Free Deadlands DLC

James-Wayne

They are super excited to share something new we all get... Free Deadlands!! Oh that old chestnut again... But I've been ESO Plus since day 1, why do I care... what's in it for me? Nothing.

Just bring back the monthly sub rewards, I'd love some long term sub rewards for my loyalty.

Zephiran23

Have they just tanked possible sales of any Deadlands CE?

Underwhelmed by the news this morning. Missed the Murkmire giveaway since I was on holidays for the 1st couple of weeks of that month. The previous houses and the in game reward boxes previously were good (and which we are getting this time), this is meh.

Disturbed_One

I feel like I'm listening to the arguments over paying off people's student loans...

"But I had to pay for mine" so it's unfair that anybody else gets theirs forgiven.

If/when you no longer have ESO+ you'll still have access to the DLC.

Gambino108

trackdemon5512 wrote: »

Gambino108 wrote: »

It's a pretty obvious strategy. Blackwood 60% off and next DLC chapter is free with purchase.

No offer like this has existed before and it coincides with the release of a competitive MMO.

This is why competition is king for consumers. All the ESO main streamers are playing New World and the game is flavour of the month - whether it lasts is questionable.

But ZOS are just reacting to market competition. They know that if they can leech off a percentage of the ESO migrants to New World and tempt them back with a free DLC, than its a worthwhile short term monetary loss.

Late summer every single year that I’ve played:

Summerfall Event - Summerset Chapter 50% off and free pet, mount, and a notable home for owners

Dragon Rise Event - Elsweyr Chapter 50% off, double drops and double gold (first time ever) plus unique rewards including styles, tables, pets, combat dummies, and costumes

Lost Treasures of Skyrim - Chapter 50% off and free pet, costume, and 600 inventory home for players. Plus style pages and rewards for owners

Murkmire - free for collecting 21 daily rewards during November 2018

Every zone DLC typically goes on sale a month or two after release.

Yeh but an entire free DLC chapter? I honestly can't remember ever there being a free DLC on the base of buying a previous chapter.

It coincides a month after the release of a new competitive MMO? Yeh it makes sense. That's just business - you would expect SOMETHING from ZOS over the next few months to stir the pot at least. I'm surprised they've not used this time to release a new class or skill line and really give the ESO leavers something to think about. It's not like new competitive MMO games are annual. Lucky to have 2 or 3 a decade.

trackdemon5512

Gambino108 wrote: »

trackdemon5512 wrote: »

Gambino108 wrote: »

It's a pretty obvious strategy. Blackwood 60% off and next DLC chapter is free with purchase.

No offer like this has existed before and it coincides with the release of a competitive MMO.

This is why competition is king for consumers. All the ESO main streamers are playing New World and the game is flavour of the month - whether it lasts is questionable.

But ZOS are just reacting to market competition. They know that if they can leech off a percentage of the ESO migrants to New World and tempt them back with a free DLC, than its a worthwhile short term monetary loss.

Late summer every single year that I’ve played:

Summerfall Event - Summerset Chapter 50% off and free pet, mount, and a notable home for owners

Dragon Rise Event - Elsweyr Chapter 50% off, double drops and double gold (first time ever) plus unique rewards including styles, tables, pets, combat dummies, and costumes

Lost Treasures of Skyrim - Chapter 50% off and free pet, costume, and 600 inventory home for players. Plus style pages and rewards for owners

Murkmire - free for collecting 21 daily rewards during November 2018

Every zone DLC typically goes on sale a month or two after release.

Yeh but an entire free DLC chapter? I honestly can't remember ever there being a free DLC on the base of buying a previous chapter.

It coincides a month after the release of a new competitive MMO? Yeh it makes sense. That's just business - you would expect SOMETHING from ZOS over the next few months to stir the pot at least. I'm surprised they've not used this time to release a new class or skill line and really give the ESO leavers something to think about. It's not like new competitive MMO games are annual. Lucky to have 2 or 3 a decade.

Murkmire was a free DLC Chapter basically immediately upon release. As long as ANY player logged in 21 days for November 2018 those players got Murkmire for free. It set a precedent that has not been repeated till now. In terms of engagement Murkmire was a better deal. Oh and that year you also got Summerfall and the free Psijic Villa for owning the Summerset DLC.

jedtb16_ESO

why do people complain about free stuff?

