1. Money comes from customers (Ur stockholders don't pull pennys out of their [bleep] to invest in your business when u cant make them money)
2. Happy customers = paying customers = steady revenue, if not, you're always going to be at a mad rush to acquire new customers faster then the old ones are leaving.. Sound familiar? (hint: the current rate of DLC release of ESO). No MMO has ever had this much pressure to churn out new content at this pace. Its definitely not sustainable. Their business model literally is enticing new customers who will last for at most 1 or 2 DLCs and then get some more when these people leave. They don't seem to give a flying hoot about the people who have already bought their game. How does that make you feel?
3. Unhappy customers = bad publicity; you might think one or 2 letters raging at your hr department might be a non-issue but keep up ur trash and you will see thousands of negative reviews plastered on magazines/ratings etc and the stockholders you value ever so highly will turn tail and dump your stocks right in the bin where it belongs.
Extra trivia:
a)Google, Apple, Fed Ex, Amazon & Marriott. Guess what these giants all have in common?
Yep you guessed it, they are consistently rated by their CUSTOMERS and even employees as having the best relations and support on glassdoor, forbes, 24/7 Wall Street etc.
b)Wal-mart, AT&T, Verizon & Wells Fargo. Yep you probably guessed it again, these guys have the worst relations.
Wanna take a guess at which group of companies are doing better? a or b? So take your nonsense about how customers don't matter and shove it back up your [bleep] where it came from.
Yes you need to satisfy your stockholders but it should never come at the cost of your customers satisfaction. Any business that takes its customers for granted will end up being unsustainable.
Yeah, burger joints aren't going to change their lettuce from iceberg to Romaine, but you sure as hell bet they're going to replace your burger if you find the meat has gone bad. Essentially, with ESO and its game breaking bugs, this is the analogy you want to be using. Its like you ordered a burger, it got served cool with soggy vegetables. You try telling the waiter your food has gone bad but the waiter shoves the menu into your face and asks you to buy dessert. One might ask what game breaking bugs? PvP lag, racial passives not working, multiple mundus stones etc etc, I can go on and on. Some of these bugs have been around for years and more to come. Yet they keep slapping DLC after DLC asking us to buy desserts. We aren't a bunch of snobs asking for Romaine lettuce instead of iceberg here. We'r asking them to give us the damn cheeseburger we ordered instead of the one week old microwaved frozen burger they're slapping on our tray. Just go watch a single episode of "kitchen nightmares" and even though its probably staged and exaggerated, you'll see the point im trying to make.
WalkingLegacy wrote: »Basic lesson for OP.
One unhappy customer turns into ten lost customers.
Tell that to Wal-mart, Mcdonalds, AT&T, Time Warner Cable, or pretty much any big corp.
There will always be a supply of ready-made customers looking to replace those who left.
WalkingLegacy wrote: »WalkingLegacy wrote: »Basic lesson for OP.
One unhappy customer turns into ten lost customers.
Tell that to Wal-mart, Mcdonalds, AT&T, Time Warner Cable, or pretty much any big corp.
There will always be a supply of ready-made customers looking to replace those who left.
Walmart is a necessary evil. Phone companies were once necessary evil. Cable is a monopoly. If you eat mcdonalds, youre doing life wrong anyways. All bad comparisons.
MMOs are a service and services and retail the general consensus is: "one uhappy customer turns into ten lost customers"
WalkingLegacy wrote: »WalkingLegacy wrote: »Basic lesson for OP.
One unhappy customer turns into ten lost customers.
Tell that to Wal-mart, Mcdonalds, AT&T, Time Warner Cable, or pretty much any big corp.
There will always be a supply of ready-made customers looking to replace those who left.
Walmart is a necessary evil. Phone companies were once necessary evil. Cable is a monopoly. If you eat mcdonalds, youre doing life wrong anyways. All bad comparisons.
MMOs are a service and services and retail the general consensus is: "one uhappy customer turns into ten lost customers"
with facebook in place it could even be worse - one unhappy customer could cause thousands of followers/friends to not use the service.
WalkingLegacy wrote: »WalkingLegacy wrote: »WalkingLegacy wrote: »Basic lesson for OP.
One unhappy customer turns into ten lost customers.
Tell that to Wal-mart, Mcdonalds, AT&T, Time Warner Cable, or pretty much any big corp.
There will always be a supply of ready-made customers looking to replace those who left.
Walmart is a necessary evil. Phone companies were once necessary evil. Cable is a monopoly. If you eat mcdonalds, youre doing life wrong anyways. All bad comparisons.
MMOs are a service and services and retail the general consensus is: "one uhappy customer turns into ten lost customers"
with facebook in place it could even be worse - one unhappy customer could cause thousands of followers/friends to not use the service.
We agree on something Lysette!
