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ESO on ESPN...Are My Eyes Playing Tricks on Me?

arena25
arena25
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So I have a little under 36 hours left in my vacation. I was watching SportsCenter, when the anchor said..."SportsCenter brought to you by The Elder Scrolls Online: Tamriel Unlimited".

I thought "Are you kidding me?" ESPN seems like the last place you want to have a video game sponsorship with...

I don't...I can't...I don't understand.

What are your thoughts on this, Community?
If you can't handle the heat...stay out of the kitchen!
  • Stravokov
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    LOL apples and oranges. guess they want to mix up this fruit salad!


    i am officially no longer surprised by their decision making, that one blew the gasket.
  • Rosveen
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    What's SportsCenter and why is this decision strange?
    Edited by Rosveen on July 13, 2015 7:50AM
  • arena25
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    Rosveen wrote: »
    What's SportsCenter and why is this decision strange?

    It's ESPN's flagship programming...and think about it...what video game would sponsor a sports news TV show?
    Edited by arena25 on July 13, 2015 8:04AM
    If you can't handle the heat...stay out of the kitchen!
  • Psychobunni
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    arena25 wrote: »
    Rosveen wrote: »
    What's SportsCenter and why is this decision strange?

    It's ESPN's flagship programming...and think about it...what video game would sponsor a sports news TV show?

    Next week, Fox and Friends brought to you by The Elder Scrolls Online: Tamriel Unlimited :p
    If options weren't necessary, and everyone played the same way, no one would use addons. Fix the UI!

  • Reeko
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    Would you prefer they get a childrens channel/show and flood the game with elementary school kids?
  • Phinix1
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    The Elder Scrolls Online: Tamriel Unlimited

    "It's got what plants crave!"

    -Brought to you by Carl's Jr.

    Seriously though, no one watches TV anymore so where would they advertise? Netflix I guess, or Amazon.
  • Psychobunni
    Psychobunni
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    Phinix1 wrote: »
    The Elder Scrolls Online: Tamriel Unlimited

    "It's got what plants crave!"

    -Brought to you by Carl's Jr.

    Seriously though, no one watches TV anymore so where would they advertise? Netflix I guess, or Amazon.


    Walking Dead. That would be worth the money spent, could even do a zombie scene :D
    If options weren't necessary, and everyone played the same way, no one would use addons. Fix the UI!

  • RadicalSpirit
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    I personally don't think the link is that strange, considering the whole "eSports" thing that we have these days, maybe ESO will end up being featured in MLG sometime.

    It would be weirder if they were sponsoring baby nappies or something.
  • Kazzy56
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    PS4 EU

    Whats the big deal? Seems to me that in some peoples eyes they can't get anything right. :|

    Have a great Tamriel day.

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  • Funkopotamus
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    yeah I was shocked to see a commercial on tv the other day. The wife and I were watching and we both were surprised to see that ZOS spent the money for it.

    Come to think of it you honestly do not see game commercials that much.
    Everyone remembers the BF4 commercial drive though I bet.. I swear it took a month or more to get that song out of my head lol..
    Anything useful that players are wanting added into the game all fall under the category of "Yer ruinin my 'mersion!" Sallington
  • Wolfshade
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    Better ESPN than pay-tv like SKY. There you could see the release-trailers, exclusively! That was a shockin moment :(
  • Dagoth_Rac
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    I have seen ESO commercials on SportsCenter, too. Although not last night. My guess is that very late night/early AM ads are fairly cheap, while at the same time SportsCenter probably has decent ratings at that hour, especially on the west coast. What other network airs its flagship show at non-primetime hours? And the demographic for SportsCenter is likely similar to ESO, skewing young and male.
    Edited by Dagoth_Rac on July 13, 2015 10:36AM
  • DaveTheMinion
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    "Game of thrones sponsored by The elder scrolls online"

    It has to be the above, nothing else :p
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  • Yinmaigao
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    There seems to be a boatload of money being dumped on advertising, but (from what I have seen in my gameplay) numbers are not improving.

    I frequent a number of game stores around my house, and though there are teaser trailers playing all the time, the employees recommend not purchasing until "the kinks get worked out".