Gambino108

trackdemon5512 wrote: »

Murkmire was a free DLC Chapter basically immediately upon release. As long as ANY player logged in 21 days for November 2018 those players got Murkmire for free. It set a precedent that has not been repeated till now. In terms of engagement Murkmire was a better deal. Oh and that year you also got Summerfall and the free Psijic Villa for owning the Summerset DLC.

Then I happily stand corrected!

But now i'm annoyed cos i'm pretty sure I paid for Murkmire!! I'm ES0+ past 6 years so no idea how I missed the free Murkmire chapter!!

trackdemon5512

Sheezabeast wrote: »

trackdemon5512 wrote: »

Gambino108 wrote: »

It's a pretty obvious strategy. Blackwood 60% off and next DLC chapter is free with purchase.

No offer like this has existed before and it coincides with the release of a competitive MMO.

This is why competition is king for consumers. All the ESO main streamers are playing New World and the game is flavour of the month - whether it lasts is questionable.

But ZOS are just reacting to market competition. They know that if they can leech off a percentage of the ESO migrants to New World and tempt them back with a free DLC, than its a worthwhile short term monetary loss.

Late summer every single year that I’ve played:

Summerfall Event - Summerset Chapter 50% off and free pet, mount, and a notable home for owners

Dragon Rise Event - Elsweyr Chapter 50% off, double drops and double gold (first time ever) plus unique rewards including styles, tables, pets, combat dummies, and costumes

Lost Treasures of Skyrim - Chapter 50% off and free pet, costume, and 600 inventory home for players. Plus style pages and rewards for owners

Murkmire - free for collecting 21 daily rewards during November 2018

Every zone DLC typically goes on sale a month or two after release.

Don't you think that if they said that there were prizes that only Plus subbers would receive, that people would be upset that it wasn't inclusive, and they were paywalled? The zone is already paywalled by being a Chapter. Having everyone get it free, whether they be Plus or not, makes it an even playing field for the end prize. How well would it go over with the 'pay to win' crowd that cries pay to win any time anything involves crowns or real money? I am not saying it is but there are very vociferous members of our community that are very quick to get upset about things that are exclusive to the crown store or subbers.

Except ZOS clearly has no problem with discounting crown store items for ESO+ subscribers or giving them a free furnishing item each month. And before daily rewards were given ZOS rewarded ESO+ subscribers with free crown crates whenever there was a ESO+ trial.

Announcing a 2-player mount would have been solid. Announcing a house would have been solid. The combat dummy and attuneable tables for 100% for this event is solid AND unique.

DEADLANDS DLC for free, an item anyone can get, and promoting it as an ultimate reward is a let down comparatively.

freespirit

As someone who has supported this game since 2014, I have always been subbed for me this is a kick in the teeth.......

A REALLY hard kick in the teeth, I am absolutely gobsmacked!!

Your marketing team needs to get a grip and fast!!

I get Deadlands anyway WHERE IS MY MYSTERY REWARD??? You know the one that I don't actually get anyway???

Very disappointed!!

@ZOS_GinaBruno @ZOS_Kevin @ZOS_BillE @ZOS_JessicaFolsom

Gambino108

Gambino108 wrote: »

But now i'm annoyed cos i'm pretty sure I paid for Murkmire!! I'm ES0+ past 6 years so no idea how I missed the free Murkmire chapter!!

No that's my bad, I gifted it a few times in crown store to some friends! Ignore me, just having regret flashbacks!

NoxiousBlight

I am disappointed.

Not that the prize was a free DLC - congrats to the non-subs on your bonus prize by the way - but rather the marketing behind it. They hyped up this mystery prize and then it just left a bitter taste in my mouth.

They should have just announced it to begin with. Then no one would be upset. In fact, even the subs would be excited because it is a cool reward for a lot of players. But by calling it “amazing” and making us tune into a stream, only to tell your most loyal, and most likely highest spending customers, “sorry the bonus prize isn’t really for you” makes me feel bad. And marketing for a game should never make you feel bad.

How about ESO+ members get two extra armory slots as long as they are subscribed? How about subs get 2000 seals of endeavors for being loyal customers? How about ANYTHING?

But I guess it doesn’t matter. They know the vast majority of loyal subs will just keep on subbing.