High five!
Mean? lol Venting? lmaoNot trying to be mean, but if you think you throw "basic lessons" and all of a sudden there will be fewer of those, then you're a fool as well. I'm not even questioning the contents of your lesson (that's been handled nicely by ... ), just that it simply doesn't matter. Hope venting it out helped, though.
WalkingLegacy wrote: »WalkingLegacy wrote: »Basic lesson for OP.
One unhappy customer turns into ten lost customers.
Tell that to Wal-mart, Mcdonalds, AT&T, Time Warner Cable, or pretty much any big corp.
There will always be a supply of ready-made customers looking to replace those who left.
Walmart is a necessary evil. Phone companies were once necessary evil. Cable is a monopoly. If you eat mcdonalds, youre doing life wrong anyways. All bad comparisons.
MMOs are a service and services and retail the general consensus is: "one uhappy customer turns into ten lost customers"
with facebook in place it could even be worse - one unhappy customer could cause thousands of followers/friends to not use the service.
Calippe_Hac wrote: »Perhaps it is time for
Calippe_Hac wrote: »Perhaps it is time for
FTC, Consumer protection agencies should do this for you.
Related but not:
http://www.pcgamesn.com/german-consumer-protection-group-will-take-valve-court-over-steam-eula-if-company-doesn-t-respond-cease-and-desist-order
German consumer group took Valve to court over their TOS that gave consumers two options "comply or be locked out of your games". EU determined, that steam games were eligible for resale as the Union determined video games were products, thus subject to the same resell rights as other products.
FLuFFyxMuFFiN wrote: »ThatGuyCameron wrote: »I've been here for 2 months and I'm tired of these bugs im quitin
Can I have your stuff?
scorpiodog wrote: »@Vangy
What is stupid is if someone gets angry, hostile and aggressive towards people having a discussion in a discussion forum.
My game works fine and the way I want it to. There are a few minor glitches, but no big deal for me.
scorpiodog wrote: »Mean? lol Venting? lmaoNot trying to be mean, but if you think you throw "basic lessons" and all of a sudden there will be fewer of those, then you're a fool as well. I'm not even questioning the contents of your lesson (that's been handled nicely by ... ), just that it simply doesn't matter. Hope venting it out helped, though.
No, I'm just expressing a point of view. Some people agree and others disagree.
If anyone is bent out of shape about an opinion that's on them.
scorpiodog wrote: »I see so many absurd comments on this forum and in Youtube videos I feel the need for a basic lesson in the realities of Business:
People invest in a business to make money. Yes, it would be nice if any company actually cared more about their customers than their bottom line, but that just isn't going to happen. Whole Foods, WallMart, Blizzard, Wizzards of the Coast - they all operate with shareholders as their first, second, and third priority. At best they try to PRETEND they care about you more than their bottom line, but they don't. If you can' accept that you have a very disappointing future ahead of you. Heck, even Greenpeace is more concerned about revenues than actually solving environmental problems and they aren't even a for-profit organization. Try telling Greenpeace how they can improve and see how far you get, lmao.
Every Cost and Risk must be assessed for expected gain "It would be cool if" is not a reason to expend R&D. If you want a company to change something, you have to explain how that up-front expenditure will turn a profit.
Purchasing a product does not give you any "say" Try writing a strongly worded letter to any fast food joint that you are a customer and as such, you suggest they use romaine lettuce instead of iceberg lettuce. There is no question that romaine makes a tastier burger - no question at all, but that doesn't mean they will do what you say just because you bought a few burgers there. Pick any other company and any other product and it is the same - just because you purchase a product does not mean you have ANY say in management decisions, marketing, right to protest on their property against them, or whatever.
Freedom of speech is a right, but so is refusal of service Frankly if someone comes to my place of business IRL and starts loudly complaining I show them the door. If they have legitimate concerns and bring them up in a mature way, I deal with them. But if they start getting an attitude or think I owe them anything they can bring their unprofitable problems to my competitors and good riddance. You are customers, not members of a cooperative.
Old customers are not more profitable than new customersWith ESO I would say the opposite is true. They have already made a product they can sell to new customers, but for older customers they have to incur new costs. The least profitable customers are those that play the most, and the most profitable are the casual players. In addition to using CPU processing time and bandwidth, high usage players demand more new content sooner, post uninformed BS rant videos to youtube and forums, and often ruin the experience for new customers. Personally if it were my business I'd try to get rid of you at all costs. Again - bring your unprofitable problems to the competition and good riddance.
If you could do it better, you would have alreadyThere may be a few ESO customers who can put together million-dollar deals and convince investors to put money into a "cool idea" for a video game, but more than likely if they cold they would have already and we would be playing your game. That means that in all likelihood your "cool idea" is only that - cool - but not profitable or technically workable.
