How to monetize PvP

Wolfpaw · June 2019

Edit for clarity 2019.06.29

For the sake of this thread lets say ZOS fixed PvP performance making it better than ever.

If the Crown store had a PvP window what items would you want to see in there? Or could be used in pvp game modes

Rules
List ideas with a brief explanation.

No P2W.
Since an individual P2W definition can vary in this thread P2W will be defined as an item bought that gives a clear competitive advantage through stats.

My examples
1. ESO Plus adds 10% increase to AP.
2. Purchasable resurrection animations. For example, based on element, magic, Daedric Princes, etc...
3. Different Crown Icons like faction, guild, customization, etc...

VaranisArano · June 2019

So one of the reasons that PVP isn't monetized right now is that the population is so small because performance is so poor. That's why BGs had to become base game and one reason why IC struggles.

Reverse that equation by improving performance, and you will see more PVPers.

Which means that ZOS can explore some of the ideas for new PVP content like a Battle Royale or Guild v Guild dueling mode, and be confident that there will be a population big enough to make those worth the effort.

But none of that happens without performance fixes, because I can't imagine too many PVPers who will be happy to be asked to spend money on broken content.

Easiest way to make $$$ fron PVP?
Add an Alliance Change token to the Crown Store.
Too bad ZOS already said they have no plans to do Alliance Change.

oXI_Viper_IXo · June 2019

I and most of the PvPers I know have ESO+, buy new chapters, buy crown crates, and buy all sorts of cosmetic items including mounts. Your claim that PvP players don't bring in any money is baseless.

MartiniDaniels · June 2019

Server priority pass. We all know now that different people from same city can have absolutely different performance in the same moment in same group in same instance. I guess there is some random allocation to server boards (which are many), they are often not evenly loaded so I guess those who sit on not overloaded boards are ok, and those who sit on overloaded can't do in peak hours nothing but fishing.
So if extra cash will ensure performance this will be top dog in sales.

LukosCreyden · June 2019

Wait, what? You wanna monetize pvp?

ESO isn't monetized enough for you?

You wanna monetize it more?

Outta here with that. Unless it is DLC, I ain't interested.

Wolfpaw · June 2019

VaranisArano wrote: »

So one of the reasons that PVP isn't monetized right now is that the population is so small because performance is so poor. That's why BGs had to become base game and one reason why IC struggles.

Reverse that equation by improving performance, and you will see more PVPers.

Which means that ZOS can explore some of the ideas for new PVP content like a Battle Royale or Guild v Guild dueling mode, and be confident that there will be a population big enough to make those worth the effort.

But none of that happens without performance fixes, because I can't imagine too many PVPers who will be happy to be asked to spend money on broken content.

For the sake of this thread lets say ZOS fixed PvP performance making it better than ever. How can the PvP community put PvP back to the forefront through a stable revenue stream

Wolfpaw · June 2019

oXI_Viper_IXo wrote: »

I and most of the PvPers I know have ESO+, buy new chapters, buy crown crates, and buy all sorts of cosmetic items including mounts. Your claim that PvP players don't bring in any money is baseless.

Please stay on topic. Items directly tied to Cyrodiil, dueling, & BG's.

VaranisArano · June 2019

Wolfpaw wrote: »

VaranisArano wrote: »

So one of the reasons that PVP isn't monetized right now is that the population is so small because performance is so poor. That's why BGs had to become base game and one reason why IC struggles.

Reverse that equation by improving performance, and you will see more PVPers.

Which means that ZOS can explore some of the ideas for new PVP content like a Battle Royale or Guild v Guild dueling mode, and be confident that there will be a population big enough to make those worth the effort.

But none of that happens without performance fixes, because I can't imagine too many PVPers who will be happy to be asked to spend money on broken content.

VaranisArano wrote: »

So one of the reasons that PVP isn't monetized right now is that the population is so small because performance is so poor. That's why BGs had to become base game and one reason why IC struggles.

Reverse that equation by improving performance, and you will see more PVPers.

Which means that ZOS can explore some of the ideas for new PVP content like a Battle Royale or Guild v Guild dueling mode, and be confident that there will be a population big enough to make those worth the effort.

But none of that happens without performance fixes, because I can't imagine too many PVPers who will be happy to be asked to spend money on broken content.

For the sake of this thread lets say ZOS fixed PvP performance making it better than ever. How can the PvP community put PvP back to the forefront through a stable revenue stream

I heard you the first time. So let me try to make this clear.

Fixes = More PVPers = more customers for PVP content = more purchaseable PVP content = more money for ZOS.

No fixes = fewer PVPers = less customers for PVP content = ZOS isnt going to make purchaseable PVP content.

TBois · June 2019

If they fixed the servers I would resub and advertise to all my former guild mates that performance is fixed and they would come back. Most of my friends (most focused on pvp) that have left eso have left due to performance. If, as you say, they fixed performance that would do enough to make more money.

Hallothiel · June 2019

Siege equipment bag.
Doesn't have to be massive but would be good for those that do both pvp & Pve. Could be part of eso+

Ability to have pvp armour set you can switch into, already set up. (Think there is something on pc but would like in base game across the board.)