Mik195

I think having it as the ultimate award is really not good, but if they had offered it as the 66% award, that might have played better.

Jim_Pipp

As someone who subs very occasionally... I am also disappointed.

The collectors edition of deadlands has a cool flaming bear mount that matches a pet from a previous monthly reward. I want the collectors edition, but I won't buy it if I have the free dlc.

Also, a lot of people are comparing this to murkmire, but murkmire released 2 weeks before you could get it free in the daily log in, giving subscribers semi-exclusive access for a while.

Prediction: eso+ free trial will be around the next patch release.

Araneae6537

Disturbed_One wrote: »

I feel like I'm listening to the arguments over paying off people's student loans...

"But I had to pay for mine" so it's unfair that anybody else gets theirs forgiven.

If/when you no longer have ESO+ you'll still have access to the DLC.

No, no, that’s not what ANYONE is saying. I’ve not seen a single post complaining about the DLC being given away, even though it’s part of what our ESO+ subscription is paying for. Again, it’s that it was the hyped community reward that did not feel good about it. No one is complaining about free stuff.

And no, when I no longer have ESO+ it will be because I am no longer playing the game at all, as if/when it is no longer running at all — and then no one will have access to the DLC.

Kessra

I don't get why people moan about free stuff. Sure, ESO+ players may profit a bit less than non ESO+ ones though you still get attunement tables and what not. Noone is really obligated to take part in that event.

I also don't understand why people always need houses and stuff like that. Its not like houses are really useful in this game at all. Sure, the 8 chests in total you can put into your houses and the damage dummy are probably the most useful stuff. Though when I see a huge house filled with lots of chests, bins, closets and what not I am always wondering why you are so limited with what you are allowed to store. You don't even have some dolls you can put some of the gear on to have some stand-ins and the like or that you can't utilize the garden of your house to plant some Akalei which you can harvest days later or raise some piggs or the like.

Sometimes it seems that the loyalty of players solely depends on free gifts given to them ...

Fhritz

ESO+ Player : We don't get anything that's a shame!

Every other rewards of the event : Am i a joke to you?

ofalltheworlds

I'm seeing a lot of complains about people complaining, because it's free stuff, and other people will still benefit, and those things are true. I'm happy for people who are able to benefit from this, and I hope they enjoy the DLC they otherwise wouldn't have had access to. I'm not upset that people are getting access to the DLC.

That said, I am also disappointed that the mystery reward is something that doesn't benefit me at all. I was looking forward to a cool bonus reward, and finding out that it's just something I already have is a let down after all the hype.

People can feel multiple things at once - I can be happy for the people it benefits, and disappointed for myself. I'm not trying to take away other people's free stuff, I'm just personally frustrated at how this was set up and communicated.

wolfie1.0.

Fhritz wrote: »

ESO+ Player : We don't get anything that's a shame!

Every other rewards of the event : Am i a joke to you?

Honestly? yes it is. I get an ugly pet, an ugly skin, and a box of stuff that they can't even tell me exactly the contents of and that i very, very likely won't ever use.

what would have been worth it to me? A house, A free Armory Assitant, A mount, Crown Crates, Crown Gems, Seals of Endeavors, a companion, an item that maxed out the rapport of any companion for a single character, a house, a voucher for a month of free ESO+, among many other things.

As it stands my incentive to participate in the event is very very low. I wont begrudge those that want the DLC, and even be happy if they get it, but there is absolutely 0 incentive for me to get it.

Sylvermynx

ofalltheworlds wrote: »

I'm seeing a lot of complains about people complaining, because it's free stuff, and other people will still benefit, and those things are true. I'm happy for people who are able to benefit from this, and I hope they enjoy the DLC they otherwise wouldn't have had access to. I'm not upset that people are getting access to the DLC.

That said, I am also disappointed that the mystery reward is something that doesn't benefit me at all. I was looking forward to a cool bonus reward, and finding out that it's just something I already have is a let down after all the hype.

People can feel multiple things at once - I can be happy for the people it benefits, and disappointed for myself. I'm not trying to take away other people's free stuff, I'm just personally frustrated at how this was set up and communicated.

This. It is nice for those who may be still under the pandemic gun, don't have enough extra for subs etc. But I've subbed two accounts for the last 3.5+ years, and I'll stop subbing only when the servers go dark, so the "mystery reward" for me is a big "nothing's there" hole in my game universe.

