Why not just make "Gifting" available for ESO Plus, only, while you're working on whatever issues? Some people don't "gift". Bully for them. A majority of us do. Especially us disabled folks, who don't have a lot of money to spend buying crowns. We buy when we can, (usually during sales), but depend on "gifting", during the non-sales time period.
This is hurting the game itself- I know several people who just gave up and left, because they lost the items from last month, they'd been working hard making gold, to buy. Bout to do so myself, as well. It's been MONTHS of this- Strange how Microsoft just came in, and things begin falling apart.
To pretend this problem is just suddenly, magically worse, seems like a stretch- ESO provides ZERO information that I can find, on progress, no updates, when this is such a large part of many peoples game experience.
Be sad to leave, but staying is far worse, when one has to watch things they'd really like to have as a part of their game, keep vanishing from the store, because "gifting" suddenly became some massive problem, that's impossible, apparently, to correct. This should have been a MAIN priority- and fixed, in a few weeks. The problem just isn't that complicated- and if it is? Maybe it's time to find new people, who actually understand these things, and care about the importance to your players, so they put in 110% effort.
Just one persons opinion.