Hello! The Elder Scrolls Online is an amazing game. I've just hit VR3 on my Khajiit Dragon Knight, and decided to start doing things differently to keep things fresh. Before, I would just play quest to quest, trying to level up.
I've been playing PVP a lot lately, with my guild (Royal Aldmeri Guard) playing a huge role in the Dominion's victory at the Celarus campaign. I've also been farming mats, and trying to earn as much gold as possible as a change of pace.
In the experience I have, guild stores don't work out very well. Seems like most players just dump awful items there, for way more than they are worth, and forget about it. I haven't played WoW, as ESO is my first MMO, but I hear the Auction House was a fantastic way to earn gold, buy items and mats, and sell what you don't need.
Here's to hoping ESO gets an Auction House! To even continue with the "Us vs Them" feel, they can even make it so only alliance members can buy/sell from each other. Or not, just a thought though. I like the idea of the Auction House.