The customer is always right Hahahahahahaha - HA! If you actually believe companies when they tell you this, well ... let's just say I never want to eat in a restaurant with you. You probably don't realize the crimes against humanity that are being inflicted upon your seven-course meal when you send your soup back for being too hot.
Now, nothing in this post is meant to say that legitimate concerns and problems are not valid reasons to complain - submit a ticket and it will either be solved or it won't and then you can make a decision to leave or to stay. I'm just tired of seeing so much MMO VETERAN CRYBABY talk. If you are going to leave because your every whim isn't catered to - then leave. Nobody probably cares because you are a problem customer and worst sin of all, unprofitable. Stop blowing through a year's worth of good RPG content in less than a week and then complaining no one is making content to meet your special snowflake needs. And stop talking about you were here "from the beginning". Yeah, and I played Daggerfall in the 1990s - no one cares if you started ESO in 2014 or how many thousands of hours you've played since then. Right now you're not helping.
The point is, you are not wrong.
But if ZoS thinks about businesses like you think then it's totally doomed, and I'm not surprised that this is one of the worst launching mmos ever (talking about big scale and big name mmos) since this will lead to their failure or just live with a broken half game for years.
On top of that you told this was a business lesson, and this is not, it's a bad business lesson, really bad, not wrong but a lesson for a 4-5 years lifespan business that just wants to make some quick money then screw everything up
scorpiodog wrote: »I see so many absurd comments on this forum and in Youtube videos I feel the need for a basic lesson in the realities of Business:b]People invest in a business to make money.[/b] Yes, it would be nice if any company actually cared more about their customers than their bottom line, but that just isn't going to happen. Whole Fo ods, WallMart, Blizzard, Wizzards of the Coast - they all operate with shareholders as their first, second, and third priority. At best they try to PRETEND they care about you more than their bottom line, but they don't. If you can' accept that you have a very disappointing future ahead of you. Heck, even Greenpeace is more concerned about revenues than actually solving environmental problems and they aren't even a for-profit organization. Try telling Greenpeace how they can improve and see how far you get, lmao.
Every Cost and Risk must be assessed for expected gain "It would be cool if" is not a reason to expend R&D. If you want a company to change something, you have to explain how that up-front expenditure will turn a profit.
Purchasing a product does not give you any "say" Try writing a strongly worded letter to any fast food joint that you are a customer and as such, you suggest they use romaine lettuce instead of iceberg lettuce. There is no question that romaine makes a tastier burger - no question at all, but that doesn't mean they will do what you say just because you bought a few burgers there. Pick any other company and any other product and it is the same - just because you purchase a product does not mean you have ANY say in management decisions, marketing, right to protest on their property against them, or whatever.
Freedom of speech is a right, but so is refusal of service Frankly if someone comes to my place of business IRL and starts loudly complaining I show them the door. If they have legitimate concerns and bring them up in a mature way, I deal with them. But if they start getting an attitude or think I owe them anything they can bring their unprofitable problems to my competitors and good riddance. You are customers, not members of a cooperative.
Old customers are not more profitable than new customersWith ESO I would say the opposite is true. They have already made a product they can sell to new customers, but for older customers they have to incur new costs. The least profitable customers are those that play the most, and the most profitable are the casual players. In addition to using CPU processing time and bandwidth, high usage players demand more new content sooner, post uninformed BS rant videos to youtube and forums, and often ruin the experience for new customers. Personally if it were my business I'd try to get rid of you at all costs. Again - bring your unprofitable problems to the competition and good riddance.
If you could do it better, you would have alreadyThere may be a few ESO customers who can put together million-dollar deals and convince investors to put money into a "cool idea" for a video game, but more than likely if they cold they would have already and we would be playing your game. That means that in all likelihood your "cool idea" is only that - cool - but not profitable or technically workable.
The customer is always right Hahahahahahaha - HA! If you actually believe companies when they tell you this, well ... let's just say I never want to eat in a restaurant with you. You probably don't realize the crimes against humanity that are being inflicted upon your seven-course meal when you send your soup back for being too hot.
Now, nothing in this post is meant to say that legitimate concerns and problems are not valid reasons to complain - submit a ticket and it will either be solved or it won't and then you can make a decision to leave or to stay. I'm just tired of seeing so much MMO VETERAN CRYBABY talk. If you are going to leave because your every whim isn't catered to - then leave. Nobody probably cares because you are a problem customer and worst sin of all, unprofitable. Stop blowing through a year's worth of good RPG content in less than a week and then complaining no one is making content to meet your special snowflake needs. And stop talking about you were here "from the beginning". Yeah, and I played Daggerfall in the 1990s - no one cares if you started ESO in 2014 or how many thousands of hours you've played since then. Right now you're not helping.
