Playing in the cyrro is a long time getting more boring.
Farm ap is a very interesting goal at first, but with time they are accumulating more and more, there is no sense to farm anymore, but what remains?
Gather a small group of people and try to split a part of the zerg that would be at least some sort of fan of pvp.
The last time that it was really interesting to play was the time during the 4 Year Anniversary Event, when we waited for people on quests and did not let them do it, it was really fun, it made sense.
Even BG very quickly turn into a routine with stuffed points for the rank.
We need more motivation and fun in pvp ^_^.