Please LOSE the Commercial

Iselin

Jaraal wrote: »

Iselin wrote: »

Jaraal wrote: »

Rosveen wrote: »

It's astonishing how poorly implemented this is. If it at least was a good ad, I could get why ZOS is doing it - but they rolled it out in an almost completely useless state, forcing many of us to block the ad outright. I doubt they'll ever get back most of these customers, if any at all. They might have already fixed it and I wouldn't know.

We voiced our displeasure about the intrusiveness of the ad when it was on the test server, but they went ahead and implemented it anyway. So basically it was a situation of 'we don't care what you want this what you're getting.' For this reason alone, it's safe to say they aren't listening now, either. Maybe when they see the bottom line drop from so many tuning it out they will revisit it, but don't expect it to be anytime soon.

Worse than did nothing. In typical ZOS fashion they also said nothing. Gina's response in this thread came about 7 weeks after we first commented on it on the PTS.

Another unfortunate circumstance of this is that the CS reps like Gina and the others had nothing to do with the marketing decision, yet they have to bear the brunt of the ire, since they are the face of the company. I hate that they have to be caught in the crossfire, so to speak.

I fully agree. I've suspected for some time that there seems to be a gag order from the higher ups about anything related to the crown store, loot crates, etc. They make official announcements periodically but very rarely engage in any discussions about it unless it's to clarify the announcements or deal with technical issues related to it. Gina's 2 posts in this thread are actually a refreshing change of pace.

Gythral

No that size of ad for anything is never going to sit well, even if it only appears once a year for the new chapter!

MerlinPendragon

wenchmore420b14_ESO wrote: »

MerlinPendragon wrote: »

Iluvrien wrote: »

MerlinPendragon wrote: »

Gythral wrote: »

MerlinPendragon wrote: »

15 pages. Unreal.

ZOS is a business. They need to make money. One clicky upon login about Crown Store offerings isn't game breaking. Chances are you click about 100x more than this in one Stamblade rotation.

It is not unethical or unheard of for a company to have some self promotion in their content. The amount of complaining in this thread borders on the absurd. Get over it.

They are making money,
Also many of those objecting have the content that is being rammed into our faces, & probably ESO+ as well

The advertising should be being about getting non-players to buy the game etc
not every time I log onto a character, and for some that will be 30 or more changes in 2 short sessions as they do writs & collect the hireling mail, then later collecting the 2nd round of mail.

This is a AAA game not a f2p piece of shovelware but atm it is looking more like that shovelware & the longer it goes on the fewer are going to want to see this or put money into it

The advertising needs to be both external (To attract new players) and internal (To get existing customers to spend more money). That's how any sensible business works.

This is free advertising for them. It makes perfect business sense for them to post up this ad upon login. It makes no difference whether they are an AAA game or a F2P game... They absolutely should be advertising their Crown Store offerings to us.

We do not stand on some incredible high moral high ground that puts us above having to deal with some VERY MINOR advertising. Your fingers will not break from one additional click.

Really? Interesting. There are people who disagree with you, until recently that seemed to include ZOS themselves...

ZOS_Ridout wrote:

I can get a part of this.

The crown store is not intended to be intrusive. We do not direct the player to it or pop it up in front of you when you run out of potions.

Its just there when you want it.

How about we stand on the moral high-ground of expecting ZOS to stick to their previous statements?

They are sticking to their words... it's not intrusive and it doesn't pop in front of you when you run out of potions.

This complaint is just another example of how the outrage generation complains about anything and everything.

First, what is the "Outrage Generation"? I remember Nixon as President and I'm complaining about this.
Second, this does not " makes perfect business sense".
A successful marketing ad is to get new/ potential customers to see your product and convince them to buy it.
This new ad ZoS forces down our throat at EACH log in is doing the opposite,
ZoS is losing possible sales as those potintioal customers are just clicking out instead of viewing it.
I know I would use the old ad and maybe see something that is going away and buy it, now, I have no idea as I don't even read it now.
This is just bad "business sense".

What is your source that ZOS is losing sales? Forums complaints?

