ESO+ needs a 10% Crown Store discount....

Gidorick

If it had a 10% discount I guarantee there would be players who would subscribe JUST for that discount. 2000 Crowns for the new special shiny? Nope! 1800! and boy is that a deal!

One of the many suggestions made about a year ago here: http://forums.elderscrollsonline.com/en/discussion/150450/eso-subscription-benefits-suggestions/p1

D0ntevenL1ft

I agree it would be a smart business move. Gives people another reason to subscribe outside of content DLCs with hardly any loss.

Elsonso

Gidorick wrote: »

If it had a 10% discount I guarantee there would be players who would subscribe JUST for that discount. 2000 Crowns for the new special shiny? Nope! 1800! and boy is that a deal!

10% would not influence my decisions that much.

MrDerrikk

I just think they need to add lots of un-important cheap fluff with each bigger installment, as if there is a really full store and only the "premium" items (the ones we currently have) are at the prices we currently have, then people wouldn't mind the prices as much. It's a simple marketing tool really...

Oh, and your idea Gidorick is quite good, I've never thought of it before and I like it!

Gidorick

MrDerrikk wrote: »

I just think they need to add lots of un-important cheap fluff with each bigger installment, as if there is a really full store and only the "premium" items (the ones we currently have) are at the prices we currently have, then people wouldn't mind the prices as much. It's a simple marketing tool really...

Oh, and your idea Gidorick is quite good, I've never thought of it before and I like it!

Oh I agree the crown store should have QUITE a bit more in it.... but... ZOS' marketing team CLEARLY thinks otherwise.

DragonSamurai360

I would think 15% - 20% would be better, but 10% would help a tad as well. As a lot of people say "every little bit helps".

Peel_Ya_Cap_517

You basically are already getting a discount, with the 1500 Crowns a month

Gidorick

Peel_Ya_Cap_517 wrote: »

You basically are already getting a discount, with the 1500 Crowns a month

I argue that this isn't true... if you consider that for $40 you can get a 5500 Crown pack ($0.72 per crown) and with ESO+ your $15 gets you 1500 crowns ($1.00 per crown).

That's a 28% discount for buying Crown Packs instead of subscribing to ESO+....

Acrolas

If there are 6,000 crowns of items in the store, you can buy 25% of it with the 1500 monthly ESO+ crowns.
4,000 crowns of items, 37.5% of it.

So ESO+ technically has a discount, just one with a sliding scale.


A 1-29% discount typically doesn't influence most buyers. The magic discount is 30%, which is where retail markup is generally erased. That's why the 3,000 pack at 33% off and 5,500 pack at 40% off were both great Black Friday deals even while dealing with imaginary coins.

10% is what you typically throw into annual subscriptions just to make people feel better about the long haul.

Korah_Eaglecry

The biggest problem with it is the most wanted items are overpriced in anticipation for the demand without any real reason for the inflation of the price. The Limited Time Only concept should do more then enough to drive up the sales. I dont mind them being slightly more expensive than a normal item in the store. But when theyre more than twice the asking price I have to disagree with the approach.

Gidorick

Acrolas wrote: »

If there are 6,000 crowns of items in the store, you can buy 25% of it with the 1500 monthly ESO+ crowns.
4,000 crowns of items, 37.5% of it.

So ESO+ technically has a discount, just one with a sliding scale.


A 1-29% discount typically doesn't influence most buyers. The magic discount is 30%, which is where retail markup is generally erased. That's why the 3,000 pack at 33% off and 5,500 pack at 40% off were both great Black Friday deals even while dealing with imaginary coins.

10% is what you typically throw into annual subscriptions just to make people feel better about the long haul.

10% is a-typical for MMOs that offer a discount. Age of Conan, Rift, and The Secret World all offer 10% discount for those who subscribe. I haven't seen an instance where a subscription offered more.

