Im a guy and have a fairly mix roaster of characters in terms of males and females. For me it's more of an rp thing with character backstory. Character appearance also plays a factor. I'm not a fan of how male orc, female khajiit and male woodelves look so if I pick one of those races I pick the other option.
I play a female character in ESO because I'm female in real life. Though I got a mix of male and female characters. Armor typically looks better on male characters.
We Fight For Cyrodiil.
We fight for The Daggerfall Covenant.
We fight for The Aldmeri Dominion.
We fight for The Ebonheart Pact.
We fight for Tamriel!