Alliance swap token. Can make this pretty expensive to stop mindless changing.

There you go 🙂

Raudgrani · June 2019

Improve performance, and revert a few really recent stupid changes (like the new incap strike, the previous one was perfect), and PVP is actually good to go. It is pretty well balanced now, so for the love of god (or whatever), stop "balancing" and "adjusting" all kinds of skills now. We are fine with it.

VaranisArano · June 2019

Things ZOS can do to make money from PVPers without fixing the performance issues:

1. Alliance Change token (add as an ingame reward for finishing Cadwell's Gold)

2. "I messed up my faction lock" token, usable once a campaign (add as a end of campaign reward so its available in game)

3. Midyear Mayhem event cosmetic sales

4. More Alliance, IC, and BG cosmetics and emotes?

Donny_Vito · June 2019

Interesting thread.

And I never really thought about it, but you do make a good point. PvP'ers (on average) probably do not bring in the revenue that your regular PvE'ers and, specifically, RPG-driven players bring in. I think that is a safe assumption to make? Obviously people that are driven to housing and fashion are more likely to purchase items from the Crown Store as it offers items that are useful to their interest. On the other hand, there is not much in the Crown Store (besides the newly added skyshards upgrade) that will directly benefit the interest of a player who typically spends a majority of their time PvP'ing.

BigBragg · June 2019

PvP players are part of the stable revenue stream. Nothing to fix on our end. I also don't believe ZOS needs any help when it comes to reaching for peoples wallets. Especially within the games current climate.

Wolfpaw · June 2019

1. ESO Plus adds 10% increase to AP.
2. Purchasable resurrection animations. For example, based on element, magic, Daedric Princes, etc...
3. Different Crown Icons like faction, guild, customization, etc...

Norbi · June 2019

The moment when your own customers have to do the job that you're getting paid for... sad.

I agree with the post above that says fixes should come first then ZOS would see a very high influx of new PvPers, a lot of people even simply quit the game mostly because poor PvP balance and performance. Guess what will happen when PvP is fixed? People who were avoiding lag will play and the people who quit will be back.

People who enjoy a game enough will spend extra money on it. Milking the crown store and PvE will get you only so far, if one can only like half the game you're providing and can only have fun half the time, one will eventually quit and that means your precious crown store won't sell anything either.

Thogard · June 2019

PvP streams get the most viewers by far though. Even if it isn’t something that most people play, it has the most visibility for people outside the game who are considering buying it.

Emma_Overload · June 2019

What if you could buy fully leveled toons (with max CP, max horse stats and all skill lines like Undaunted and Mages Guild) in the Crown Store that were only usable in PvP zones? This way you could monetize PvP players who want to try new classes and factions, but don't have time to invest in leveling alts. PvE players couldn't grumble about "pay to win" because these alts would ONLY work in Cyrodiil, Imperial City and Battlegrounds.

Personally, I wouldn't flinch at paying $50 per alt. What would you guys be willing to pay?

UppGRAYxDD · June 2019

1) Use the existing Housing system to create a PvP map editor, then allow customization, and finally select one or a few monthly to be introduced into the BG rotation or on a separate server. Think about the possibilities...2v2,6v6,12v12,24v24, etc... Monetize the operation by selling custom furnishings that can be used in the PvP map editor. I.E: Bridges, towers, usable siege equipment, etc... You could also open up the existing guild tabard system for more customization and sell items for that too...PPl always will pay to look good..

2) Sell change alliance, faction unlock, and "give me fn vigor" tokens for like 5k crowns...

3) Sell Mage's guild, fighters guild, and undaunted lvl up tokens...either base it off the achievement system like skyshards or sell 1 lvl up at a time. I know that this isn't really a "PvP" change, but lets be honest hardcore PvP or PvE or individuals with limited playing time will but these...

MajBludd · June 2019

I mainly pvp and have been subbed for 4yrs. I've bought crown store items, as well. How much more money do they need from me?

TequilaFire · June 2019

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

MrSinister213 · June 2019

1.Seige skins: Pvdoorers and faction lock players would eat up crown store seige skins. Turn your ballista or cold fire seige into your alliance or guild colors.

2. Player cards: When you kill (killing blow) your player card appears on their screen with stats you choose to display.
https://www.google.com/search?q=apex+legends+player+cards&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiJ-_nK8YzjAhUVrZ4KHUv9CrEQ_AUIESgC&biw=1469&bih=901#imgrc=2tnoP9dK5aUBCM:

Great idea OP, but we all know any money made off of PvP wouldnt be reinvested back into PvP.

BoraxFlux · June 2019

Cyrodiil:
-the ability to get your guild banner next / under alliance banner on claimed keeps, resources, etc.
-A one time alliance switch voucher during a locked campaign.
-the weapons (display/furnishing) of all your conquered enemies (named), so you can build your own Throne with them.
-the Alliance Vendor (like the Banker and the Merchant)

TequilaFire · June 2019

ZOS gets more than enough money to provide a properly working game.
There is no need to dream up more ways to monetize more from any section of the community.