I have bought things I didn't realize were on sale because these ads. I am guessing others have as well. From my perspective, they're working as intended.

Perhaps I am not so easily triggered as others on these forums, but I maintain my position that alot of the complaints on this topic are bordering on the absurd.

Twohothardware

I see nothing wrong with the Ad as long as it's changed to only show up once a day when you first log onto that character. It's literally 3/10th's of a second to close out of for those that are so up in arms about it and if it brings in more revenue for ZOS to invest more into the game I'm all for it.

Cpt_Teemo

Twohothardware wrote: »

I see nothing wrong with the Ad as long as it's changed to only show up once a day when you first log onto that character. It's literally 3/10th's of a second to close out of for those that are so up in arms about it and if it brings in more revenue for ZOS to invest more into the game I'm all for it.

You mean account not character, i'd rather not see it more than once

Varana

Kuwhar wrote: »

So you'd be ok with it if it only contained stuff you didnt have?

I wouldn't be ecstatic about it, and I'd think that showing it at every character login even when quickly switching alts would be quite annoying, but I'd accept it a lot easier, yes.
As it stands, it starts with a Summerset ad (and for quite a while, it started with three things I already had - Summerset Preorder, Summerset, and Morrowind, or something like that), and that means I Alt out of it as quickly as possible. If it started with something I didn't already have, it might catch my attention.
If the ad would actually sell me something - and I understand that ZOS is in the business of doing that - I'd complain a lot less. (Still complaining a bit - presentation matters, as well.)

Jaraal

Twohothardware wrote: »

I see nothing wrong with the Ad as long as it's changed to only show up once a day when you first log onto that character. It's literally 3/10th's of a second to close out of for those that are so up in arms about it and if it brings in more revenue for ZOS to invest more into the game I'm all for it.

Well, as someone who has a near minimum 14 year old system and a sketchy at best internet connection, it's literally 5 to 10 seconds to close for me, and as I mentioned earlier, sometimes up to 60 times an hour. And based on the number of people who actually took the time to click agree on the original post, and the fact that a small percentage of the ESO players actually come to the forums.... I hardly see how alienating a large percentage of the player base is "bringing in more revenue for ZOS."

Colecovision

MerlinPendragon wrote: »

wenchmore420b14_ESO wrote: »

MerlinPendragon wrote: »

Iluvrien wrote: »

MerlinPendragon wrote: »

Gythral wrote: »

MerlinPendragon wrote: »

15 pages. Unreal.

ZOS is a business. They need to make money. One clicky upon login about Crown Store offerings isn't game breaking. Chances are you click about 100x more than this in one Stamblade rotation.

It is not unethical or unheard of for a company to have some self promotion in their content. The amount of complaining in this thread borders on the absurd. Get over it.

They are making money,
Also many of those objecting have the content that is being rammed into our faces, & probably ESO+ as well

The advertising should be being about getting non-players to buy the game etc
not every time I log onto a character, and for some that will be 30 or more changes in 2 short sessions as they do writs & collect the hireling mail, then later collecting the 2nd round of mail.

This is a AAA game not a f2p piece of shovelware but atm it is looking more like that shovelware & the longer it goes on the fewer are going to want to see this or put money into it

The advertising needs to be both external (To attract new players) and internal (To get existing customers to spend more money). That's how any sensible business works.

This is free advertising for them. It makes perfect business sense for them to post up this ad upon login. It makes no difference whether they are an AAA game or a F2P game... They absolutely should be advertising their Crown Store offerings to us.

We do not stand on some incredible high moral high ground that puts us above having to deal with some VERY MINOR advertising. Your fingers will not break from one additional click.

Really? Interesting. There are people who disagree with you, until recently that seemed to include ZOS themselves...

ZOS_Ridout wrote:

I can get a part of this.

The crown store is not intended to be intrusive. We do not direct the player to it or pop it up in front of you when you run out of potions.

Its just there when you want it.

How about we stand on the moral high-ground of expecting ZOS to stick to their previous statements?

They are sticking to their words... it's not intrusive and it doesn't pop in front of you when you run out of potions.

This complaint is just another example of how the outrage generation complains about anything and everything.

