I purchased ESO from Bethesda before release. Later, I added it to my Steam account and just recently got a Steam gift card specifically to buy Crowns.Turns out I cannot use Steam credit to buy Crowns because I didn't originally buy ESO though Steam--they want me to purchase the game all over again! Steam is using foul tricks to get people to purchase the same game multiple times. If you can add a program to your library, you should be able to apply items for that program. These restrictions are artificial and dishonest. Steam's applying Credit only to copies purchased from them is ridiculous. Bethesda should insist that Steam fully support their software whether purchased or added to the Steam Library. I'm loyal to ESO but furious with Steam right now.
I know now what I was born to do.
―Martin Septim