Bonus items like the vanity pet and the Pledge of Mara can only be used on a single character? Really? You do understand we play more than one character right? I mean, you do understand a MMO is a dynamic world and subject to change right?
In WoW I made a Paladin as my main but eventually my guild ended up needing DPS in end game so I wound up playing a Hunter instead. If they gave us one time use bonus items they would have been wasted.
Honestly this is just plain stupid, why would you restrict the bonus items like this?