Alot of people stopped playing this game simply because they've gotten rid of their consoles or moved from a platform to another. Due to the levelling structure of ESO, alot of people, myself included, don't feel like starting an account from 0 because it would take a tremendous amount of time that most can't trade in just to repeat a previous achievement.
A solution would've been adding in crossplay/cross save but there are pros/cons that have been brought to the table countless times on the forums. Therefore, if crossplay/cross save would be too hard to implement, why not allow us to change the servers by purchasing a one time server change token (just like the ones already available in the store).
I've thought about the following issues that could come up with a transfer and some solutions/ideas :
-Regarding the items/valuables that would be transferred between servers, anyone that wishes to transfer would have his entire inventory wiped, including gold and materials. With the addition of the sets in the collectibles tab, it would be convenient because players would still be able to re create the items they've already learned through a transmute table. Why wipe at all? In order to keep the servers economy stable.
-Regarding character names, the transferred characters names would be blank prior to first joining the server. Upon starting the game, the player would be forced to choose a name for that character in order to make sure that the name is not being in use. I don't think there would be any problem with the account names because ESO already requires you to have a pc account to link them together.
I don't see any other reason not to implement this and i don't think it would be too hard to do. Even if it would be a manual process by the devs, i would accept to pay a higher amount of money to get it done. I'm sure there are alot of people that would pay good money to transfer their characters aswell because of the time/money they put in them. Imo it's a win-win situation. The game gets more budget because i am sure alot of people will swap and the players are happy. Old players might come back for this and perhaps contribute more financially in this game so i don't see why not. I just hope this topic won't be ignored just like the ones regarding the crossplay.