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Why are the coolest looking items in the store gated behind crown gems?

BlossomDead
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As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

Is our buck not worth that much any more?
Edited by BlossomDead on December 9, 2021 6:48PM
  • NotaDaedraWorshipper
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    Coolest is subjective.
    [Lie] Of course! I don't even worship Daedra!
  • spartaxoxo
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    Because nice stuff is in every obtain method, and that's one way to obtain those items
  • VaranisArano
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    Because ZOS knows that some people are willing to spend hundreds of £ on odds. Those people get tons of gems from their extra items, so to keep them spending hundreds of £ on odds with each new season, ZOS has these nice "gem exclusives" for them to spend gems on.

    And if some people buy crates to get gems to get the gem exclusives, well, that's just a nice bonus.

    It's all just monetization.
  • Mayrael
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    I understand monetizing a product but there is one thing I can't understand. I don't mind cosmetic items only available in crown crates.

    What I do mind is that there are no epic rewards in the game for even the hardest achievements or for long story lines, for defeating extremely difficult enemies, etc. There are none or so marginally few that they're not worth mentioning. It would be nice for new players starting out in ESO to see something cool and learn that you can get it if you play long enough/good enough, etc. It's an incentive to stay longer and once you achieve it, it's something to be proud of. It's a shame, it's a real shame, things like that used to set the mood for games.
    I'm done with this game because of ZOS pushing us into Vengeance, because they don't know how to fix Cyrodiil.
  • Lucozade85
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    To make you spend money.
  • Paulytnz
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    Mayrael wrote: »
    I understand monetizing a product but there is one thing I can't understand. I don't mind cosmetic items only available in crown crates.

    What I do mind is that there are no epic rewards in the game for even the hardest achievements or for long story lines, for defeating extremely difficult enemies, etc. There are none or so marginally few that they're not worth mentioning. It would be nice for new players starting out in ESO to see something cool and learn that you can get it if you play long enough/good enough, etc. It's an incentive to stay longer and once you achieve it, it's something to be proud of. It's a shame, it's a real shame, things like that used to set the mood for games.

    I agree. They need to do something with Achievements Points too. So maybe the answer lies there. They just need to think about it, plan it and DO it of course lol.

    Guildwars 2 did something of this nature after about a year or 2 if I recall correctly. They didn't have mounts in the game at that points so it was other stuff like titles/Clothing/Pets/and even their version of crowns.
  • Coatmagic
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    Because someone has to keep the lights on at ZoS.

    Happy Holidays & New Year to all of those keeping the lights on!
  • Vonkarolinas
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    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    They aren't. Endeavours exist.
  • AinSoph
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    Personally, I think that the superior/epic and sometimes maybe legendary rewards have the best stuff in it bc there are barely any mounts in it and mostly character cosmetics.
  • ArchangelIsraphel
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    I find the new trend of locking new costumes behind the 400 gem price rather concerning, as this is something that was not done in the past. It's something that I've seen happen in other games that eventually led customers to grow extremely frustrated with the fact that only recycled/recolored outfits ever made an appearance in the cash shop, while everything else was locked behind the gachapon/crate/lootbox system. Its not a good direction to head in, and I feel like the company is "balancing out" the minor financial "loss" caused by the endeavor system by monetizing more things. I also notice that we no longer receive a free pet through the reward calendar that has the appearance of the loot crate mounts, and that they seem to have done away with the matching pets all together. Its...worrysome, to say the least.
    PC l NA
    Legends never die
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    The scars collected all their lives
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    Oh, pick yourself up, 'cause
    Legends never die
  • Kiralyn2000
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    As said, because people will spend money on it. If they didn't, ZOS would stop (ditto for those stupid-expensive houses. If the first ones hadn't made money, they wouldn't have done more).


    Luckily, I think nearly all that stuff is ugly as sin, so I don't miss that I won't get them. 98% of skins are awful, the mounts look dumb, etc. I wouldn't buy them direct from the crown store, either.

    But that's subjective, and apparently a good number of people like them. /shrug
  • Chaos2088
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    Collect Endevours and when crates roll around can buy some things for free...
    @Chaos2088 PC EU Server | AD-PvP
  • Kwoung
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    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    You do realize there is an Endeavor system, and nothing is gated behind crown gems?
  • Noszet
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    Money.
  • DrSlaughtr
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    It's unfortunately the way they decided to fund the game. Yes there is ESO+, and they do a good job of making it attractive, but not every player subs. I know a lot who only sub to get new content then cancel.

