I have seen a lot of people very upset about the crate system brought in to ESO. I posted the below message in response to someone who was upset about the crates. With the idea of a healthy conversation please let me know where you stand and if I have any incorrect information......
I haven't bought any crates yet(n probably wont) but I have no problem with other players are doing it if they aren't getting anything that will give them an in game edge. If you want a mount or pet or w.e bad enough to buy a ton of crates knowing there's no guarantee it will drop that's on you. That has no effect on me. Now if some people got gear upgrades better then what I could earn then yeah I would have a problem with it.
Also most games that invoke this type of thing and fail as an MMO is bc they were gonna fail anyway. I don't know of any game that let you "gamble" on appearance upgrades and failed bc of that specifically.
If ZOS makes more money bc people want to gamble on things that do not give competitive advantage then that can only help me as a player of ESO as they will have more money to further develop the game. I am not saying they will use it for such but I surely don't see it as a negative.
Everyone is entitled to their opinion but this is mine.