I have mixed feelings on this. As an individual I prefer to donate directly to charities I know are responsible and will use the money well rather than to a corporation where I have to hope they're going to pass on the majority of the money (which doesn't always happen) to a charity which is going to use it responsibly (which also is not guaranteed). In this case it also feels unnecessary because ZOS is owned by Microsoft and I'm pretty sure if they wanted to they could afford to donate money without having to crowd source it.

On the other hand I understand why charities do this, I've helped set up similar schemes for the charity I work for. It's a way of reaching new audiences - people who normally wouldn't donate to your cause and may not even know it exists will hear about the fundraiser or simply buy something because they want it and don't care where the money is going.

I do like the idea of everything coming back to the crown store (although I wonder if the game could handle loading it all at once, and if players would find it too confusing to find the things they want) but I think that's very unlikely and it's more likely they would pick an item or a few specific items to sell.

Such a shame they will remove this thread completely like they did with many others before.... Unfortunately the company's approach to this is... utter silence.