*shrug* Won't make me stop playing or subbing, but kind of a letdown. And on top of that, I've got a very expensive IRL fall and winter happening for a variety of reasons, so no Sweetwater Cascades for me either.

AzuraFan

ofalltheworlds wrote: »

I'm seeing a lot of complains about people complaining, because it's free stuff, and other people will still benefit, and those things are true. I'm happy for people who are able to benefit from this, and I hope they enjoy the DLC they otherwise wouldn't have had access to. I'm not upset that people are getting access to the DLC.

That said, I am also disappointed that the mystery reward is something that doesn't benefit me at all. I was looking forward to a cool bonus reward, and finding out that it's just something I already have is a let down after all the hype.

People can feel multiple things at once - I can be happy for the people it benefits, and disappointed for myself. I'm not trying to take away other people's free stuff, I'm just personally frustrated at how this was set up and communicated.

Totally agree! I'm not upset that non-subs are getting a free DLC. I'm upset that subs aren't getting anything. Yes, we would lose access to the DLC if we unsub, but that's a niggle since most won't unsub.

Those who are telling subs they shouldn't be upset: think about how you'd feel if the announcement had been an awesome gift for ESO+ subscribers only. You'd feel disappointed. You'd wonder why ZOS told everyone to stay tuned for a wonderful announcement, only to find out you get nothing.

kargen27

NoxiousBlight wrote: »

I am disappointed.

Not that the prize was a free DLC - congrats to the non-subs on your bonus prize by the way - but rather the marketing behind it. They hyped up this mystery prize and then it just left a bitter taste in my mouth.

They should have just announced it to begin with. Then no one would be upset. In fact, even the subs would be excited because it is a cool reward for a lot of players. But by calling it “amazing” and making us tune into a stream, only to tell your most loyal, and most likely highest spending customers, “sorry the bonus prize isn’t really for you” makes me feel bad. And marketing for a game should never make you feel bad.

How about ESO+ members get two extra armory slots as long as they are subscribed? How about subs get 2000 seals of endeavors for being loyal customers? How about ANYTHING?

But I guess it doesn’t matter. They know the vast majority of loyal subs will just keep on subbing.

Playing the how about game just for fun since you brought it up...

How about instead of two extra slots as long as we are subscribed we get one extra slot for every year we have been a subscriber? And two new slots each year from here on out.
Honestly I don't care either way. If giving the DLC away brings more people to the game then I'm all for it. Even without any of these free things I will keep playing and keep subscribing.

wolfie1.0.

trackdemon5512 wrote: »

Sheezabeast wrote: »

trackdemon5512 wrote: »

Gambino108 wrote: »

It's a pretty obvious strategy. Blackwood 60% off and next DLC chapter is free with purchase.

No offer like this has existed before and it coincides with the release of a competitive MMO.

This is why competition is king for consumers. All the ESO main streamers are playing New World and the game is flavour of the month - whether it lasts is questionable.

But ZOS are just reacting to market competition. They know that if they can leech off a percentage of the ESO migrants to New World and tempt them back with a free DLC, than its a worthwhile short term monetary loss.

Late summer every single year that I’ve played:

Summerfall Event - Summerset Chapter 50% off and free pet, mount, and a notable home for owners

Dragon Rise Event - Elsweyr Chapter 50% off, double drops and double gold (first time ever) plus unique rewards including styles, tables, pets, combat dummies, and costumes

Lost Treasures of Skyrim - Chapter 50% off and free pet, costume, and 600 inventory home for players. Plus style pages and rewards for owners

Murkmire - free for collecting 21 daily rewards during November 2018

Every zone DLC typically goes on sale a month or two after release.

Don't you think that if they said that there were prizes that only Plus subbers would receive, that people would be upset that it wasn't inclusive, and they were paywalled? The zone is already paywalled by being a Chapter. Having everyone get it free, whether they be Plus or not, makes it an even playing field for the end prize. How well would it go over with the 'pay to win' crowd that cries pay to win any time anything involves crowns or real money? I am not saying it is but there are very vociferous members of our community that are very quick to get upset about things that are exclusive to the crown store or subbers.

Except ZOS clearly has no problem with discounting crown store items for ESO+ subscribers or giving them a free furnishing item each month. And before daily rewards were given ZOS rewarded ESO+ subscribers with free crown crates whenever there was a ESO+ trial.