And where do you get your figures? I mean.. I agree that bigger discounts are more enticing, but I think a 10% discount would be enticing ENOUGH to get a good deal of players to sign up. Sure a 20%, 25%... 50% discount would get even MORE players to sign up for ESO+ but I think 10% would be high enough to get people to sign up but low enough to still make ZOS a healthy profit. But I'm not en economist. I'm just a consumer.

Gidorick

Korah_Eaglecry wrote: »

The biggest problem with it is the most wanted items are overpriced in anticipation for the demand without any real reason for the inflation of the price. The Limited Time Only concept should do more then enough to drive up the sales.

Oh I agree... but my point is, if there was a 10% discount associated with ESO+, ZOS would see a synergistic symbiotic relationship between Crown Store Limited Time Items and ESO+. Right now, as a non ESO+ member I have zero reason to get ESO+ if I want the new 2K costume. If there were a discount I would see the 2K costume and say to myself... "well, if I get ESO+ I would also get the discount..." and those with ESO+ might say to themselves... "Well... Maybe I should buy the limited item. I DO get a 10% discount afterall."

It's about "perceived" value... and with 10% discount I guarantee that many of us who buy the Crown Packs at $40 a pop (like me) would consider ALSO subscribing to make the absolute most of their Crowns.

dem0n1k

It would be nice if ESO+ subscribers got something significant. The Exp boost is nearly meaningless to me... I enjoy the game & am not overly concerned with the speed at which I level up. I think that if you are ESO+ subscriber you should GET the DLCs as part of the subscription... not just access to the DLC that expires if you decide to unsub.

I also think that a 10% discount in the crown store would be a nice addition.

Gidorick

Check out the link in the OP @dem0n1k ... I suggest other ESO+ benefits there... including "ownership" of the DLC over time.

Dradhok

I was just looking around in the Crown Store to see what people were wasting their real money on and I must say there isn’t anything in there for me. 10% off not even close when I’m thinking 100% off won’t cut it. The store needs something other than ascetics that might get me excited to spend some cash. Perhaps something that might make the game more enjoyable like text chat for Console or a group finder tool that helped build teams in under two hours.

tinythinker

Gidorick wrote: »

If it had a 10% discount I guarantee there would be players who would subscribe JUST for that discount. 2000 Crowns for the new special shiny? Nope! 1800! and boy is that a deal!

One of the many suggestions made about a year ago here: http://forums.elderscrollsonline.com/en/discussion/150450/eso-subscription-benefits-suggestions/p1

DragonSamurai360 wrote: »

I would think 15% - 20% would be better, but 10% would help a tad as well. As a lot of people say "every little bit helps".

Yeah but they don't seemed to be worried about keeping or increasing subs. There have been a couple of old threads (including the one Gidorick linked) with nice ideas to make ESO+ more appealing, even offering two tiers with different bonuses for different budgets (in this other old ESO+ thread).

So far? Nada. The only new thing mentioned for ESO+ has been the crafting bags, which may or may not be out 2ndQ2016.

Peel_Ya_Cap_517

Gidorick wrote: »

Peel_Ya_Cap_517 wrote: »

You basically are already getting a discount, with the 1500 Crowns a month

I argue that this isn't true... if you consider that for $40 you can get a 5500 Crown pack ($0.72 per crown) and with ESO+ your $15 gets you 1500 crowns ($1.00 per crown).

That's a 28% discount for buying Crown Packs instead of subscribing to ESO+....

Yes but thats straight up buying crowns, rather than having a subscription, which was the point of your post. ESO+ comes with significant benefits such as access to the DLC's and increased experience, on top of the monthly crown allotment (discount).

Thevampirenight

I disagree, well discounts are aways nice, well I think They are not greedy enough, to make a good profit, they need to make some changes. Well with a subscription time rewards program, for a certain amount of time subbed and you get loyalty rewards for doing so.They really need to do the loyality rewards thing for subbing. Second they need to stop giving away 1500 for a months worth of sub, maybe only 500 but not 1500. This would encourage or force people to buy the crowns, thus making more money for them the way it is currently does not give them much in money, by changing the way they do things it would improve the game and give them money they need to keep the game running.

