This can be proven by the current bugs within servers such as the guild, where hardware is just simply not enough for the current growing player population. They have added dragons to make the game appealing for skyrim players, and this has caused major issues such as them not being able to handle the load. They have done a mistake by making the game 'appeal' too much. OR IMO, the real answer is that ZOS is just at this point trying to cheese the income as much as possible before they release their next MMO title.
The self-righteous shall choke on their sanctimony.