Donny_Vito · June 2019

TequilaFire wrote: »

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

I don't think the OP was insinuating that some PvP players don't spend as much as other PvE players, but more as a whole he was making the assumption that PvE players spend more (which I would have to agree with).

If you had two players, one who only PvP'd and the other who only did overland PvE content, who do you think is more likely spend money in the Crown Store and/or ESO+. To me, it seems like a no-brainer...the PvE player. But I could be making the completely wrong assumption, and maybe there is no correlation between what content you play and how likely you are to purchase from the Crown Store...

Anyways, I do like some of the ideas of how to bring new items/functionality to the Crown Store that would target PvP players.

daemonios · June 2019

I will not spend a cent on anything other than a sub and chapters. Consequently, I agree with OP's suggestions to make ESO+ appealling to those of the PvP persuasion.

That said, wouldn't ZOS have done it already if it were likely to have a large impact? I suspect either PvP players already subscribe at a rate similar to the general population, or subs factor so little in ZOS' bottom line they have no incentive to change anything.

Wolfpaw · June 2019

TequilaFire wrote: »

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

I edited for clarity.

TequilaFire · June 2019

Donny_Vito wrote: »

TequilaFire wrote: »

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

I don't think the OP was insinuating that some PvP players don't spend as much as other PvE players, but more as a whole he was making the assumption that PvE players spend more (which I would have to agree with).

If you had two players, one who only PvP'd and the other who only did overland PvE content, who do you think is more likely spend money in the Crown Store and/or ESO+. To me, it seems like a no-brainer...the PvE player. But I could be making the completely wrong assumption, and maybe there is no correlation between what content you play and how likely you are to purchase from the Crown Store...

Anyways, I do like some of the ideas of how to bring new items/functionality to the Crown Store that would target PvP players.

I have houses, the banker, the merchant, pets, mounts.
I have leveled 32 characters buying experience scrolls etc.
So it is the wrong assumption.

BigBragg · June 2019

TequilaFire wrote: »

Donny_Vito wrote: »

TequilaFire wrote: »

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

I don't think the OP was insinuating that some PvP players don't spend as much as other PvE players, but more as a whole he was making the assumption that PvE players spend more (which I would have to agree with).

If you had two players, one who only PvP'd and the other who only did overland PvE content, who do you think is more likely spend money in the Crown Store and/or ESO+. To me, it seems like a no-brainer...the PvE player. But I could be making the completely wrong assumption, and maybe there is no correlation between what content you play and how likely you are to purchase from the Crown Store...

Anyways, I do like some of the ideas of how to bring new items/functionality to the Crown Store that would target PvP players.

I have houses, the banker, the merchant, pets, mounts.
I have leveled 32 characters buying experience scrolls etc.
So it is the wrong assumption.

A slue of hair, tattoos, and other cosmetics
82 costumes
70 pets
40 mounts
13 Characters
9 personalities
3 Chapters all preordered
1 Earthtear Cavern

I concur that the assumptions are unfounded.

p.s. This doesn't even cover all the gifts that I have sent out to people.

Donny_Vito · June 2019

TequilaFire wrote: »

Donny_Vito wrote: »

TequilaFire wrote: »

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

I don't think the OP was insinuating that some PvP players don't spend as much as other PvE players, but more as a whole he was making the assumption that PvE players spend more (which I would have to agree with).

If you had two players, one who only PvP'd and the other who only did overland PvE content, who do you think is more likely spend money in the Crown Store and/or ESO+. To me, it seems like a no-brainer...the PvE player. But I could be making the completely wrong assumption, and maybe there is no correlation between what content you play and how likely you are to purchase from the Crown Store...

Anyways, I do like some of the ideas of how to bring new items/functionality to the Crown Store that would target PvP players.

I have houses, the banker, the merchant, pets, mounts.
I have leveled 32 characters buying experience scrolls etc.
So it is the wrong assumption.

Lol, again, you keep using your personal example to summarize the whole PvP community. No real point in this argument.

TequilaFire · June 2019

Donny_Vito wrote: »

TequilaFire wrote: »

Donny_Vito wrote: »

TequilaFire wrote: »

As a mainly PvP player I have been continuously subbed for the past 5 years on 3 accounts and spent hundreds of dollars on ESO. I take exception to statements that PvP players don't put just as much revenue into the game as PvE players.

I don't think the OP was insinuating that some PvP players don't spend as much as other PvE players, but more as a whole he was making the assumption that PvE players spend more (which I would have to agree with).

If you had two players, one who only PvP'd and the other who only did overland PvE content, who do you think is more likely spend money in the Crown Store and/or ESO+. To me, it seems like a no-brainer...the PvE player. But I could be making the completely wrong assumption, and maybe there is no correlation between what content you play and how likely you are to purchase from the Crown Store...

Anyways, I do like some of the ideas of how to bring new items/functionality to the Crown Store that would target PvP players.

I have houses, the banker, the merchant, pets, mounts.
I have leveled 32 characters buying experience scrolls etc.
So it is the wrong assumption.

Lol, again, you keep using your personal example to summarize the whole PvP community. No real point in this argument.

I belong to a couple of PvP guilds and the majority of guild mates spend their money on ESO just as foolishly.