Since the crown store got implemented, the game was constantly on the verge of becoming pay2win, with the only thing holding it back being that consumable items and other stuff thats not cosmetical from the store are so bad, that noone buys or uses them, except maybe if you get it free from the daily rewards (even then i throw everything away, because it clutters inventory more then its useful to me).
In most other games, having consumable items in the cash store already would already count as being pay2win. If they would be even as good as crafted items, the entire story would already look much diffrent, that would be 100% pay2win.
Same with the Inventory-Pig-Pet. The ONLY reason most people dont consider it pay2win is, because its so absolutley useless. Whoever pays 1200 crowns for 5 more inventory slots, makes... not the best decision. But its still the closest the game has come to true pay2win so far. They cant push the boundary much more.
And for everyone saying "But they promised the wouldnt go pay2win":
1. Not the first nor the last time they lie. "Dragons will never come to Eso because it doesnt fit the lore." "We will fix the servers this year (every year so far)" "Expansions will NEVER be handled as DLCs" Just a few examples.
2. Trashfire 76 promised the same, not even a year later, its maximum pay2win (and worse). And thats from Bethesda, a company that ALSO is owned by Zenimax, like Zenimax Online Studios which make Eso. I dont care how much you cry "Thats not the same company boohoo", Zenimax is the boss and they have to allow everything that happens with their owned companys. They did NOT step in with anything Bethesda did with Fallout, so make no mistake to think Zos couldnt or wouldnt do something like this.
So when do you think this game will go full on sellout? With the next expansion? When they really somehow manage to fix the servers and players will come play again? Tomorrow? Yesterday?
I personally am convinced that its not a question of if, but of when. They shoved away so many players in the last months, they have to get in some money again. And thats certanly not coming in with all the canceled subs and things in the crown store... at the moment.
"I mustache you a question."
"Well shave it for later."