End of campaign rewards need to be more valuable for winning. Everyone more or less get the same things. Different amounts but still the same stuff.
A crazy amount of Gold or maybe fat stacks of mats or motif pages, maybe mounts I don’t know. But seriously there really is no reward at the moment that inspires everyone to be dedicated to the Win!
Maybe better rewards of the worthy if your side is leading on the score board to.
Yes I think the scoring is important. It gives the game meaning. Playing only for AP is pretty boring and its a "just give me the money" mentality. Playing deathmatch in BG's is a better way to go if its only AP your interested in. To me its about being a part of something bigger than myself instead of just being self-serving. If you want just an open sandbox with no objectives, no points to earn and just want to fight small scale pvp, then Cyrodiil is not for you. I mean just remove all the keeps then and have everyone roam the country looking for fights that mean nothing but your own pride.