Dottzgaming wrote: »

Going to copy paste my response from another thread on this topic.

I've been saying this for months because it's just so true. The game is at a point where i feel a huge portion of the player base would not care at all if we skipped a content DLC and had a patch that focused on bug fixes and performance.

The marketing team at ZoS (or whoever) seems so focused on short term gain instead of longevity, and i dont understand why. unfortunately, i get the same response from some players when i say that they need to take a quarter off and work on the infrastructure.

"Oh WeLl DoTtZ a BuG anD PeRfOrMaNcE PaTcH DoEsNt MaKe ThEm MoNey." That's just blatantly false.

By having a game that runs smoother with less bugs and less lag, your players are more likely to play the game longer term. The goal of ZoS's entire business model here is to keep players playing. The more they play, the more likely they are to buy ESO plus, crowns, future DLCs and chapters, etc. If people are quitting because of performance, you now lost that customer and you can no longer make money from them.

You wont make money instantly with a bug fix patch - although i argue a lot of old players may return but i digress - but you are investing in your long term profits. Since you will have significantly better customer retention, you will in turn be increasing the likelihood that that customer will spend money long term.

No matter how fun a game is, players can only tolerate so many performance bugs and issues before they reach a breaking point.