B2P does not exist, ESO is just trying to get away from the F2P tag... A TRUE B2P option WOULD NOT HAVE a store for anything, buying the box would be all you need to play.

In all the F2P games you need to "buy" expansions with real money.

Yes the "core game" needs to be bought first, but that is the same as buying an expansion pack to start, your $30/$40 bought you the game then its "Free to Play".

When new stuff comes out you can pay a sub and get the expansions (paid) or you can play for free and not get the expansions but you can play everything else for free, you want to play an expansion you pay "crowns" and can buy an expansion to play.

With crowns you can buy potions, exp bonus, mounts, and vanity items. If you have a sub you can by with crowns potions, exp bonus, mounts, and vanity items.

I guess the point is I dont see an advantage of paying for a subscription if you only get 1500 "extra" crowns a month and 10% bonus exp and coin (P2W anyone) if I can just buy the crowns when I need them. make the game a true B2P and remove the subscriptions and the "advantages"

As I posted before this is the same as LoTRO when they went to a "F2P model" the only difference was that the core game was free like a demo... The items could not be traded (like ESO) and the "points" could not be traded. As I have stated before this LoTRO system worked for a while, but what happens is that the box sales drop out and the money is made via the "crown store" and buying expansions (that come out more often, but bad content to sell more) The store will get more and more vanity items, more colors, more shiny and more exp bonus.