Maintenance for the week of February 16:
• [IN PROGRESS] ESO Store and Account System for maintenance – February 19, 9:00AM EST (14:00 UTC) - 6:00PM EST (23:00 UTC)
I think on the 4th try it finally sent a code. By then I'd given up and quit without checking. When I went back to try to use it, it wouldn't take it. But got another code.