They may be testing to see if this will increase revenue. Increasing revenue is not always about increasing total units sold. If you can sell it for three times as much but only lose a 1/3 of the sales then this change would be a success.

I truly do not know the reason for the price difference but this would make sense.

BrentBlemish wrote: »

Amottica wrote: »

They may be testing to see if this will increase revenue. Increasing revenue is not always about increasing total units sold. If you can sell it for three times as much but only lose a 1/3 of the sales then this change would be a success.

I truly do not know the reason for the price difference but this would make sense.

I hope this isnt true. Cause it's really sketchy and unfair to establish a clean cut price and then randomly up the price of a single one to 3x the price. while you can still turn around and buy summerset and stuff for 900 and get 3x the shards for the same price.

There are probably plenty of people that roll up a new character, then hit the store and buy all their skyshards, skill lines, bank and bag space and anything else to boost their toon. It's possible this item is priced incorrectly. It's also possible that they priced it higher on purpose to see if people buying things in quick succession just click on this one anyway.

I think that ZOS in general are a bunch of really great folks, but when it comes to sales and marketing, they will do what it takes to get that sale. It's their job to do so. There is a reason that werewolf/vampire cures in the store are 800 crowns (400,000 gold equivalent, approx.) when the in game version of the exact same thing is less than 1000g. I personally would have a massive issue selling something like that, but that's just me.