Maybe after changes are made and everything they can add the 10% discount, but not before then.
If they make these changes they would make double the amount of money then they currently are making.

babylon

A 20% discount would do the trick, I would imagine a lot more people would start to subscribe then.

Gidorick

Peel_Ya_Cap_517 wrote: »

Gidorick wrote: »

Peel_Ya_Cap_517 wrote: »

You basically are already getting a discount, with the 1500 Crowns a month

I argue that this isn't true... if you consider that for $40 you can get a 5500 Crown pack ($0.72 per crown) and with ESO+ your $15 gets you 1500 crowns ($1.00 per crown).

That's a 28% discount for buying Crown Packs instead of subscribing to ESO+....

Yes but thats straight up buying crowns, rather than having a subscription, which was the point of your post. ESO+ comes with significant benefits such as access to the DLC's and increased experience, on top of the monthly crown allotment (discount).

I still don't follow your perspective that the 1500 crowns per month is tantamount to a discount. It's simply "part of the package" of ESO+... and especially since you can get crowns for cheaper through different means, it doesn't appear to be a discount.

"Hey... I can get this item for 3000 Crowns... that'll only cost me about $21 from buying crown packs!"
"Yea, but if you sign up for 2 months of ESO plus for $30 you can get it discounted for free!"
" "

The subscription doesn't currently offer a "discount" because the definition of a discount is "a deduction from the usual cost of something"... right now ESO+ doesn't offer a reduction from the usual cost of an item in the crown store. This is what I'm suggesting. Not that we adopt some convoluted perspective where "If we take into account that if the cost of the DLC every 3 months is amortized over the three months of ESO+ we see that, if the average cost of DLC is 2500 crowns every 3 months, we're REALLY getting an extra 833 Crowns every month in VALUE, so that raises the Crown VALUE of one month of ESO+ to 2333 crowns (1500 +833), which is $0.64 per Crown, which is 8 cents lower than the Crown VALUE of the 5500 crown pack, and this doesn't even MENTION the XP boost which can be bought in the Crown Store for 1000 Crowns."

If you're the kind of consumer that goes in depth like that to figure out the best deal... good on ya. Most people like to see the "XX% OFF!" sign.

khele23eb17_ESO

tinythinker wrote: »

So far? Nada. The only new thing mentioned for ESO+ has been the crafting bags, which may or may not be out 2ndQ2016.

Dunno about others but an endless bag for crafting mats would definitely do the trick for me as long as its done right. By right I mean it would have to accept all mats without exceptions or limits, mats would have to go in it automatically when picked up and be acceessible at any time, crafting at the stations included. If you stop your sub you shouldnt lose the mats already in the bag but you should lose the automatic access to them and be forced to retrieve them at a banker NPC with no option to put more mats in.

Gidorick

khele23eb17_ESO wrote: »

tinythinker wrote: »

So far? Nada. The only new thing mentioned for ESO+ has been the crafting bags, which may or may not be out 2ndQ2016.

Dunno about others but an endless bag for crafting mats would definitely do the trick for me as long as its done right. By right I mean it would have to accept all mats without exceptions or limits, mats would have to go in it automatically when picked up and be acceessible at any time, crafting at the stations included. If you stop your sub you shouldnt lose the mats already in the bag but you should lose the automatic access to them and be forced to retrieve them at a banker NPC with no option to put more mats in.

There is one way and one way only the crafting bags would entice me to subscribe @khele23eb17_ESO , that is if they were items that only ESO+ subscribers could buy (lets say... 1500 Crowns PER Crafting bag) and these bags each take up 1 slot in my inventory. If I want to have 1 bag for each craft, that would be 6 bags. I could also buy 6 bags for my bank... I could buy 6 bags for each of my characters. If I wanted to use the ESO+ crowns for all of these bags, they'd have a subscriber for 54 months (4.5 years) but more likely is I would fork over the $15, buy 2 $40 Crown packs and get 6 bags.... and maybe later do it again for the bank.

