Most monster sets are indeed incredibly ugly. Actually, most of the headwear in ESO is so ugly it is insulting. I don't understand why they keep designing crap like this. A pity because most of the other armour pieces in the game are generally very well done and much better in design than other MMO's!
Wow, you must be really hard to please. I find it difficult to understand statements like yours, and several others' in this thread, about the large majority of styles being criminally ugly. There are hundreds of different styles, each in three possible weights. Can you honestly not find a few dozen that you like? I don't mean to berate you or anything, taste is eminently personal after all. It's just that with so many options, I have trouble picturing how someone would like none of them.