Announcing a 2-player mount would have been solid. Announcing a house would have been solid. The combat dummy and attuneable tables for 100% for this event is solid AND unique.

DEADLANDS DLC for free, an item anyone can get, and promoting it as an ultimate reward is a let down comparatively.

the "FREE" eso sub furnishing collectibles are a joke compared to what they offer exclusive to the crown store. As for the ESO+ sales, its debatable if those offer any real savings and depends wholely on whether or not the person with the sub still has the crowns from said sub.

I will also add that given ZOS's policy on crown sales and the option to buy the DLC with in game currency... this SHOULD be underwhelming to non ESO+ subscribers as well. Really this is only a true benefit to non ESO+ subs who own blackwood or plan to get blackwood with this sale. That is not a significant portion of the community. I guess i am happy for them, whomever they are.

Sheezabeast

AzuraFan wrote: »

ofalltheworlds wrote: »

I'm seeing a lot of complains about people complaining, because it's free stuff, and other people will still benefit, and those things are true. I'm happy for people who are able to benefit from this, and I hope they enjoy the DLC they otherwise wouldn't have had access to. I'm not upset that people are getting access to the DLC.

That said, I am also disappointed that the mystery reward is something that doesn't benefit me at all. I was looking forward to a cool bonus reward, and finding out that it's just something I already have is a let down after all the hype.

People can feel multiple things at once - I can be happy for the people it benefits, and disappointed for myself. I'm not trying to take away other people's free stuff, I'm just personally frustrated at how this was set up and communicated.

Totally agree! I'm not upset that non-subs are getting a free DLC. I'm upset that subs aren't getting anything. Yes, we would lose access to the DLC if we unsub, but that's a niggle since most won't unsub.

Those who are telling subs they shouldn't be upset: think about how you'd feel if the announcement had been an awesome gift for ESO+ subscribers only. You'd feel disappointed. You'd wonder why ZOS told everyone to stay tuned for a wonderful announcement, only to find out you get nothing.

It's not that you shouldn't be upset, but you're pushing a fallacy. The prizes /are/ equal. Your Plus sub pays for access to DLC. Not owning the DLC. When you stop paying, your access ends. Money comes and goes. An investment in purchasing DLC through the crown store is separate from just accessing them from subbing. You cannot drive the narrative that it is unequal, when it is very much equal. You're only not being given special privilege's for paying for a sub, for an event for a chapter, which is different.

trackdemon5512

ofalltheworlds wrote: »

I'm seeing a lot of complains about people complaining, because it's free stuff, and other people will still benefit, and those things are true. I'm happy for people who are able to benefit from this, and I hope they enjoy the DLC they otherwise wouldn't have had access to. I'm not upset that people are getting access to the DLC.

That said, I am also disappointed that the mystery reward is something that doesn't benefit me at all. I was looking forward to a cool bonus reward, and finding out that it's just something I already have is a let down after all the hype.

People can feel multiple things at once - I can be happy for the people it benefits, and disappointed for myself. I'm not trying to take away other people's free stuff, I'm just personally frustrated at how this was set up and communicated.

Put it this way. For those with ESO+ there is zero incentive in the reward. Their subscription was to afford them access to all DLCs and the craft bag. A 12 month subscription amounts to 2 zones (the fall zone and the previous year chapter) plus the craft bag.

For 12 month subscription holders you’re effectively just taking away the value of one large item while the price doesn’t change. Arguably they’re wasting their money. The same for 3 month subscription holders.

1 month holders and non subscribers get the greatest value.

A house the reward is fantastic and of equal value for all players. Offering the DLC for free amounts to a waste of money for subscribers. See those who bought Imperial City and felt similarly miffed when it was given away for free to all players years later.

AzuraFan

Sheezabeast wrote: »

It's not that you shouldn't be upset, but you're pushing a fallacy. The prizes /are/ equal. Your Plus sub pays for access to DLC. Not owning the DLC. When you stop paying, your access ends. Money comes and goes. An investment in purchasing DLC through the crown store is separate from just accessing them from subbing. You cannot drive the narrative that it is unequal, when it is very much equal. You're only not being given special privilege's for paying for a sub, for an event for a chapter, which is different.

