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https://forums.elderscrollsonline.com/en/discussion/668861

Monetisation of New Systems

  • Elsonso
    Elsonso
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    I think most people playing the game on a regular basis are ESO Plus. If they did what you suggested, they would probably lose revenue. Any small revenue change that they make to ESO Plus is multiplied by a large number of people. Pretty soon, they are losing a ton of revenue from someone who is already paying them more, today.

    Mmm... not so sure about that assumption. The fact that the Crown Store is what it is suggests that ESO+ subscribers don't actually make up the bulk of the population - games with more stable subscription bases tend not to have nearly as much emphasis on the cash shop. Plus, anecdotally, I know a whole lot of people who aren't ESO+ subscribers. Pretty rare that they're here on the forums, granted, but I encounter (and play with) people who aren't ESO+ subscribers every day.

    I doubt that ESO Plus and Crown Store are mutually exclusive. I think they are maximizing revenue by every means they can. Take what you can, give nothing back. Leave no coin on the table. That sort of mentality. They want people to subscribe to ESO Plus and they want people to buy Crowns and spend like there is no tomorrow in the Crown Store.

    I don't think it is just a majority of active players, either. I think it is a lot more than that. I think they are at a level that would be jaw dropping to a lot of people if they released the numbers. They would accuse ZOS of lying.
    ESO Plus: No
    PC NA/EU: @Elsonso
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