I very, very rarely purchase anything for myself. I sell Crowns every month, but actually spending them on my own stuff is unusual.

I did however purchase Fezez (banker) and Ezabi (merchant) for myself years ago.

everything except the items we can get from Daily Rewards and playing the game.

Houses if i like them and can afford them, currently don't have Grand Topal Hideaway yet and hope it returns soon.

Furniture, Mounts, Pets, Appearance items,
and Crates for those items though usually just get a 15 or 25 crate bundle when they're new as it's enough to buy items for Gems and get most of them from crate drops too.

i only purchase DLC in the Crown Store if there's a Collector's Pack with a Mount and Pet i want. i did that for Orsinium, Waking Flame, and Deadlands.

i already have every different type of Assistant so i don't need more, but maybe if there's a new type of assistant or a Spriggan assistant I'd get more.

Assistants - only source possible.
Houses - some are crown-only
Furnishings via Housing editor that are crown-only, such as books, firelogs
Costumes - some are crown-only. Most bought for seals.
Mounts - Snow Bear and a plain guar. Crate ones have too many effects for my tastes. Horses for gold at the stables are the most used.
Hair styles, beards, adornments as needed.

Mostly utility stuff like service tokens, assistants, outfits and armory slots.

I think I've bought a dozen race changing, renaming and alliance tokens over the years. I've bought a lot of skill line unlocks for the guild skill lines on my alts. There was a big sale where the skill lines were really discounted, so I got my alts leveled up. I've also bought a lot of armory and outfit slots. I stocked up on a bunch before Subclassing when they were last on sale.

Cosmetics, I don't really get too much unless there's a trial motif or something that I want. Housing, and crates especially, I don't personally see any value in and I think they're priced too high. There's only ever been one time I splurged on crates, and that was during High Isle.

I don't buy many crowns, but I get crowns from ESO+. I usually spend them on costumes, mounts, houses, and non-combat pets. I occasionally buy crates.

Only utility and practical items like armory slots, trial target dummies, the ayleid resource recharge furnishing (name escapes me atm), assistants, etc..

I can't afford Crowns given my country's currency exchange rate but, if Seals of endeavour counts, I usually go for the Fashion Wars, with skins or gear outfits. Too bad A LOT of things from Crown Store don't come to Endeavours shop — like the Rimmen Fountain-Side Loungewear I've been wanting — and when they do, they cost a fortune in Seals.

Not much anymore. A few costumes/cosmetics, pets and a mount I liked in the earlier years, when we didn't get so much stuff through events yet - but at some point, it's just enough for me and I don't need more. When would I ever have enough time to use all these things we get now anyway?

Now it's just some occasional furnishing I buy from the ESO+ crowns I still have every now and then. Houseguests are most interesting in that regard, but they're not released that often, and then it has to be some character I really, really like, which limits it even more.

Assistants and utility furniture such as the well

It varies depending on whether I'm spending Crowns, Crown Gems, or Seals of Endeavor:

- I usually buy Crowns-only player housing with Crowns.
- I usually buy non-combat pets with Crown Gems.
- I usually buy mounts with Seals of Endeavor.

I used to buy the Collectors Edition DLCs (both zone and dungeon) with Crowns, even though I maintain an active ESO Plus subscription, but now with the Content Pass approach it looks like there will no longer be any occasion to do that.

Initially it was DLCs, but I eventually owned all of them (could probably go rebuy on the other server, but hard to justify). Then it was some houses, but I got all the ones I wanted. Then it was a few harder-to-get crafting motifs. Then it was a couple of mounts. I bought one or two furnishing packs to use in some of those houses (and robbed some other houses' default furnishings). Then it was emotes, personalities, and other very occasional cosmetics. Mostly it's just sit on crowns and see if anything interesting shows up because I've already bought all of the items on my "must have" list.

Now - housing stuff & cosmetics.

But have crowns just sitting on my account & nothing really to spend them on as the majority of stuff I WOULD buy is gatekept behind crown crates & I abhor them.

If they actually put more of the crown crate ‘rewards’ in the store I would spend a lot more money on this game.

When you say Crown Store I am going to assume you mean things that can be purchased with Crowns, gems, or Endeavors.

I used to buy houses but lately haven’t seen any new ones that interests me. I did actually buy something I never thought I would - motif styles. I needed some of the newer styles that are still really expensive in guild traders and I had the Crowns.

I usually buy the housing furnishings that cost gems with Endeavors.

There are some costumes that I was thinking about buying but they don’t stay in the store very long, and by the time I get around to picking them up they are already gone.

EDIT: typo

I only buy Crown Store exclusive furnishings and furnishing packs and houses.
I‘m satisfied with how my char looks and with my mount.

I stopped using the crown store over 5 years ago. I still use seals of endeavors though.