As I haven't found any suitable topic in support page I am asking here. In short: I play via Steam and buy ESO+ via Steam, for myself. What if I want to gift it to a friend who also plays via Steam? If there is no such option, will there be any time soon (I hope so, unless it is not in interest of ZOS to attract more players)? Also, if for some reason I wanted to change the way I purchase ESO+ for myself, can I buy ESO+ via website instead of Steam? My Steam account and ESO website account are linked.
Thank you for replies and I advice reworking support page topics.