First, what is the "Outrage Generation"? I remember Nixon as President and I'm complaining about this.
Second, this does not " makes perfect business sense".
A successful marketing ad is to get new/ potential customers to see your product and convince them to buy it.
This new ad ZoS forces down our throat at EACH log in is doing the opposite,
ZoS is losing possible sales as those potintioal customers are just clicking out instead of viewing it.
I know I would use the old ad and maybe see something that is going away and buy it, now, I have no idea as I don't even read it now.
This is just bad "business sense".

What is your source that ZOS is losing sales? Forums complaints?

I have bought things I didn't realize were on sale because these ads. I am guessing others have as well. From my perspective, they're working as intended.

Perhaps I am not so easily triggered as others on these forums, but I maintain my position that alot of the complaints on this topic are bordering on the absurd.

I saw the sale on outfit slots with the old ad. Told my wife and she got one. Now, I get rid of the ad as quick as possible. If the addon isn't active on a toon, I repeatedly press B during loading. I wont see future sales.

If I were stuck with it on console, I'd make a game of seeing how fast I could get rid of it. You and I dont know the percentage of people like me in this way, but there will be some loss with it for sure. Maybe less than they gain and that's currently what their betting on.

Earthewen

Well, ZOS still has the ad up on each login no matter if you have already seen it on all of your other seven toons. Is ZOS afraid that we will forget in between swapping toons what they had up there? Are they now turning into the Walmart of the gaming industry?

I say again and very loudly, 'PLEASE LOSE THE COMMERCIAL!!!!" At least limit it to once a day and do so QUICKLY.

Thanks

wenchmore420b14_ESO

MerlinPendragon wrote: »

wenchmore420b14_ESO wrote: »

MerlinPendragon wrote: »

Iluvrien wrote: »

MerlinPendragon wrote: »

Gythral wrote: »

MerlinPendragon wrote: »

15 pages. Unreal.

ZOS is a business. They need to make money. One clicky upon login about Crown Store offerings isn't game breaking. Chances are you click about 100x more than this in one Stamblade rotation.

It is not unethical or unheard of for a company to have some self promotion in their content. The amount of complaining in this thread borders on the absurd. Get over it.

They are making money,
Also many of those objecting have the content that is being rammed into our faces, & probably ESO+ as well

The advertising should be being about getting non-players to buy the game etc
not every time I log onto a character, and for some that will be 30 or more changes in 2 short sessions as they do writs & collect the hireling mail, then later collecting the 2nd round of mail.

This is a AAA game not a f2p piece of shovelware but atm it is looking more like that shovelware & the longer it goes on the fewer are going to want to see this or put money into it

The advertising needs to be both external (To attract new players) and internal (To get existing customers to spend more money). That's how any sensible business works.

This is free advertising for them. It makes perfect business sense for them to post up this ad upon login. It makes no difference whether they are an AAA game or a F2P game... They absolutely should be advertising their Crown Store offerings to us.

We do not stand on some incredible high moral high ground that puts us above having to deal with some VERY MINOR advertising. Your fingers will not break from one additional click.

Really? Interesting. There are people who disagree with you, until recently that seemed to include ZOS themselves...

ZOS_Ridout wrote:

I can get a part of this.

The crown store is not intended to be intrusive. We do not direct the player to it or pop it up in front of you when you run out of potions.

Its just there when you want it.

How about we stand on the moral high-ground of expecting ZOS to stick to their previous statements?

They are sticking to their words... it's not intrusive and it doesn't pop in front of you when you run out of potions.

This complaint is just another example of how the outrage generation complains about anything and everything.

First, what is the "Outrage Generation"? I remember Nixon as President and I'm complaining about this.
Second, this does not " makes perfect business sense".
A successful marketing ad is to get new/ potential customers to see your product and convince them to buy it.
This new ad ZoS forces down our throat at EACH log in is doing the opposite,
ZoS is losing possible sales as those potintioal customers are just clicking out instead of viewing it.
I know I would use the old ad and maybe see something that is going away and buy it, now, I have no idea as I don't even read it now.
This is just bad "business sense".

