubt a buisness will stop making as much money as they can because people on an online forum are upset.

And these forums represent just a fraction of a fraction of a fraction of all people who play ESO.

Maybe in raw numbers, but not in ideas and opinions.

How do we know?

Rain_Greyraven · May 2018

Iselin wrote: »

This will be the 3rd or 4th hire for this position that has existed in ESO since 2015. Anyone who thinks this is a brand new position hasn't been paying attention.

The only part of this hire that is even remotely interesting is the turn-over rate for that job.

Very true, this is an old position that I first saw advertised back in 2015, it's showed up several times since.

The turn over rate is most likely due to a very high demand for Monetization specialist in the industry, they get stolen away often by competitors offering better deals.

Right now if you are looking for a career in the industry the three biggest fields are lead programmers, Monetization specialist and instructional designers...you can literally have your pick of companies if you are one of these professionals.

DoctorESO · May 2018

Is there a Certified Game Monetization Specialist program?

Or a B.M. in MMOs? As in a Bachelor of Monetization with a major in MMO games?

Iselin · May 2018

DoctorESO wrote: »

Is there a Certified Game Monetization Specialist program?

Or a B.M. in MMOs? As in a Bachelor of Monetization with a major in MMO games?

It's taught in back alleys usually as a sideline by the Three Card Monte dealers.

Darrett · May 2018

DoctorESO wrote: »

Is there a Certified Game Monetization Specialist program?

Or a B.M. in MMOs? As in a Bachelor of Monetization with a major in MMO games?

I’d think it would be covered by a BS in Business or an equivalent that studied marketing and consumer metrics. More of a technician than a professional position.

Elsonso · May 2018

Iselin wrote: »

This will be the 3rd or 4th hire for this position that has existed in ESO since 2015. Anyone who thinks this is a brand new position hasn't been paying attention.

The only part of this hire that is even remotely interesting is the turn-over rate for that job.

Remember that this is a "designer" position. That is a worker. This is not a producer or director. It isn't even a "Lead Designer" position. There may be more than one person in ZOS with this job title.

Don't confuse this job with the Bethesda Softworks Marketing Director for Elder Scrolls Online. Different company, different skills, different responsibilities. It also is not the position of Director of E-Commerce at ZOS, which I assume is the boss position for this job.

DoctorESO wrote: »

How do we know?

We don't. That is part of the whole point. Assuming that the forums do not represent ideas and opinions held by the wider player base, just because not everyone visits the forum, is a mistake.

DoctorESO · May 2018

lordrichter wrote: »

Iselin wrote: »

This will be the 3rd or 4th hire for this position that has existed in ESO since 2015. Anyone who thinks this is a brand new position hasn't been paying attention.

The only part of this hire that is even remotely interesting is the turn-over rate for that job.

Remember that this is a "designer" position. That is a worker. This is not a producer or director. It isn't even a "Lead Designer" position. There may be more than one person in ZOS with this job title.

Don't confuse this job with the Bethesda Softworks Marketing Director for Elder Scrolls Online. Different company, different skills, different responsibilities. It also is not the position of Director of E-Commerce at ZOS, which I assume is the boss position for this job.

DoctorESO wrote: »

How do we know?

We don't. That is part of the whole point. Assuming that the forums do not represent ideas and opinions held by the wider player base, just because not everyone visits the forum, is a mistake.

Then it's just as much of a mistake as assuming the forums are representative, by that logic. That leaves us in some sort of vortex.

Radiance · May 2018

Why don't we just keeping going with the current theme and put the entire CrownStore in a Limited Time Bundle sale...

Chadak · May 2018

They need an inveterate multi-field expert to tell them the following.

1: Don't be too greedy. When customers like you and feel like they're getting a good deal, they buy more and encourage others to buy more.

2: Err on the side of the customer. You don't have a business without your customers. Whatever your 'vision' is, save it for your weekend art class and sell your customers what they want to buy, not what you feel they should be wanting.

3: Sometimes, less is more. If your MMO cash shop isn't rich with things customers can buy that they actually want for $0.25c to $1.00, you're not only leaving money on the table, but you're breaking Rule #1. Only a short-sighted fool thinks it is better to try to sell a single pencil for $1,000,000 than a million pencils for $1 each, and it is only a slightly less ridiculous fool that thinks the middle ground is always a good compromise.

4: Dress for the job you want, but sell to the audience you have. Don't abandon the desires of your core customer base because you think you've got some sort of amazing 'vision'. None of your customers are here because they want your vision; they want their vision made well, made pretty and sold to them.

5: Don't break Rule #1.

Iselin · May 2018

Chadak wrote: »

They need an inveterate multi-field expert to tell them the following.

I hope they don't misread that and hire another invertebrate

idrankyourbeer · May 2018

iiYuki wrote: »

This is either a good sign that the cash shop is failing and they need someone to try make it appealing to players again, that or the shop is doing really well and they need more *** to try scam us with. It might also be a sign of gamble crates going as it garners more media attention, they may need some to individually price stuff that would be in the scam crates.

they need to implement 30 second long crown store ads on loading screens and double the already absurd prices of crown crates and crown store items just to make up for the massive amount of players they will lose.

Elsonso · May 2018

Chadak wrote: »

They need an inveterate multi-field expert to tell them the following.

