To maintain the feel and the whole essence of a heavy attack from a lightning staff the final tick should be direct damage. For it to be a channel through its entire duration makes absolutely no sense.
When I think of a lightning heavy attack I think of a lightning strike. You can feel it and see it building up to its crescendo
))))SNAP-BOOM(((((((
Channel damage even to the final tick will feel more like grabbing hold of a power line instead of a lightning strike.
This new design or plan for the lightning staff in my opinion has to be one of the worst decisions (if it goes through) that ZOS could do this update.

PLEASE ZOS do not implement these changes feel free to change the power bonuses and the side effects but not the channel and final tick of the lightning staff.

If you want more people to use flame staff then fix it but don't destroy something that's working perfectly fine like the lightning staff please. I would like to see flame's staff have a bonus damage to overtime abilities. When you think of flames you think of burning slowly lightning you think of whip.

I asked you for the over 30 different golden out lightning staffs I have in my inventory from pvp to pve rethink this. I don't want to burn my enemies with my extension cord I want to whip them to death with my lightning strikes.
And this is not about any heavy attack build it's purely the aesthetics of my builds and my role playing that I and a lot of my guilds enjoy.
A lot of players do not post on these forums but the word on the streets of ESO is that this will not feel right or be a good change. Love you guys have fun with life play ESO more often.