Ya they mention a bunch of packages but doesn't mean your not covered with eso+
https://www.twitch.tv/videos/118736045?t=25m19s
All the dlc thus far had a 40$ version that included additional vanity content like mount's, scrolls, & pets.
Say like when they had advertised the golden addition of Eso as a separate release that didn't invalidate your coverage under eso+.
Here they might've been advertising outside the subscriber vantage, as probably most casual players don't pay for eso+. They would've be the one's interested in the typical quest run of a new area. Compared to the rest of us who'll just grind it for gear.
Edited by Pinja on February 1, 2017 4:13AM Pinja for
Dual Wands.
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