I saw the headline, read the price, and the FIRST thing that popped into my head was that there'd be existing players asking where the heck their free DLC is. I don't think they EVER lowered the price on say, Guild Wars or the expansions, so being an early adopter at least didn't screw you. XD
No love for existing players...
To buy all the 4 DLC's it costs 9,500 crown. So if you buy (2) 5,500 crown packs for 39.99 each then that's $79.98. So, ya, great for new players but what about existing people? I bought the Imperial Edition as well (as soon as it was released) and got 0 included DLC's. I do understand that for a new player it would suck to drop 50 bucks on the game then 80 on expansion packs but hey, isn't that the way it typically works anyway? It's what I did. It would be nice if some thought would be given to existing players/account holders.
Problem: Player has been with the game for a long time, has got several champion 160 characters but owns no DLC's packs. To get them it would cost $79.98 or start a new account with new characters (which would suck) for $59.99.
Solution: You have to reduce the cost of the DLC's that are out there for people who are not gold edition buyers. If the 4 DLC's go down to say, 750 crown each the player would able to get them all for 3,000 crowns (or $39.99). Future DLC's can be 2k like the majority of them are.