What is your source that ZOS is losing sales? Forums complaints?

I have bought things I didn't realize were on sale because these ads. I am guessing others have as well. From my perspective, they're working as intended.

Perhaps I am not so easily triggered as others on these forums, but I maintain my position that alot of the complaints on this topic are bordering on the absurd.

My source, a 17 page thread that 90% say this is too much and say they just alt out of the ad. I have been in a professional career for 25 years that involves advertising and marketing, and this is a classic situation of what NOT to do as a company. Zo$ has decided to "force feed" us these ads and it is doing nothing but drive possible "buyers" away.
In 5 years of being here on forums and playing ESO, these last couple of years have been so focused on Crown Store and Limited Time Only fluff, it makes me wonder what Zo$ has in mind for the future.

Artheiron

Makes the game look cheap, or is it cheap? maybe I thought that I've been playing the most elegant mmo out there and I was wrong.

Cpt_Teemo

Artheiron wrote: »

Makes the game look cheap, or is it cheap? maybe I thought that I've been playing the most elegant mmo out there and I was wrong.

https://www.youtube.com/watch?v=sVyRkl5qNb8

Menelaos

I remember Lord of the Rings Online going down the drain when Turbine decided to plaster their ads all over Middle-Earth. They made my favorite fantasy realm look like a cheap marketing drive-through with Elves.

I don't want to see this happen to my second-favorite fantasy realm now.

Jaraal

Artheiron wrote: »

Makes the game look cheap, or is it cheap? maybe I thought that I've been playing the most elegant mmo out there and I was wrong.

Menelaos wrote: »

I remember Lord of the Rings Online going down the drain when Turbine decided to plaster their ads all over Middle-Earth. They made my favorite fantasy realm look like a cheap marketing drive-through with Elves.

I don't want to see this happen to my second-favorite fantasy realm now.

Exactly this!

This is what happens when you turn the reins of a labor of love over to the marketing department. When your sense of pride turns to shame over the blatant greed.

Coming soon to a patch near you: Skip ad in 10....9.....8.....7.....

yiasemi

Yes, for people who pride themselves in their ability to time their multiple clicks in every fight, the horror at one more click per character login is amusing, but actually it isn't, because it really does become tiresome when doing dailies and does make immersion a shallower experience. Just once at login for goodness sake. Remember goodness?
And I know this kind of advertising is supposed to wear people's resistance to purchases down, but in this case it's just going to wear down their will to keep playing. It's your own arrow to the knee.

Elsonso

yiasemi wrote: »

Yes, for people who pride themselves in their ability to time their multiple clicks in every fight, the horror at one more click per character login is amusing, but actually it isn't, because it really does become tiresome when doing dailies and does make immersion a shallower experience. Just once at login for goodness sake. Remember goodness?
And I know this kind of advertising is supposed to wear people's resistance to purchases down, but in this case it's just going to wear down their will to keep playing. It's your own arrow to the knee.

It cost them at least one ESO Plus subscription.If they have the desire to monetize the game without driving players away, great job!

Gythral

How many DEV hours would it take to remove this, or evn do what they claimed they are going to do, yet 2 weeks on there have been no change

Clearly we can see the intent here!
(Some marketing guru is hoping we'll all go away so they only have the compliant ones left)

Iselin

Gythral wrote: »

How many DEV hours would it take to remove this, or evn do what they claimed they are going to do, yet 2 weeks on there have been no change

Clearly we can see the intent here!
(Some marketing guru is hoping we'll all go away so they only have the compliant ones left)

From an extreme sales and marketing perspective if all the people that like to play the game go away and leave behind just the ones who are here to shop and walk around showing each other just how cool they look, they'd be ecstatic. Just think of all the development they would no longer have to do!

Of course, they would probably need to rename the game to "The Sims Online do Tamriel." That crowd would then demand more ads and would get grumpy if they had too few.

D0PAMINE

The ad make switching chars way too annoying. I've been logging off earlier than I normally do with a combo of the ad and long loading screens killing it for me.