1: Don't be too greedy. When customers like you and feel like they're getting a good deal, they buy more and encourage others to buy more.

2: Err on the side of the customer. You don't have a business without your customers. Whatever your 'vision' is, save it for your weekend art class and sell your customers what they want to buy, not what you feel they should be wanting.

3: Sometimes, less is more. If your MMO cash shop isn't rich with things customers can buy that they actually want for $0.25c to $1.00, you're not only leaving money on the table, but you're breaking Rule #1. Only a short-sighted fool thinks it is better to try to sell a single pencil for $1,000,000 than a million pencils for $1 each, and it is only a slightly less ridiculous fool that thinks the middle ground is always a good compromise.

4: Dress for the job you want, but sell to the audience you have. Don't abandon the desires of your core customer base because you think you've got some sort of amazing 'vision'. None of your customers are here because they want your vision; they want their vision made well, made pretty and sold to them.

5: Don't break Rule #1.

Interesting, but I am not sure that what I would agree with is exactly the same thing you were thinking when you wrote it.

That said, I am fairly sure they are so past #1 that they would need Hubble to even see it. I have felt for a while now that, even though I was an ESO Plus subscriber and purchased Crowns, they didn't think I was spending enough. My answer to that was to spend less and less, and now I guess I have come to the point where I am not spending anything.

SydneyGrey · May 2018

Well, yeah. Of course. Not surprising in the least.
The only way this is a problem is if they have zero idea about what the players want and are interested in, and make some bad decisions that *** off the community and make people leave. Basically, whether this employee helps the game or hurts it will depend on how closely they understand the players. They need to hire someone who actually plays the game.

*Edit* Whoops. Sorry. I didn't realize that the word for urination was something that needed to be censored.

DoctorESO · May 2018

ITT (in this thread): We educate ZOS how to make more money from us.

Motherball · May 2018

All you need to figure out is what most of the whales want most. Its a catch 22. The whales want something exclusive that gives them status. But in order to do that you need a mountain of average players for them to look down on.

Marginis · May 2018

xeNNNNN wrote: »

Doctordarkspawn wrote: »

Hopefully they'll encourage ZOS to have a bloody auction house.

ALSO, WHOEVER GETS THE JOB.

STOP WITH THE CROWN CRATES. LET US BUY GOODS. STOP WITH THE TIMED EXCLUSIVES. ENFORCED SCARCITY JUST PISSES US OFF.

Only downside too this means apex mounts will probably be between 10k and 20k crowns. You know it will happen.

You know what? I'm better with that than crown crates and the possibility of never getting the mount at all no matter how much you spend. Regardless, from what I've found, most radiant apex rewards come from somewhere between $1000 to $2000 USD each on average, so 20k crowns would be a discount.

personman_145 · May 2018

I have the mounts I want, I have the home I want. Other than expansions and my subscription I doubt I'll spend another dime on this. Even the subscription is getting iffy.

Aebaradath · May 2018

xeNNNNN wrote: »

Doctordarkspawn wrote: »

Hopefully they'll encourage ZOS to have a bloody auction house.

ALSO, WHOEVER GETS THE JOB.

STOP WITH THE CROWN CRATES. LET US BUY GOODS. STOP WITH THE TIMED EXCLUSIVES. ENFORCED SCARCITY JUST PISSES US OFF.

Only downside too this means apex mounts will probably be between 10k and 20k crowns. You know it will happen.

Still a better alternative than throwing money at the Gamble Crates.

Nebthet78 · May 2018

iiYuki wrote: »

This is either a good sign that the cash shop is failing and they need someone to try make it appealing to players again, that or the shop is doing really well and they need more *** to try scam us with. It might also be a sign of gamble crates going as it garners more media attention, they may need some to individually price stuff that would be in the scam crates.

If their Crown shop is failing, it's because they have set the prices too high for most things. They need to reduce the cost of a good portion of things by at least half.

Inoki · May 2018

Chadak wrote: »

They need an inveterate multi-field expert to tell them the following.

1: Don't be too greedy. When customers like you and feel like they're getting a good deal, they buy more and encourage others to buy more.

2: Err on the side of the customer. You don't have a business without your customers. Whatever your 'vision' is, save it for your weekend art class and sell your customers what they want to buy, not what you feel they should be wanting.

3: Sometimes, less is more. If your MMO cash shop isn't rich with things customers can buy that they actually want for $0.25c to $1.00, you're not only leaving money on the table, but you're breaking Rule #1. Only a short-sighted fool thinks it is better to try to sell a single pencil for $1,000,000 than a million pencils for $1 each, and it is only a slightly less ridiculous fool that thinks the middle ground is always a good compromise.

4: Dress for the job you want, but sell to the audience you have. Don't abandon the desires of your core customer base because you think you've got some sort of amazing 'vision'. None of your customers are here because they want your vision; they want their vision made well, made pretty and sold to them.

5: Don't break Rule #1.

there's plenty of great posts on this forum, the quoted being one of them, so a question to ZOS - why is it so difficult to listen to common sense?

Someone please PIN this, thanks @Chadak, you rock buddy

Orlacc · May 2018

If you are stupid enough to buy stuff you don't need at an inflated price, good for them! The American Way!