Maintenance for the week of January 12:
• [COMPLETE] ESO Store and Account System for maintenance – January 14, 9:00AM ET (14:00 UTC) - 12:00PM ET (17:00 UTC)
I think on the 4th try it finally sent a code. By then I'd given up and quit without checking. When I went back to try to use it, it wouldn't take it. But got another code.