    So while media hypes the game, a subset of gamers and reviewers keep thrashing it, so the numbers stay about even in the end. At least from what I have seen as of late.
  • stefan.gustavsonb16_ESO
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    It's probably a very simple case of matching the demographics. Potential MMO gamers are believed to be the kind of people who watch late night sports TV. They obviously reached some of the active players, so they might even be right. I doubt the sponsoring will make any difference, though. Now that the huge hype has faded I am not so sure there are many people left who wanted to give the game a try but still haven't done so.
  • Paradox
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    The purpose of marketing is to introduce new customers to something, not show current customers the same. Where would you have them market their game? Game sites? Places people who already know of ESO frequent? They want potentially new players to see the ads, not current ones.
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  • Funkopotamus
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    Yinmaigao wrote: »
    There seems to be a boatload of money being dumped on advertising, but (from what I have seen in my gameplay) numbers are not improving.

    I frequent a number of game stores around my house, and though there are teaser trailers playing all the time, the employees recommend not purchasing until "the kinks get worked out".

    .

    I have heard the same.

    But also have heard employees tell people the PvP system is horrible due to the CP system and the transfer's. One girl working there even made me laugh when I heard her try to make a sale by telling the dude "You better get in now if you are wanting to PvP because of the CP grind" LOL


    Edited by Funkopotamus on July 13, 2015 11:44AM
    Anything useful that players are wanting added into the game all fall under the category of "Yer ruinin my 'mersion!" Sallington
  • Psychobunni
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    Yinmaigao wrote: »
    There seems to be a boatload of money being dumped on advertising, but (from what I have seen in my gameplay) numbers are not improving.

    I frequent a number of game stores around my house, and though there are teaser trailers playing all the time, the employees recommend not purchasing until "the kinks get worked out".

    So while media hypes the game, a subset of gamers and reviewers keep thrashing it, so the numbers stay about even in the end. At least from what I have seen as of late.


    ^This, our local Gamestop warned us away too lol
    If options weren't necessary, and everyone played the same way, no one would use addons. Fix the UI!

  • Pman85
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    I think the age demographic from ESPN is right where it needs to be for ESO. Generally ESPN might be more a male demo vs a female, but the same can be said for the ESPN views. If you really think about it, it makes a pretty good spot for advertising your game.
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  • P3ZZL3
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    Just think how many developers you could afford from that cost to get actual DLC issued and tested and released in time for a community?
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  • Dradhok
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    Pman85 wrote: »
    I think the age demographic from ESPN is right where it needs to be for ESO. Generally ESPN might be more a male demo vs a female, but the same can be said for the ESPN views. If you really think about it, it makes a pretty good spot for advertising your game.

    I was going to say the same thing. ESPN and ESO cater to the same core demographic. It would be odd if you walked into a EOS tavern and SportsCenter was on behind the bar. I'd probably stop and watch some highlights, I'm not going to lie.
  • GreySix
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    People who watch sports on TV also play video games?


    Next thing you know, we'll learn that high school kids like to show off in front of their peers!
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  • Danikat
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    They're apparently targeting commuters in Europe. I've seen a lot of adds around the London Underground, and when I was in Paris they were all over the Metro too.

    That one kind of makes sense though, since the adds were pretty much just the name, logo and a tag line about not having a subscription fee any more, I guess they're targeting people (like me) who are fans of the TES games and/or like the idea of playing an MMO but don't think they have enough time to justify the cost.
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  • phairdon
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    Wolfshade wrote: »
    Better ESPN than pay-tv like SKY. There you could see the release-trailers, exclusively! That was a shockin moment :(

    ESPN is on Sky TV where I live. Did not notice anything about Tamriel Unlimited on SportsCenter after watching the baseball today. Must pay more attention today.
    Your immersion is breaking my entitlement.
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  • Junipus
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    P3ZZL3 wrote: »
    Just think how many developers you could afford from that cost to get actual DLC issued and tested and released in time for a community?

    You could get all the developers in the world but without organisation, leadership and communication/cooperation they'd still be in the same place as they are now.

    You can do a lot more with a core team that knows their stuff than a legion left to their own devices.
    The Legendary Nothing
  • stefan.gustavsonb16_ESO
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    Awesome low-budget commercials starring Sophie Monk notwithstanding, I think heavy advertising at this point in the game's development cycle is not a very good idea. They should fix their game first, and only then try to attract a new crowd or win back the old crowd.

    For the PC version, they managed to find a substantial amount of new and returning players with the re-release of TU, but they didn't actually fix the game, it was just re-branded, repackaged and made cheaper. The people prepared to give TU a chance on PC were met with the same old problems, and that didn't play out so well.
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