Dear Zenimax,
I will give you a quick run through of my history with this game before I get onto what I feel should be the next step for future content/patch updates from 1.7 on-wards.
I played in 3 of the open beta sessions and gave as much feedback as I could, some of the initial points I made have never been implemented.
I have been a subscriber since the release and brought the Imperial Edition. I paid for 6 months upfront to support a game that had vast potential.
My first experience was questing, having a main story line and also general questing were a fun experience and the best I've had compared to any other MMO game. (I've played various including the market leader that is WoW.) I rarely make an ALT character as I get tied to one character and want to do the best I can with that character and become the best with it. However, having seen all the changes over the months, the improvements, I will be making another character to experience the process again. It also helps with the bug fixes, but I can't complain as Bugs is apart of development and they have all been fixed within an acceptable timeline. The grouping for questing has been vastly improved, the only part that lacks is the immersion of certain quests. For example when guards believe the end is coming and a big fight is underway, the guards can be found standing still and will say the same things to you if you try to talk to them. It would be nice if they were more immersed in the situation the quest suggests, but not a reason to not play the game!
I was around when the gold spammers plagued the game and bots, however though you have stressed this is down to your own measures, I'm not fully convinced as the game has declined in popularity, which is why you have announced the change to include a non-sub model, which I will get into later. When this new model hit's, the gold sellers and bot's will possibly return as the game becomes popular again. Time will tell.
During my leveling experience I started my own guild, which quickly gathered pace and became a well established and top guild in the EU. We arguably had the best Ebonheart Pact PvP Team and one of the best Trial teams. My guild lasted about 6 months till the member pool dried up, people left/quit for various reasons. One of our best PvP players quit at the very start due to the Bats exploit (he used it, but quickly got bored of how easy it became) and never game back. The echo's of his voice on TS saying, bats,bats,bats,bats can still be heard.
I will now cover the other 3 Main Areas of the Game as to which needs to be looked at after the current patch, so whatever you are working on, put it on the back burner and correct all these mistakes/issues and you will have a solid platform to work from.
Crafting / Trade
The crafting system when you first take a look, is very tidy and smart. Easy to start, and skill improvements to be more proficient at. You have to put time into the research which works well. The one part I feel you missed out on, were the Dyes, it felt the quick way to add this was via achievements. It would of been better if this was a profession and you had to learn the different colours, so if you wanted your armor dyed a certain colour, you would have to find the right person.
Hirelings are a good addition, but I feel these should have more immersion, it would be a great feature to hire/improve a hireling, and have this person be intractable with, you send this person on certain jobs, which you need to pay them for. You could send them off for further training in a certain field, for example they become a better wood cutter, so they can bring back more Nighwood and more often. The same for finding epic/legendary materials.
The Guild Bank stacking issue has been present since Day 1. This should have been a high priority and fixed. I've spend countless hours, taking stuff out, stacking it and putting it back in. Also the guild bank will fail to load and it takes several tries. Never come across a MMO with this issue and for so long. This needs an over haul.
Market Traders was a great addition, in the early days it was all about spamming chat and people wanting an Auction House.
PvE
This needs a massive over haul, the current format is just poor at End Game. End Game is more important than anything else, this is what keeps people playing each month. The trials have proven not to offer enough of a challenge or any reward. Craft-able Gear was still just as good for most set-ups and better in some cases.
Adding one dungeon in every few months or so is the most pointless thing I've ever seen in all my time playing MMO's. The older VR Dungeons no longer prove a challenge for people at VR14 who do them for the Undaunted Skill Line. I'm hopeful this all comes back into line when you remove the VR and bring in the Champion system. All the current content needs to be on the same par, this includes the Trials. I propose a complete new format and structure that is similar to other MMO's and works and will cater for all.
Normal Mode - For the Casual Player to experience End Game Content. Can get the same gear but with lower stats.
Veteran Mode - For the Players looking for a challenge. Currently only the final boss has a hard mode, all the bosses should have a hard mode.
Veteran Time Trials - Same as above, but with the death limits and a completion time. For the Top Guilds to fight against each other for pride!
I propose each type has a weekly lock out phase, once completed you have to wait for the weekly reset, excluding the Time Trials. This should be how the current format is, can do it as much as you like.