Thread starter needs to put economy books on the shelf and grab Dale Carnegie most famous book. It's probably impossible to be successful in any bussiness with an attitude like this...
scorpiodog wrote: »
The point is, you are not wrong.
But if ZoS thinks about businesses like you think then it's totally doomed, and I'm not surprised that this is one of the worst launching mmos ever (talking about big scale and big name mmos) since this will lead to their failure or just live with a broken half game for years.
On top of that you told this was a business lesson, and this is not, it's a bad business lesson, really bad, not wrong but a lesson for a 4-5 years lifespan business that just wants to make some quick money then screw everything up
I hope you are right and that business model is doomed. I'm cynical about it though because over the past decade I've just seen so many companies (non-gaming) charging subscriptions and giving you a cheaper product and worse service. I would look forward to a time when the economy isn't fueled by cheap low-quality products and services - but I just see the majority of people chasing after the next "latest and greatest", consuming it as fast as possible, not finding it satisfying, then moving on to the next product that is launched before it is ready. I'm not saying this is what happened in gaming (maybe it has maybe not), but I see it in non-gaming companies everywhere.
scorpiodog wrote: »The customer is always right Hahahahahahaha - HA! If you actually believe companies when they tell you this, well ... let's just say I never want to eat in a restaurant with you. You probably don't realize the crimes against humanity that are being inflicted upon your seven-course meal when you send your soup back for being too hot.
scorpiodog wrote: »I see so many absurd comments on this forum and in Youtube videos I feel the need for a basic lesson in the realities of Business:
People invest in a business to make money. Yes, it would be nice if any company actually cared more about their customers than their bottom line, but that just isn't going to happen. Whole Foods, WallMart, Blizzard, Wizzards of the Coast - they all operate with shareholders as their first, second, and third priority. At best they try to PRETEND they care about you more than their bottom line, but they don't. If you can' accept that you have a very disappointing future ahead of you. Heck, even Greenpeace is more concerned about revenues than actually solving environmental problems and they aren't even a for-profit organization. Try telling Greenpeace how they can improve and see how far you get, lmao.
Every Cost and Risk must be assessed for expected gain "It would be cool if" is not a reason to expend R&D. If you want a company to change something, you have to explain how that up-front expenditure will turn a profit.
Purchasing a product does not give you any "say" Try writing a strongly worded letter to any fast food joint that you are a customer and as such, you suggest they use romaine lettuce instead of iceberg lettuce. There is no question that romaine makes a tastier burger - no question at all, but that doesn't mean they will do what you say just because you bought a few burgers there. Pick any other company and any other product and it is the same - just because you purchase a product does not mean you have ANY say in management decisions, marketing, right to protest on their property against them, or whatever.
Freedom of speech is a right, but so is refusal of service Frankly if someone comes to my place of business IRL and starts loudly complaining I show them the door. If they have legitimate concerns and bring them up in a mature way, I deal with them. But if they start getting an attitude or think I owe them anything they can bring their unprofitable problems to my competitors and good riddance. You are customers, not members of a cooperative.
Old customers are not more profitable than new customersWith ESO I would say the opposite is true. They have already made a product they can sell to new customers, but for older customers they have to incur new costs. The least profitable customers are those that play the most, and the most profitable are the casual players. In addition to using CPU processing time and bandwidth, high usage players demand more new content sooner, post uninformed BS rant videos to youtube and forums, and often ruin the experience for new customers. Personally if it were my business I'd try to get rid of you at all costs. Again - bring your unprofitable problems to the competition and good riddance.
If you could do it better, you would have alreadyThere may be a few ESO customers who can put together million-dollar deals and convince investors to put money into a "cool idea" for a video game, but more than likely if they cold they would have already and we would be playing your game. That means that in all likelihood your "cool idea" is only that - cool - but not profitable or technically workable.
The customer is always right Hahahahahahaha - HA! If you actually believe companies when they tell you this, well ... let's just say I never want to eat in a restaurant with you. You probably don't realize the crimes against humanity that are being inflicted upon your seven-course meal when you send your soup back for being too hot.
Now, nothing in this post is meant to say that legitimate concerns and problems are not valid reasons to complain - submit a ticket and it will either be solved or it won't and then you can make a decision to leave or to stay. I'm just tired of seeing so much MMO VETERAN CRYBABY talk. If you are going to leave because your every whim isn't catered to - then leave. Nobody probably cares because you are a problem customer and worst sin of all, unprofitable. Stop blowing through a year's worth of good RPG content in less than a week and then complaining no one is making content to meet your special snowflake needs. And stop talking about you were here "from the beginning". Yeah, and I played Daggerfall in the 1990s - no one cares if you started ESO in 2014 or how many thousands of hours you've played since then. Right now you're not helping.