    Personally I wish they went back to a mandatory sub and offered the cosmetics and utilities in the crown store for more reasonable amounts but that would almost certainly lead to less players.
    I drink and I stream things.
  • Mayrael
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    Kwoung wrote: »
    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    You do realize there is an Endeavor system, and nothing is gated behind crown gems?

    But do you realize that good in-game rewards are not mutually exclusive with a crown store? One likes apples and the other likes the gardener's daughter. There should be rewards in the game that give players incentive and purpose to the game. There are skins, personalities, why not costumes and mounts? Why not ornaments, etc.? I know dozens of players who decided to do some content just because of a personality or a skin. Let's give people an incentive to play, and when they catch the bug they will buy in the crown store with pleasure, not disgust (because they are forced to).
    I'm done with this game because of ZOS pushing us into Vengeance, because they don't know how to fix Cyrodiil.
  • Araneae6537
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    I love my Indriks and some of the outfits I’ve put together from in-game motifs and styles! I received several compliments on my necro rocking the Baron Zaudrus helm (best monster helm visual design ever!) and to complete her look, I got the Fang Lair Courser from the Crown store which was a direct purchase. :)

    So no, not all of the cool-looking stuff is locked in crates, although some of the crazy light shows may be. :tongue: Hopefully next year we’ll continue to see a variety of new and returning items available for Crowns (many of the costumes released in crates later become available for Crowns for a limited time too).
    Edited by Araneae6537 on December 11, 2021 12:45AM
  • VaranisArano
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    It's unfortunately the way they decided to fund the game. Yes there is ESO+, and they do a good job of making it attractive, but not every player subs. I know a lot who only sub to get new content then cancel.

    Personally I wish they went back to a mandatory sub and offered the cosmetics and utilities in the crown store for more reasonable amounts but that would almost certainly lead to less players.

    Mandatory subs went out the window when ESO became no longer PC only.
  • Nanfoodle
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    If people buying stupid cosmetic items gets me more content. I say enjoy looking cool, while I crack some heads.
  • Araneae6537
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    Kwoung wrote: »
    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    You do realize there is an Endeavor system, and nothing is gated behind crown gems?

    [snip]

    There’s no reason to be insulting! :) If you want everything, of course you can’t get it all with seals of endeavor but for someone like me, who often wants only a small item or two from a particular crate system, it works quite well.

    I’m not a fan of how the Crown crate system works, being stuck with items you don’t want instead of being able to trade, etc. so that’s why I only buy when I like most of the rewards. Since I am picky and so that is not often, the endeavor system relieves the frustration of when I only like one reward and otherwise had no way of getting it.

    [edited to remove quote]
    Edited by ZOS_Icy on December 12, 2021 2:47PM
  • blkjag
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    Money
  • bmnoble
    bmnoble
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    To make them money.
  • Kwoung
    Kwoung
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    daim wrote: »
    Kwoung wrote: »
    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    You do realize there is an Endeavor system, and nothing is gated behind crown gems?

    [snip]

    The fact remains, you can buy ANY crate item with endeavors, regardless of how you feel about it, so the entire premise of this thread is invalid.

    I very rarely buy crates, I do however make a point to watch every twitch stream that gives one, so between that and the few crates I have bought or been gifted over the years, I have a grand total of about 900 gems now... from years of play. So quite honestly, I do not feel the endeavor system is slower at all. But then again, I don't jones over crate mounts / items and need them "right now" if I see one I want, will just wait until I collect some more gems or endeavors and grab it when it comes around next time.

    There is literally nothing the crown crates offer that enhances my gameplay, other than the occasional outfit to help cover up my mismatched collection of armor, due to my inability to use motifs and desire to not have a guild tabard hanging over my outfit..

    [edited to remove quote]
    Edited by ZOS_Icy on December 12, 2021 2:50PM
  • ZOS_Icy
    ZOS_Icy
    mod
    Greetings,

    As we've removed a few comments that were baiting and bashing, this is a friendly reminder that comments need to adhere to our Community Rules to avoid thread derailment.
    • Bashing and Slanderous Comments: We do not permit the bashing of individuals (including ZeniMax employees), groups, or other companies on our forums. We believe that doing so is neither constructive nor in spirit of our game and community.
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  • BlossomDead
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    Kwoung wrote: »
    daim wrote: »
    Kwoung wrote: »
    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    You do realize there is an Endeavor system, and nothing is gated behind crown gems?

    [snip]

    The fact remains, you can buy ANY crate item with endeavors, regardless of how you feel about it, so the entire premise of this thread is invalid.

