I will sub when the sub has more features. Right now, I'd rather buy crown packs. I don't care about the 10% bonuses. As I see it, the biggest draw of the sub is access to the DLC. Once there are 6 or so DLC packs the sub will be worth more than it is now.
Those that are subbed right now, and have been subbed since April have done so out of their desire to be a subbed member. For their $75 they've gotten 7500 crowns and a 20% bonus. To XP and gold. If someone spent $80 on two crown packs during this same period they would have gotten 11000 crowns. To me, the value of subs vs crowns is obvious, especially during this period when there are no DLC packs.
On Feb 6 (when I had like 3 months left on my sub) I posted this thread: http://forums.elderscrollsonline.com/en/discussion/150450/eso-subscription-benefits-suggestions/p1
In it I have a list of suggested features that would have retained my subscription. Some of the suggestions were built on other ideas I had posted but the ideas that could have implemented immediately were:
- 10% Public Crown Store discount: This would entice players to buy more as subscribers!
- Ownership of DLC as Loyalty Bonuses over time If DLC pack 1 costs $45 require players be subscribed for a TOTAL of 4 non-consecutive months to own this DLC. If DLC pack 2 costs $30, require players be subscribed for an additional 3 months (7) to own this DLC. The total cost of the months subscribed should be MORE than the cost of the DLC. Players shouldn't lose access to these owned DLC if they unsubscribe.
- Able to join up to 10 Guilds Players who subscribe should be able to join more guilds than those who do not. The additional guilds should be under the "subscriber guilds" and should be clear as to which the player will loose access to if they unsubscribe.
- +4 Additional Character slots Players should have access to an additional 4 character slots, which they loose access to if they unsubscribe.
- Priority queuing when entering game and zoning: Subscribers should be at the front of the line to get into the game and to move from one area to another.
- Access to a subscriber-exclusive area of the Crown Store. In a special subscriber-only area of the crown store players will still have to buy items with Crowns but the 10% Subscriber discount should NOT apply to these items. ALL players should be able to view the Subscriber Crown Store, but only Subscribers should be able to buy from it. Additionally, this could include the following 3 features.
- 1 month early access to all Costumes and Mounts: Giving a month's early access to Costumes and Mounts will do a lot to make subscriptions desirable. Subscribers who buy these items early will not get the 10% crown store discount.
- 5 day early access to all DLC expansions: Giving 5 days early access will entice players who feel like they must play the newest content right away won't be able to resist subscribing!
- Ability to purchase the Pledge of Mara: Only in the Subscriber Crown Store should the Pledge of Mara should be able to be purchased.
- Monthly Subscriber Treasure Maps: Each month, Subscribers should get at least 1 map (1 in each faction would be nice) that leads players to treasures. These treasures could include special subscriber items.