I know its a forum poll and doesn't mean anything really... but I am seriously surprised at how much the numbers don't line up with ZOS's focuses. I would have thought that dungeons would have accounted for much more and PVP way less than what is showing. No surprise to see housing at the top though. I guess all those folks doing dungeons are there for the rewards, but aren't really enjoying it as much as they enjoy other activities.
I am happy to see PvP get some love but I think this is a result of the way the poll was set up over anything else. PvP isn't split up with choices... some options might have been dueling, large battles in Cyro, small stealth teams in Cyro, Battlegrounds, noCp PvP, Imperial City. Grouping all the PvP choices together not only groups all the "average" players who like PvP best together but is something end game PvP'ers might choose as well.
OP, you seem to mean well but the whole idea of there being an "us" is maybe a little flawed. I will use myself as an example. I like the harder content but also enjoy many of the options listed. I have 2 - 3 play sessions a week and consider myself an average player compared to streamers, content creators, and raiders who are score pushing. I think it is incorrect to assume people are either new players, average, or advanced folks who only enjoy the most difficult content. The reality is way more nuanced.