Either way... ZOS gets a good deal of my money.

What I would not subscribe for is an inventory space I get locked out of once I un-sub... Your suggestion is a good possibility but then couldn't a player with a ton of mats just subscribe for one month, dump all their items, and then unsubscribe? That wouldn't really be earning ZOS money... just $15.

I suggested this mechanic last April: http://forums.elderscrollsonline.com/en/discussion/162693/more-bags-and-encumbrance-concepts/p1

And if ZOS added a 10% discount my 1500 Crown Crafting Bag would only cost 1350!

MrDerrikk

Gidorick wrote: »

khele23eb17_ESO wrote: »

tinythinker wrote: »

So far? Nada. The only new thing mentioned for ESO+ has been the crafting bags, which may or may not be out 2ndQ2016.

Dunno about others but an endless bag for crafting mats would definitely do the trick for me as long as its done right. By right I mean it would have to accept all mats without exceptions or limits, mats would have to go in it automatically when picked up and be acceessible at any time, crafting at the stations included. If you stop your sub you shouldnt lose the mats already in the bag but you should lose the automatic access to them and be forced to retrieve them at a banker NPC with no option to put more mats in.

There is one way and one way only the crafting bags would entice me to subscribe @khele23eb17_ESO , that is if they were items that only ESO+ subscribers could buy (lets say... 1500 Crowns PER Crafting bag) and these bags each take up 1 slot in my inventory. If I want to have 1 bag for each craft, that would be 6 bags. I could also buy 6 bags for my bank... I could buy 6 bags for each of my characters. If I wanted to use the ESO+ crowns for all of these bags, they'd have a subscriber for 54 months (4.5 years) but more likely is I would fork over the $15, buy 2 $40 Crown packs and get 6 bags.... and maybe later do it again for the bank.

Either way... ZOS gets a good deal of my money.

What I would not subscribe for is an inventory space I get locked out of once I un-sub... Your suggestion is a good possibility but then couldn't a player with a ton of mats just subscribe for one month, dump all their items, and then unsubscribe? That wouldn't really be earning ZOS money... just $15.

I suggested this mechanic last April: http://forums.elderscrollsonline.com/en/discussion/162693/more-bags-and-encumbrance-concepts/p1

And if ZOS added a 10% discount my 1500 Crown Crafting Bag would only cost 1350!

I'd personally like them to be a new tab in the inventory that can hold infinite items like they keep hinting, and that is shared between chars and the bank (or maybe just in the bank). When someone stopped subbing they could still have access, however they can no longer place any items into it at all, and can only remove what is already there.

Gidorick

MrDerrikk wrote: »

Gidorick wrote: »

khele23eb17_ESO wrote: »

tinythinker wrote: »

So far? Nada. The only new thing mentioned for ESO+ has been the crafting bags, which may or may not be out 2ndQ2016.

Dunno about others but an endless bag for crafting mats would definitely do the trick for me as long as its done right. By right I mean it would have to accept all mats without exceptions or limits, mats would have to go in it automatically when picked up and be acceessible at any time, crafting at the stations included. If you stop your sub you shouldnt lose the mats already in the bag but you should lose the automatic access to them and be forced to retrieve them at a banker NPC with no option to put more mats in.

There is one way and one way only the crafting bags would entice me to subscribe @khele23eb17_ESO , that is if they were items that only ESO+ subscribers could buy (lets say... 1500 Crowns PER Crafting bag) and these bags each take up 1 slot in my inventory. If I want to have 1 bag for each craft, that would be 6 bags. I could also buy 6 bags for my bank... I could buy 6 bags for each of my characters. If I wanted to use the ESO+ crowns for all of these bags, they'd have a subscriber for 54 months (4.5 years) but more likely is I would fork over the $15, buy 2 $40 Crown packs and get 6 bags.... and maybe later do it again for the bank.

Either way... ZOS gets a good deal of my money.