The loot system will need changing, only Blue/Epic Gear should drop in Normal Mode. 2 of Each per boss. A master looter system will need to be added. All items are BOP, so they can't be sold or traded.
Veteran Mode: 2 Epic and One Legendary Item per boss.
Time Trials. No Gear drops. The weekly results of this can handle the rewards.
Each Trial has the chance of dropping 4 different set types for each role. Tank / Healer / Stamina DPS / Magicka DPS. The other gear can be made from Crafting. So their is a mixture of both. You currently have 3 trials. They should all be brought into the same difficulty bracket, with the Serpent still a bit more challenging than AA & Hel'ra. You could also introduce a Quest Line to create a special Legendary Weapon, with the completion of that Quest at the Serpent Trial.
For example on Veteran Mode for the 1st Boss in AA. You could add in more HP for starters, and the boss is immune to a certain type of damage. it's random each time when he does his main move. So he's immune to any magicka damage, however some adds spawn that can only take damage from stamina based attacks and vice-versa.
When you release new Trial Content, (I would suggest keeping it in groups of 3, or put more bosses and have less zones?) this is the next level of challenging content. You don't need to increase the level cap, and casual players can keep up with average gear. For the Veteran Mode players, this will need to be stepped up quite a bit, as most people will be kited out in full legendary gear. So you will need a fine balance.
This will give all types of players something to do and aim for, it will also stop people from being burnt out from the content, as it will take longer to complete. It took my guild less time to complete a trial than it did a VR Dungeon on our first attempt! You could also add in Undaunted Quests to collect items or relics from a Trial, however you need to collect a certain amount and you can't do this in one run. so it will be a quest that could take a month to complete.
I was bored of AA after 3 days, because we could spend every day clearing it for gear... though as it wasn't challenging enough as well played a part in the bordem. You did address this with the Serpant Trial which was more difficult.
The current VR Dungeons are good, nice variety and challenging when you first play them. Due to the current level format as already mentioned, they have become to easy! You can never prevent this as people gear up, but they are a stepping stone to trials, but with the Undaunted you have tied this in nicely for repeating them. If all the VR Dungeons were the same level it would be better. Due to the way you raised the levels in VR, it's all out of sync.
PvP
The first major issue you have to address is the Lag in Cyrodiil. Game has been out for nearly a year and this has never been fixed. There has been many other changes in PvP, some have worked, some have not. It's a great format and enjoyable, but people are becoming burnt out from doing the same things on a daily basis.
The other two things that should be added in immediately is the ability to dual people in your own alliance. You could add in cross-faction 1v1 Fights in various Cities and the second is the 3v3v3 Arena Style you showed off. This is clearly working. The AvAvA in Cyrodiil is great, but it's all we have. Variety is needed!
In the future it would be great to see smaller scale Skirmishes. 10v10 & 20v20. These areas can be added on the borders of Cyrodiil and the borders for Each Alliance. All 3 Factions are at war, we do quests with invading forces, so it makes sense this would be an option.
What Makes ESO Stand Out & Different from the rest
A lot of MMO's have the changes I've mentioned as standard, these are working models, especially in the No.1 MMO, world of warcraft. Love it or hate it, the game is No.1 for a reason.
ESO has the potential to be the best, just graphically the game is so far ahead. The questing, the immersion it's on the next level. The History of ES it's self, the lore is one of the best in any game.
The game has to use the normal perceived structure for End Game Content, because the above features along side the game combat which is about to make a big step forward in 1.6 is what makes this game different, the Justice System coming into the game and all the other ES style's from the previous games that will be added over time is what is going to make this game different and better than the rest.
Summary- Keep the game as Sub Only.
- Bring the End Game PvE Content into line with other MMO's.
- Add in a dual system and 3v3v3 Arena Style PvP.
- Seriously look into the Lag issues with Cyrodiil.
- Continue with Bug Fixes & Class Tweaks. (Guild Bank Stacking is a must)
- After the above is done. Add New Zone (Solo Exploration / Questing this time.) with Next Tier Dungeons & Trials. A new PvP Skirmish, I would say doing this every 6 months would be prefect.
- Complete the Justice System, Thief's Guild / Dark BrotherHood & All other ES type features. 3 Months then the next in 6 months, so they fill in between the Major Content Updates for End Game.
If you do this, I guarantee in 2 Years you will replace WoW as the No.1 MMO.