Agree, just had this same conversation on PS4 the other day. There was a gold seller spamming in zone chat, like waaay spamming much more than I've ever seen, the message was taking up the whole damn text box and no legit player messages were getting seen. Instead of simply being able to highlight the dudes name and reporting him, I had to write down the name, then open my options menu and go to help->customer service, and then type in the guys name. It's a pain. I know if ZOS enabled a report function directly from the chat log it would probably be somewhat abused, but let ZOS deal with that on their end. I don't know how your block list works on Xbox, but we are only allowed to block a certain number of people on PS4 and we should not have to waste a slot on gold sellers in order to make the spam go away.