What I would not subscribe for is an inventory space I get locked out of once I un-sub... Your suggestion is a good possibility but then couldn't a player with a ton of mats just subscribe for one month, dump all their items, and then unsubscribe? That wouldn't really be earning ZOS money... just $15.

I suggested this mechanic last April: http://forums.elderscrollsonline.com/en/discussion/162693/more-bags-and-encumbrance-concepts/p1

And if ZOS added a 10% discount my 1500 Crown Crafting Bag would only cost 1350!

I'd personally like them to be a new tab in the inventory that can hold infinite items like they keep hinting, and that is shared between chars and the bank (or maybe just in the bank). When someone stopped subbing they could still have access, however they can no longer place any items into it at all, and can only remove what is already there.

That would be the only reasonable way to handle it if they're NOT actual bags. But man... SO many people are going to sub... load up all their mats, and unsub. Just like they would for a 10% discount I guess... sub... buy a bunch of stuff... unsub.

MrDerrikk

Gidorick wrote: »

That would be the only reasonable way to handle it if they're NOT actual bags. But man... SO many people are going to sub... load up all their mats, and unsub. Just like they would for a 10% discount I guess... sub... buy a bunch of stuff... unsub.

Yes they would, but think about it: when they start getting more mats to replace the ones they've been using they'll have to sub again to place them in there, or go back to having mule chars anyway. it'd mean they'd be subbing for a month every now and then anyway, and it gets to a point where it's more worthwhile to keep subbing for access to the bags, DLC's and small buffs without having to keep paying out for the DLC's and the occasional month. Not to mention they get most of their money back in Crowns.

Gidorick

MrDerrikk wrote: »

Gidorick wrote: »

That would be the only reasonable way to handle it if they're NOT actual bags. But man... SO many people are going to sub... load up all their mats, and unsub. Just like they would for a 10% discount I guess... sub... buy a bunch of stuff... unsub.

Yes they would, but think about it: when they start getting more mats to replace the ones they've been using they'll have to sub again to place them in there, or go back to having mule chars anyway. it'd mean they'd be subbing for a month every now and then anyway, and it gets to a point where it's more worthwhile to keep subbing for access to the bags, DLC's and small buffs without having to keep paying out for the DLC's and the occasional month. Not to mention they get most of their money back in Crowns.

Seems a bit like holding your inventory hostage to me @MrDerrikk. Even though I admit it may be an irrational feeling, it just rubs me the wrong way.

Now a 10% discount on moveable crafting BAGS... now THAT'S a BENEFIT!!! (trying to keep this thread on the rails. )

Mettaricana

Sub should give

Bonus 25 bank spaces if it expires once items are removed from bank that slot can't be used again til renewed to avoid locking items or losing items.

Discount on crown pruchases in store 10-20%

Decrease in durability loss in gear on death like 7% instead of 10.

Maybe one extra undaunted run a day per character.

Ap gain buff 10% maybe 5% To be a lil fair

Queue to log in priority during heavy traffic.

Crown daily mail ( can have any thing that the regular hireling mail can have clustered into one extra mail.)

Exp buff should be like 15%

LorDrek

I agree with all

UntrustedExistenz

10 % discount idea is bad in my opinion. If you're subscriber you get 1500 crown each month which is nice. No need to give players even more crown. BUT! subscribers are quite underestimate and need more love (ZOS can give us unique, small items to collect for example). I remember loyality program with unique pets, which was great idea becouse I can't take break in subscribing (good trick ZOS :P ).

tinythinker

Well, start off at a 5% discount. After six months, have it go to 10%. After a year, have it go to 15%. If you stop your sub and then resub, you are reset back to 5%. Loyalty reward + discount program.

Gidorick

tinythinker wrote: »

Well, start off at a 5% discount. After six months, have it go to 10%. After a year, have it go to 15%. If you stop your sub and then resub, you are reset back to 5%. Loyalty reward + discount program.

That's an awesome idea.