So, I am someone who is very tired to see those non-lore friendly shiny apex mounts. I am still okay with them but I am also someone who never bought crates for apex mounts because I really really do not like them at all. I still use either guar or brown horse on my all characters. So here is some ideas about making mounts for people who thinks/plays like I do; Profession/Class oriented mounts. Here are few examples;
Chef's Horse: With some food sacks,pans,cups,ladle hanging on the back of horse.
Guardian's Horse: With a shield attacked to saddle maybe along with sleeping bed on the back.
Merchant's Horse: With some small chests attached to side of the saddles again. Maybe one or two sacks (who knows what they have inside, gold? jewels?)
Ranger's Horse: With a quiver on the back with arrows or with animal pelts thrown on the back of the horse
Scholar's Horse: With some bags that contains books, scrolls,soul gems inside them
Thief's horse: Maybe one or two sacks with a candalebra or other stolen items showing a little
Miner's horse: Obviously with a pickaxe attached on the side of the saddle!
Those are only few ideas came to my mind while typing this message. Please don't think everyone wants shiny, electrocuted, flamy mounts from you. I feel like there is a big chunk of playerbase you are skipping with your designs. You do that most of the time with outfits but mounts don't really get any love from you apart from changing their colours or skins. If you reply to this message with more ideas it would be great to show ZOS how much attention it gets so maybe they will consider adding more of those. So feel free to add your own ideas here aswell. Thanks for reading