I'm not pushing a fallacy. As an ESO+ subscriber, who has no intention of unsubscribing at this time, I didn't get anything. Also, one of the benefits that I'm PAYING for is now being given away for free, which diminishes the value of my subscription.

Essentially, when the awesome prize is given out, I won't get anything that I don't already have.

trackdemon551 laid it out nicely in the post above this one.

Xebov

Having the DLC for free is a nice thing in general, but it also shows how little efford is put into ESO+. Years ago ZOS started doing the free ESO+ trials from time to time. In the beginning existing subscribers got Crown Crates, so there was something for everyone. Later the Crates where dropped so the event now holds zero value for existing subscribers. The same was with Murkmire. It was an overall good idea, but with zero value for subscribers. This is no different. The value for subscribers is again zero.

From a buisness perspective there is no reason to do something for subscribers, it would still be nice to get something extra from time to time.

joseayalac

This post is the confirmation that people will complain about literally ANYTHING!

From the marketing department, it's a good one, because they'll probably make more selling Blackwood copies because of this, than what they could've made selling the DLC itself.

Sheezabeast

AzuraFan wrote: »

Sheezabeast wrote: »

It's not that you shouldn't be upset, but you're pushing a fallacy. The prizes /are/ equal. Your Plus sub pays for access to DLC. Not owning the DLC. When you stop paying, your access ends. Money comes and goes. An investment in purchasing DLC through the crown store is separate from just accessing them from subbing. You cannot drive the narrative that it is unequal, when it is very much equal. You're only not being given special privilege's for paying for a sub, for an event for a chapter, which is different.

I'm not pushing a fallacy. As an ESO+ subscriber, who has no intention of unsubscribing at this time, I didn't get anything. Also, one of the benefits that I'm PAYING for is now being given away for free, which diminishes the value of my subscription.

Essentially, when the awesome prize is given out, I won't get anything that I don't already have.

trackdemon551 laid it out nicely in the post above this one.

Do you really care about diminishing value? For pete's sake, ZOS put a dollar value on humans participating in events, you don't even have to participate in events to buy event tickets. They give away chapters when you buy the base game. They as the proprietary owner get to constantly redefine what they are worth and how much you are worth to them.

Disturbed_One

trackdemon5512 wrote: »

ofalltheworlds wrote: »

I'm seeing a lot of complains about people complaining, because it's free stuff, and other people will still benefit, and those things are true. I'm happy for people who are able to benefit from this, and I hope they enjoy the DLC they otherwise wouldn't have had access to. I'm not upset that people are getting access to the DLC.

That said, I am also disappointed that the mystery reward is something that doesn't benefit me at all. I was looking forward to a cool bonus reward, and finding out that it's just something I already have is a let down after all the hype.

People can feel multiple things at once - I can be happy for the people it benefits, and disappointed for myself. I'm not trying to take away other people's free stuff, I'm just personally frustrated at how this was set up and communicated.

Put it this way. For those with ESO+ there is zero incentive in the reward. Their subscription was to afford them access to all DLCs and the craft bag. A 12 month subscription amounts to 2 zones (the fall zone and the previous year chapter) plus the craft bag.

For 12 month subscription holders you’re effectively just taking away the value of one large item while the price doesn’t change. Arguably they’re wasting their money. The same for 3 month subscription holders.

1 month holders and non subscribers get the greatest value.

A house the reward is fantastic and of equal value for all players. Offering the DLC for free amounts to a waste of money for subscribers. See those who bought Imperial City and felt similarly miffed when it was given away for free to all players years later.

The crowns you could buy the DLC for are less than 10% of what you get for a year's worth of subbing...

You also have 2 dungeon DLCs which are causally not mentioned at all...

You also get Crown Store discounts, 10% extra XP, and the craft bag...

At least talk about everything you get instead of omitting so much of it to "prove your point"... I loathe disingenuous arguments like that.

This is a literal drop in the bucket of the total value you get from subbing...

We can have differing opinions of the validity of what they're doing... as to whether they should or not... but they're not taking away anything from me. I, as a subscriber, LOSE NOTHING, and some other people get something. Personally, I'm okay with that, same as I am in the real world when those less fortunate get something, even if I would have benefited from it prior (such as my student loans statement earlier).

lemonizzle

"Hey bartender, a stack of Lorkhan's Tears, please"