Nitron_Biohazard

Artheiron wrote: »

Makes the game look cheap, or is it cheap? maybe I thought that I've been playing the most elegant mmo out there and I was wrong.

Yeah. The ad reminds of the ones free to play mobile MMOs have.

Kreetar

usually I don't have much to complain about, but this did it for me. I absolutely hate that thing. I switch characters a lot (I have 6), and this thing popping up is just an annoyance I could do without.

WhiteCoatSyndrome

Gythral wrote: »

How many DEV hours would it take to remove this, or evn do what they claimed they are going to do, yet 2 weeks on there have been no change

If they make good on getting rid of it/toning it down they probably won't bother until the next DLC release at the earliest. That seems to be their usual schedule for anything that isn't actively game-breaking.

Iselin wrote: »

From an extreme sales and marketing perspective if all the people that like to play the game go away and leave behind just the ones who are here to shop and walk around showing each other just how cool they look, they'd be ecstatic. Just think of all the development they would no longer have to do!

Preventing this sort of scenario is one of the main reasons I'm still here. Because odds are good every cash shop malady that infects ESO will eventually contaminate ES6...

Menelaos

They'll remove it on monday's patch, I am sure

Shantu

I don't mind them trying to improve cash flow, but their current method IS rather obnoxious.

Elsonso

WhiteCoatSyndrome wrote: »

Gythral wrote: »

How many DEV hours would it take to remove this, or evn do what they claimed they are going to do, yet 2 weeks on there have been no change

If they make good on getting rid of it/toning it down they probably won't bother until the next DLC release at the earliest. That seems to be their usual schedule for anything that isn't actively game-breaking.

We'll see, but I do tend to think that they actually intended that this panel appear every time we log in. I think their demographics research shows that most players log into the game only once per day, and if they maybe saw it twice, that was OK. My gut instinct is that they think they panel is a terrific and wonderful addition to the game.

WhiteCoatSyndrome wrote: »

Iselin wrote: »

From an extreme sales and marketing perspective if all the people that like to play the game go away and leave behind just the ones who are here to shop and walk around showing each other just how cool they look, they'd be ecstatic. Just think of all the development they would no longer have to do!

Preventing this sort of scenario is one of the main reasons I'm still here. Because odds are good every cash shop malady that infects ESO will eventually contaminate ES6...

Shudder. I expect that Fallout 76 will be a marketing dreamworld. I am fearful that the game is more for Marketing to play with than it is for the Players. What they do with Fallout 76 to wiggle their fingers into our pockets will set the tone for ES6.

Korah_Eaglecry

lordrichter wrote: »

Earthewen wrote: »

Woke up to a patch and was so hopeful that they did something about it during this patch, but no. Saw it on all eight characters.

I didn't think they would update it this time, since I think they aren't really that concerned about it.

Theyre trying to wait us out. Hoping that somehow the people upset with it will eventually resign themselves to accepting the change. And even if theres a group that continues to be upset and complain they will be smaller and smaller by the time the next major patch comes around.

So either they will play it off that their having a hard time finding an alternative for the splash ad or even ignore the outrage. Or theyll remove it and change it due to a marked change in sales they can tie back to it. Likely theyll double down on keeping it as its obviously someones brainchild.

I dont expect this thing to go anywhere anytime soon.

dannymcgr81b14_ESO

The problem is that now I immediately click it off without even looking at it. There may very well be something I'm interested in but I'll miss it just out of muscle memory. Not exactly the result you should be looking for when advertising.

woufff

dannymcgr81b14_ESO wrote: »

The problem is that now I immediately click it off without even looking at it. There may very well be something I'm interested in but I'll miss it just out of muscle memory. Not exactly the result you should be looking for when advertising.

Agree and how would I call that, stupidity of the marketing team?

Also with all the information they have about me when I'm logging in, why always proposing me all the stuff I've bought already weeks ago?

Ri_Khan

This is all very simple from my perspective, I'm not spending another dime on this game until this trash goes away.

dannymcgr81b14_ESO

P2J2 wrote: »

This is all very simple from my perspective, I'm not spending another dime on this game until this trash goes away.

Yep. Boycotting the store until the box is gone.