A term my friends and I use mainly in Dota when someone can't decide who to attack and ends up going back and forth twirling around like a bird and getting nothing done.
Zenimax is effectively "twirly birding" with fixing content. They need to focus on one area at a time because currently trying to fix a little of everything isn't working. Pick bots/gold spammers or bugged quest or something and get it to a good point of "fixed" and then move on to the next problem.