    I very rarely buy crates, I do however make a point to watch every twitch stream that gives one, so between that and the few crates I have bought or been gifted over the years, I have a grand total of about 900 gems now... from years of play. So quite honestly, I do not feel the endeavor system is slower at all. But then again, I don't jones over crate mounts / items and need them "right now" if I see one I want, will just wait until I collect some more gems or endeavors and grab it when it comes around next time.

    There is literally nothing the crown crates offer that enhances my gameplay, other than the occasional outfit to help cover up my mismatched collection of armor, due to my inability to use motifs and desire to not have a guild tabard hanging over my outfit..

    [edited to remove quote]

    The premise of the topic is wanting to buy items directly, not through an intermediary system. You only seem to be talking about the latter, albeit a different one. When you go to a shop to buy potatoes, do you usually buy a crown crate with an abysmal chance of getting potatoes or spend let's say... one year saving up additional currency to afford a pound of said potatoes in the hope that by the time you saved enough they will be available in the store?

    Of course you can live without potatoes, however, when you really want potatoes and are willing to pay money directly to get them, would you still prefer the crown crates route for an average of a few hundred dollars a pound, way above market average price?
    Edited by BlossomDead on December 13, 2021 7:10PM
  • Vaoh
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    Because this system is making them lots of money. FYI, the *per crate* drop rate of an Apex tier item is 2%, while for Radiant Apex it is 0.25%.

    Most of ESO’s cash flow is probably funneled through these crates.
  • Oreyn_Bearclaw
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    Are you looking for an answer other than Money?
  • NordSwordnBoard
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    Kwoung wrote: »
    daim wrote: »
    Kwoung wrote: »
    As the titles says why are some of the best looking skins, pets, mounts gated behind crown gems which you only get by buying crown crates in the first place?

    This makes these items way too expensive for what they really are. I would have loved to have been able to purchase a couple of mounts and skins directly without spending hundreds of £ on odds that are rather stacked against me.

    Is our buck not worth that much any more?

    You do realize there is an Endeavor system, and nothing is gated behind crown gems?

    [snip]

    The fact remains, you can buy ANY crate item with endeavors, regardless of how you feel about it, so the entire premise of this thread is invalid.

    I very rarely buy crates, I do however make a point to watch every twitch stream that gives one, so between that and the few crates I have bought or been gifted over the years, I have a grand total of about 900 gems now... from years of play. So quite honestly, I do not feel the endeavor system is slower at all. But then again, I don't jones over crate mounts / items and need them "right now" if I see one I want, will just wait until I collect some more gems or endeavors and grab it when it comes around next time.

    There is literally nothing the crown crates offer that enhances my gameplay, other than the occasional outfit to help cover up my mismatched collection of armor, due to my inability to use motifs and desire to not have a guild tabard hanging over my outfit..

    [edited to remove quote]

    The premise of the topic is wanting to buy items directly, not through an intermediary system. You only seem to be talking about the latter, albeit a different one. When you go to a shop to buy potatoes, do you usually buy a crown crate with an abysmal chance of getting potatoes or spend let's say... one year saving up additional currency to afford a pound of said potatoes in the hope that by the time you saved enough they will be available in the store?

    Of course you can live without potatoes, however, when you really want potatoes and are willing to pay money directly to get them, would you still prefer the crown crates route for an average of a few hundred dollars for a pound, way above market average price?

    I would if I was selling potatoes, and some fools couldn't resist overpaying to have them even though they didn't need them. I remember the DroMathra Senche mount came out priced at about $50, direct purchase. They will definitely make more money from you gambling for that mount. The "luck" creates a sense of exclusivity - not only must you save up money, you must be really lucky too. "Not everybody can have this"

    Why? They do this because enough of the community is a willing participant to keep them raking in money. Break that cycle and you will get your direct purchases, but don't hold your breath.
    Fear is the Mindkiller
  • BlossomDead
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    Also I'd like to add that lately I'm playing mostly PVP (Cyrodiil) where skills don't trigger, swapping skill bars in fights is most of the time impossible, sometimes you walk through enemies without being hit or without being able to hit due to high ping, my mounts randomly stop being able to sprint, I get killed before I can react during de-syncs, dmg vs def vs heal vs block seems to be very unbalanced, etc.

    A lot of the time I have the same experience in PVE too lately.

    I don't see anything in the quality of the game to warrant such high prices in the store.

    That is on top of an ESO+ subscription, collectors edition purchases for new launches and various crown store purchases.
    Edited by BlossomDead on December 13, 2021 7:44PM
  • francesinhalover
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    hairstyles.
    They should be available in the crown store. Always, with new ones coming regularly.

    And appearance change should be free.
    ALWAYS

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